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Quality and quantity of backlinks

Links to your website are essential for high rankings in Google. If you have little time or patience you can buy backlinks (we advise against it in 9/10 cases).
A backlink is a reference from another Web page to your own site.

Quality over quantity

It’s no longer about how many backlinks you have, but the quality of those backlinks. So it is important to share content on websites that are relevant to a particular industry and where a particular target audience is. An online marketer looks for relevant websites that are well-regarded and also have a large reach. No matter how relevant a website is, without visitors, it is of pretty little use. Focus on websites with reach because the moment your content is shared on a page with many monthly visitors, you will reach more and more people in your target audience.

The effective methods of link building change frequently. This is because Google wants websites to rank high in search results by offering visitors relevant content. Google finds that pages with good content do not need a link-building campaign. If your content is good enough, people will willingly link to it. With updates, Google regularly changes the way results are ranked.

Buying inbound links has been over for your findability for years, so you don’t gain much from this either. Stay as far away as possible from so-called link farms and similar practices. Swapping as many links as possible is also out of date. Often a request is sent if you want to post a link that is totally irrelevant to your website. Only respond to these requests if it is a relevant link entry that adds something for your website’s visitors.

You have to earn your backlinks. Sharing good content is a good start. Consider sharing interesting articles, informative videos, etc. that will be shared by your target audience after posting. In addition, get listings on relevant websites with reach. Share content on social media and don’t forget internal linking on your own website.

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