A call to what?
Every day, you come across calls to action on the internet, some more deliberate than others. Just think of “Sign up here for our newsletter” or “Make an appointment here.” The internet is full of them. But what exactly is a Call to Action, and how do you write a good one? You’ll find out here.
What Is a Call to Action?
A
call to action
, also known as a CTA, is a term you can take quite literally. It is, in fact, a “call to action.” You’re asking your visitor to take a specific action. This action usually leads your visitor toward a conversion.
Examples of a Call to Action.
There are several ways to design a call to action:
1. CTA based on anchor text:
Book your free consultation now.
2. CTA using a button:
3. CTA using a banner:
Tips for a Good Call to Action.
1. What action do you want your visitor to take?
The first step in writing a good CTA is to think about what you want to achieve with it. What action do you want your visitor to take? For example, do you want them to request a quote, schedule an appointment, or something else? It’s important to consider where you place your CTA. It’s best to place it on a page where it makes sense to your visitor. A visitor who has just landed on your website isn’t ready to check out just yet.
2. Use a time element.
Highlighting a specific time constraint to your visitors can help you write a successful CTA. You can easily do this by adding “immediately” or “now.” Visitors are particularly responsive to a sense of urgency and will be more likely to click.
3. Highlight a benefit for your visitor.
Have you just written an e-book that might interest your visitors? Highlight this benefit in your CTA. You can easily do this by using words like: free, simple, no-obligation, and fast. In the example above, you could write: “Download your free e-book here.”
4. Make sure the design is appealing.
You definitely shouldn’t lose sight of the visual aspect. Make sure it stands out enough. So be sure to think carefully about the best format to use for a particular CTA. Will you go with a button, a banner, or just some link text? Just make sure not to make it too long, or you’ll lose your visitor.
