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PART 1: Roadmap to get your SEO on point

Strategy & Pre-Launch Care

  1. Install Google Analytics (GA) and set up goals

You can use one web counter, but it is more optimal to set up several to verify certain results.

  1. Add a website in Google Search Console

What can you do with this? This is where you track and can monitor your website’s presence in Google’s search results.

  1. Link Google Analytics and Google Search Console

In Google Analytics, go to Acquisition > Search Console > Searches and follow the tips. Connecting the 2 services together will help you get more accurate statistics of all organic traffic on your website including searches.

  1. If you have a target audience in a specific region add your website/business to Google Maps
  2. Register your domain several years in advance

Valuable domains are often paid for several years in advance. Based on the expiration date of your domain, people can infer whether it is legitimate.

  1. Create a robot.txt file and save it to the root of your domain

Read here more about

  1. Create an XML Sitemap and save it in the root of your domain

Read about it here more about it.

Keyword Research & Implementation

1. Select the right keyword strategy

2. Analyze your competitors’ keywords: several tools exist to find the most optimal keywords and form phrases. Read more about it here.

3. Make a final list of keywords you want to focus on: each page on your website should have a unique set of keywords. Research which keywords drive the most traffic to your website and then distribute them across your pages.

Page optimization

  1. Logical site architecture/structure: a hierarchy is simply a way to organize your information.
  2. Write unique titles for each page of your website: try to be as original as possible i.e. unique titles. In addition, it is always good if you include keywords in your titles, but don’t use more than 2. Read our ultimate tips for an original title here.
  3. Create an SEO friendly URL
  4. Optimize the speed of your website. How do you do this? Read more here.
  5. Use Alt tags for your images: it can improve your usability and availability. Try to describe them in 5 words or less. Learn more.
  6. Use a 301 redirect: this tells the visitor that the location of a page has permanently moved.
  7. Use breadcrumbs. Want to know how this works? Read more here!
  8. Analyze content in your industry. Next, you are going to optimize this, and as a final tip, we will give you that you should frequently update your content so that your visitors are presented with something new every time.
  9. Blogs are essential to a website. Why? You can read about that here.
  10. Get a responsive website. This means that your website is also user-friendly on mobile devices.

 

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