No more guessing the next step in your marketing plan. Together we provide a clearly written course of action.
Request your Customer Value Journey session8 stages all your customers go through
Thanks to our customized roadmap, we’ll explore together what works for your business. No more build & burn marketing campaigns and on to structured growth.
90-day plan
For this, we work in sprints of 90 days. Why? This is long enough to test if something works but also short enough to pivot if something doesn’t.
Score card
To measure is to know. You get a live dashboard from us where you can see percentage-wise how far we are from the predetermined goals. That way you always know what is running and what the results of this are.
Planning canvas
You not only know what has happened but also what is planned. In doing so, we always communicate clearly in deliverables and not in vague to-do’s.
Using a workshop, we’ll bring your entire marketing into focus on an A3 page.
Methodology
What exactly do these 8 phases look like?
We go through these steps completely together. After this, it is crystal clear where you are now but also where you need to go. Each stage of the Customer Value Journey requires specific marketing strategies and tactics to guide and support your customers through their journey. By carefully planning and optimizing each step of this journey, you will build stronger relationships with your customers as an organization.
Below are common questions regarding the Customer Value Journey
What is the purpose of the Customer Value Journey?
The goal is to provide a structured approach to guide potential customers through the predetermined different stages. From initial contact to conversion and follow-up. It helps your organization provide value at every point in the customer journey and strengthen the customer relationship. A customer should no longer roll in “by accident,” this must be the result of a predetermined funnel that is measurable and optimizable.
How do we get started on this?
Before we can get started, of course, we need to get to know your organization. We typically do this through a +- 3h workshop where together we work out your complete Customer Value Journey. We look at the current situation and the future desired situation. Based on this, we work out an “ideal plan” that we go through together.
How do I identify where and at what stage my customers are?
This depends in part on the feedback we get from you/you. In addition, we put your own data next to it to verify this. Here we will look at things like website analytics, customer behavior, purchase history and engagement metrics (such as email open rates and click rates)…. Based on this, we will see if the current story is accurate and if we are missing something.
Which marketing channels are most used in this regard?
Of course, this is going to depend on your industry, challenges and chosen goals. Below you can find some common issues by phase.
- Awareness: SEO, social media, advertising, content marketing.
- Engage: Blog posts, videos, social media engagement.
- Subscribe: email marketing, lead magnets.
- Convert: Free trials, product demos, promotions.
- Excite: Onboarding emails, tutorials, customer support.
- Core offer: Upselling and cross-selling, exclusive offers.
- Fans: Customer satisfaction surveys, testimonials.
- Promote: Referral programs, user-generated content, social media.
How do I measure the effectiveness of the actions taken?
Together, we review what needs to happen at each stage based on your predetermined goals. Once this is clear, we pour this into KPIs or Key Performance Indicators. For each phase, we define how we measure effectiveness. An illustrative example can be found below :
- Awareness: Web site traffic, ad reach.
- Engage: Engagement metrics (likes, shares, reactions).
- Subscribe: Number of new subscriptions.
- Conversion: Conversion rates, number of new customers.
- Excite: Customer satisfaction scores, usage statistics.
- Core offer: Number of recurring purchases, average order value.
- Fans: Number of positive reviews, Net Promoter Score (NPS).
- Promote: Number of referrals, social shares.
Can we start up today?
Probably not today but feel free to call 03 376 06 02 to get off to a flying start.
We are here to improve your customer value journey!
Get no-obligation advice on the potential impact of the Customer Value Journey on your organization