SEO Roadmap & Checklist

Valuable (legitimate) domains are usually paid for several years in advance, while doorway (illegitimate) domains are rarely used for more than 1 year. Therefore, the date a domain expires in the future can be used as a factor to predict the legitimacy of a domain.

PS: Remember that the age/age of domains also play an important role in ranking within search engines.

The dilemma is simple enough: set long-term goals and aim for highly competitive keywords or pursue long tail keywords for which you can get acceptable rankings in the near future.

In both cases, search volume and amount of competition are very important factors as you, build your semantic core.

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How do I come up with more relevant keywords?

Add a few keywords to your list based on your competition. You can analyze your competitors with different tools to find the best keywords and phrases for PPC use. Check out the following tools Semrush, Google Keyword Tool.

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How do I start analyzing my competition?

When choosing keywords, make a list of these keywords in your industry and note how much traffic each keyword can drive to your website. Divide the keywords into groups based on the pages for which they will be used.

Yes, each page of your website should have a unique set of its own keywords that do not overlap with the keywords of other pages (and, of course, not duplicate them).

A hierarchy is nothing more than a way to organize your information – something that is simple and makes sense. Your hierarchy will also become your navigation and URL structure, so everything important starts here.

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An example is the use of “breadcrumbs”

A few tips for creating page titles:

• Try to choose a unique title for each page.
• Include a keyword in your title and keep it to 70 characters for each title because search engines only show the first 70 characters.
• Use no more than 2 relevant keywords per title.
• Try to create a short and informative title.
• Try to avoid keywords such as “free” and “cheap” as this can look like spam.
• Avoid duplicate/duplicate titles.
• You can use a brand name in your title, but it is not necessary to use it on every page, as this reduces user perception.

A few tips for creating the right meta description:

• Create unique meta descriptions of about 320 character because Google only shows the first 320 characters of a meta description.
• Include a keyword in the meta description. Avoid excess use of keywords.
• All meta descriptions should be informative and indicate the main idea of the page.
• Meta descriptions should be written primarily for people and not for search engines.
• Use a brand name in your description, but not in all of them. Try to avoid keywords such as ‘free’ and ‘cheap’

In Google Search Console > Search Formatting > HTML enhancements > duplicate descriptions in “meta” tags you can check all meta descriptions and duplicate content.

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How and what is a meta descriptor?

How to create SEO friendly URLs:

• Use target keywords in your URL because search engines rank such files higher.
• Make every effort to keep your URL short and without meaningless characters such as%34@!$$%;
• Use hyphens for your URLs. Do not use a dash.
• Use as few directories as possible in your URL. For example, use are-agency.be/map1/searchword-research instead of are-agency.be /map1/submap1/searchword-research

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Some tips to make your URL more seo friendly

A few tips on optimizing a Header tag:

• If you have many titles, use the header tags h2-h6
• The best combination will be the use of h1-h3. You don’t have to use additional titles.
• Do not use H tags with other tags such as “strong” or “em”.
• Do not use a header tag in your images as this will be considered spam.

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What are heading tags?

When Google spots a page with more than 100 external links per page, not only the page but the entire website is likely to be flagged.

This used to be used in typical directory websites to generate lots of inbound links quickly.

301 redirection is a status code that says a page has been permanently moved to another location. You can create it directly in the .htaccess file with these instructions.

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What about a 302 redirect?

You can check the defined HTML syntax and detect certain conflicts. It will help you display your website correctly in different browsers, increase your page speed and affect your ranking in search engine results. You can check the validity of your website’s HTML markup with the online tool validator.w3.org.

If you want to find a good copywriter then it is important to check their recent articles, social accounts etc. Specify deadlines, make a list of ideas you want to see in the article linking to good sources, and keep the option open to edit the article (again) in the future.

Search engine robots cannot find your website (including its mobile version) if you block access to it. Therefore, you can decide whether or not to allow search engine robots to access the mobile version of your website. If you decide to allow access, use the rule: User-Agent “Googlebot-Mobile.”

A few helpful tips about backlinks

• Analyze how natural and unique your backlinks are;
• Check all the anchors pointing to your website and how effective they are;
• Check any errors that may be in your backlinks, look for any broken links, 404 errors, etc.
• Find out which web pages are visited most and least. Think about how to improve these pages.

A few tips on how to get good backlinks:

• Check each page and source, Google PR, a number of backlinks for each page, geographic location.
• Use your keywords in the anchor text that will help search engines determine the relevance of your backlinks.
• Try to get do-follow backlinks that are indexed by search engines, as they give considerable weight to the web page. And if you have a blog site and a few articles with links pointing to reliable sources, you have to give these links the nofollow tag and Google will then ignore these kinds of backlinks.

What should you pay attention to?

• Be creative and clever to write quality articles with infographics, videos, images, etc. Google loves such articles that can affect your keyword position in search engine results.
• Use only unique and new material
• Publish your articles on quality and reliable websites with high web traffic and authority.
• Try to keep a balance and post between 2 and 5 articles per week. You should not post 10 to 20 articles a week because Google will see that you are using guest writers as a way to get backlinks.
• Write for people first: determine your target audience and find out what they really want and what their frequently asked questions are. The best way to find out is to read forums and blogs that can give a good idea to write useful articles.
• Place anchor text where it is really necessary to provide additional information.
• Use real stories and humor that can grab people’s attention.

What to avoid:

• Avoid guest posts as the main method of website promotion.
• Avoid writing overly optimized articles.
• Avoid posting your articles on low quality, non-current websites.
• Avoid duplicate and reworked content.
• Avoid lots of backlinks in your articles for link building.

What to avoid:

• Don’t spam
• Avoid the keyword stuffing in your articles
• Don’t publish your press releases on low-quality websites.
• Do not publish duplicate articles or press releases.

What you need to pay attention to:

• Write informative and helpful material that challenges or interests users to request more information from your product , company, etc.
• Use 2-3 keywords in your press releases.
• Write unique press releases.
• Describe your contact information and website address as easily as possible so customers can always find you.
• All press releases are written in the third person.
• Publish your press releases on quality websites with high PR value and high traffic.
• Use multimedia files as examples, videos images etc.
• Use subtitles, highlight important information in bold or italic.
• At the beginning of your press releases you should, include your logo so that it is easily recognized as your company.

To get more people to your social pages, you can create changes on the following items:

• Share only interesting, helpful and new content always in house style.
• Share videos, infographics, statistics, tables and other multimedia;
• Start some contests, polls, events and webinars that generate interaction with your fans.
• Make interviews with famous people in your field.
• Analyze audience activity and check what they need, FAQ, give them helpful tips.
• Actively participate in discussions, ask people about their opinions on the products or etc.
• Try to get real Facebook likes, followers and Tweets. Do not use bots or services for this purpose.