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Customer Satisfaction Survey

As a business, there are many things you can do to follow up with customers after a purchase. The primary and most familiar way is through e-mail. Sending emails to customers keeps them up-to-date on your business. They don’t forget you and may become interested again in buying something from you again.

You can also do a customer satisfaction survey and measure the NPS score. That way, you will know how satisfied your customers are and your customers will also feel that their satisfaction matters to you. You could possibly give your customers a reward such as a 10% discount if they complete the customer satisfaction survey.

How do you best follow up with clients afterwards?

Handling complaints

If the customer does not appear to be satisfied, he can file a complaint. As a company, it is very important that you handle all complaints properly. The customer has purchased your product so the intention is that he should be satisfied with this and that there is nothing wrong with the products you provide. A customer filing a complaint can happen at any time and to anyone. It is never fun to deal with complaints but it is very important. Just because a customer has a complaint does not mean they will never order products from that company again. As long as his complaint is handled properly.

So good customer service is extremely important. If the complaint is not handled properly or at all, customers are dissatisfied. Not only will they stop buying products from the company, they may also leave bad reviews on the company’s site. This then has a bad impact on new potential customers. They are going to read the bad reviews and are going to be less interested in the product and in you as a company.

How do you best follow up with clients afterwards?

Retaining existing customers

It’s much harder to find a new customer than it is to retain an existing one. Therefore, you should definitely make an effort to keep existing customers as customers. Wish them a happy weekend, if you know when your clients’ birthday is, you can certainly wish them a happy birthday too. These things let the customer know you are thinking about them. He will trust you as a person and remain a customer. Christmas is also an ideal opportunity to think of your customers. You can give your (loyal) customers a Christmas package. This does not have to be an expensive gift. As long as the customers know they are being thought of, it is enough.

At Are Agency, service and customer friendliness come first.
That’s why we recently started working with a full knowledge database and ticketing system.

Giving bonuses

Another way to retain customers is to give customers bonuses. For example, you can tell your customers that they will receive a discount or a bonus on their next purchase. That way you “reward” them, so to speak, for being and staying a customer.

How do you best follow up with clients afterwards?