Therefore, this phase is the first step in building a bond between your company and potential customer. Your communication with the customer is now more toward entertainment, but also still remains informative. Building this bond with the customer, also known as a “customer relationship,” is not something that happens overnight. You will continue to maintain this connection, and that way your customers will remain interested.

Example

Through social media, post a video about your products or services. This kind of content can be both fun to watch and at the same time very informative. And great content always leads to more visitors to your website.