How many leads did your website generate last month, and through which channel? If that answer is just a guess, you’re running your marketing on a hunch. We’ll set up a tracking system that works: GA4 and conversion tracking that link every lead, every phone call, and every sale to the right source. Then we’ll use those numbers to help your website and campaigns deliver better results, step by step.
Contact us
The Measurement Chain
Source
GoogleAdsLinkedInEmail
Source unknown
Visityour website Not measured
62% drop off
Requestform or phone double-counted
Customerin your CRM No link
?Requests this month
?Cost per lead
?conversion
Tracking and conversion, in plain language.
What Is Tracking and Why Does It Often Go Wrong
?
Tracking means recording what visitors do on your website and where they come from: via Google, an ad, a newsletter, or LinkedIn. A conversion is the moment when a visitor does what you want them to do: request a quote, call, book an appointment, or make a purchase. Together, these metrics answer the only question that really matters in the end: what is my marketing delivering?
In practice, that measurement is rarely accurate. Forms are counted twice or not at all, phone calls generated through the website go unrecorded, a cookie banner blocks half the data, and every advertising platform claims the same lead. The result: reports that look professional, but decisions based on inaccurate figures.
How do we develop a measurement plan?
We don’t start with tags—we start with questions: Which actions are valuable to your business, and what is the approximate value of each action? Based on that, we map out the measurement plan: which conversions we’ll track, how we’ll label them, and which systems they’ll be sent to. Only then do we set up GA4 and Google Tag Manager and link the conversions to Google Ads, Meta, and LinkedIn.
Privacy is built in from the very beginning. With a proper cookie banner and Consent Mode, you remain GDPR-compliant while still maintaining a trustworthy image. Whenever possible, we sync the metrics with your CRM. That way, you can see not only how many leads a campaign generated, but also which of those leads became customers.
From Measurement to Improvement: Conversion Optimization
Measuring isn’t an end in itself. Once the numbers add up, you’ll see where visitors drop off: a form with too many fields, a page that loads slowly on mobile, a button that no one can find, or a price that raises more questions than it answers. Conversion rate optimization, or CRO, is the systematic removal of those barriers.
We work with hypotheses and metrics, not with personal preference. Every change is assigned an expected impact; we measure the effect and keep what works. A website whose conversion rate increases from two to three percent generates half as many more inquiries with the same traffic. That’s often the most cost-effective growth strategy there is.
What do you think of that?
A dashboard in plain language with the numbers that matter: inquiries by channel, cost per lead, conversion rate per page, and monthly trends. Not a hundred charts, but the ten that help you make decisions. Everything runs on your accounts, using your data: if the partnership ever ends, everything remains yours.
That measurement is also the foundation for all our other services. Your SEO, your ads, and your lead generation only become truly manageable when the numbers are right. And in Mission Control, this conversion data is displayed alongside your revenue and pipeline, so you can see what every euro spent on marketing delivers.
Measure first, then improve
Measurement Plan and GA4
We determine which actions are valuable and configure GA4 and Google Tag Manager accordingly. Neat, well-documented, and set up in your accounts.
Cross-Channel Conversion Tracking
Form submissions, phone calls, email clicks, and purchases are accurately tracked and reported to Google Ads, Meta, and LinkedIn.
Privacy and Consent
A cookie banner that effectively respects consent and Consent Mode, so you can track in compliance with GDPR without flying blind.
Conversion optimization
We identify where visitors drop off, test improvements, and keep what works. More leads from the same traffic.
A number of satisfied customers
Frequently Asked Questions
I already have Google Analytics—isn't that enough?
Having a GA4 account and tracking correctly are two different things. In most audits, we find duplicate or missing conversions, traffic assigned to the wrong channel, or a cookie banner that blocks tracking. We’ll review your current setup and give you an honest assessment of what’s working and what isn’t.
Is your tracking GDPR-compliant?
Yes, if it’s done correctly. We use a cookie banner that effectively respects your visitors’ choices and Consent Mode, so that no personal data is processed without consent. This way, you stay compliant with the rules while still gaining valuable insights.
How much does a measurement plan with conversion tracking cost?
A measurement plan using GA4 and conversion tracking is a one-time project with a fixed price for a fixed scope. Conversion optimization is an ongoing process at a fixed monthly rate, tailored to your goals. The measurement plan is included as standard with every website we build.
How soon will I see results?
Accurate measurements are usually available within a few weeks. Reliable testing requires sufficient traffic. If you have fewer visitors, we’ll implement targeted improvements based on data and user behavior rather than traditional A/B tests. You’ll receive a realistic timeline upfront.
We ARE here to help
you get noticed!
Get no-obligation advice on your tracking and conversions
