SEO tips for a successful website

Some SEO tips to optimize your website.

Anyone involved in online marketing will surely have
heard of SEO
have heard of it. Still, finding out what really works is not obvious. In this article, we are going to explain in detail different forms of SEO. The SEO tips listed in this article actually work!

So if you want a higher ranking of your website, be sure to read the SEO tips below!

On-Page SEO tips

1. Focus on the multiplicity of your keywords

Google looks at the number of times a keyword appears on your page (= keyword frequency).

Example:

Imagine that on Page A the keyword ‘apple’ appears only 1 time.

Page B contains the keyword “apple” seven times. So which page do you think would contain the most information about apples? Indeed, Page B.

Try using your keyword several times throughout your text. So make sure you don’t just use the word at the top and bottom.

2. Use lots of images

One of the SEO tips is about using images. Images make it easier to process information. No one is waiting for a continuous and boring text. Use images to clarify your information.

Images make readers stay on your page. Make sure it is appealing and appeals to readers.

(And be sure not to forget to add the ALT tag, too).

3. Use short URLs

Shorter URLs are better suited for users and search engines.

Analyses of 1 million search results on Google, show that short URLs rank better than long URLs.

4. Use your keyword in your first 100 words

This is already an old SEO technique. It’s hard to estimate whether it will still have a big effect, but it certainly won’t hurt. Still, we recommend you use this SEO tip.

Readers very often consciously go looking for information. If it they see the keyword they are looking for immediately on the website, they are more likely to read the rest of the page.

Link building tips

5. Let people know that you link to their website

The main goal of SEO is to gain exposure. You get this fame because your website is shared frequently and because you have enough outgoing links.

When writing an article, you undoubtedly refer to other websites. You do this for very different reasons: you find it very useful information, you use it to supplement your own website, or you recommend that people look up more information on the subject.

If you refer readers to other websites, let the owners of those websites know that you are using their link on your website. It’s bound to work.

6. Focus on your resources

You can write the best articles out there, but some readers also really like to know where you get all that information. Make sure you have a clear reference to your sources.

7. Promote your latest articles via mail

Forget Facebook. Forget Twitter.

If you want people to see your latest articles, make sure you promote these articles via mail.

People who subscribe to a newsletter often turn out to be the most interested readers! Definitely keep it in mind.

Keyword research tips

8. Find keywords with “Keywords Related To…”

Google’s “Searches related to X” can help you shorten long keywords and get inspiration for further searches.

9. Use SEMRush or Majestic

We recommend that you use
SEMRush
or Majestic .

It gives an overview of the ranking of the – your searched – keyword. You can also use other examples (such as your competition) as inspiration.

Some Technical SEO tips

10. Make sure your website is “mobile friendly

No doubt you’ve experienced it before. You want to view a website with your smartphone, but it turns out that this website does not work well at all on your smartphone. Chances are that you will shut down the website out of sheer annoyance and not visit it again.

As one of the most important SEO tips, we recommend that you pay attention to the mobile version of your website.

11. Reduce your images

A website that works very slowly is very inconvenient for your visitors. Images determine 75% of your website’s load time. Therefore, try to make your images as light as possible. You can do this through the
Kraken
. This website will shrink your images without losing quality.

12. What does your Web site look like to the visitor?

You are working diligently on a brand new website, where you pay a lot of attention to the layout. Then when your website is finished and you publish it on the Internet, it suddenly turns out to look completely different. To avoid surprises, use this
Browser
to get a realistic view of your website.

Video SEO tips

13. Add descriptions to your video

If you publish a video on a website, be sure to include a clear description with it. Otherwise, all you have is a page with a video. This video will then be very difficult to find.

14. Make long videos

The longer your video, the better its ranking in Youtube. This is because longer videos also have longer viewing sessions.

Optimization tips for display time from
Google
.

“The algorithm behind video suggestions prioritizes videos that lead to a longer viewing session over those that receive more clicks.”

15. Use your keyword in your video’s name, title and description

Try to keep in mind that Google has a hard time understanding what videos mean. Therefore, make sure it is very clear what the topic of your video is. This ensures that your video will be found faster on the Internet.

You can also learn more about SEO in our articles on
Content marketing
and Agencies.