Brand Engagement
Brand engagement is the degree to which your target audience engages with your online presence. How many likes, shares and comments do you get? How loyal are your followers? That's really the essence of brand engagement.
”People do not buy goods and services, they buy relationships, stories and magic."
Seth GodinAuteur
The right content creates engagement
Brand engagement is a long-term strategy. What does this mean? You need to post regularly keeping your tone of voice and design consistent across your various channels. Not only is that good for SEO, it also helps you appear trustworthy. Content is key!
Your Tone of Voice
Customers want to be approached personally and not feel like they are communicating with a robot. At Are, we create a unique character for your brand. A strong brand identity evokes emotions and is guaranteed to resonate with your target audience.
Your brand,...
your story
"If your stories are all about your products and services, that's not storytelling. It's a brochure."
Any agency can provide content. But most importantly, your target audience remembers your business. So the essence is not to be forgotten after they perform a one-time action. In doing so, Are plays on the emotions of your target audience. Storytelling is a powerful strategy for creating a connection with your users. It humanizes your company and provides more depth and brand recognition.
Content has more than one form
After we analyze your target audience, we can figure out what type of content is right for your brand. Content can take many forms: from blog posts and downloads to video, infographics and podcasts. Video is an interesting form of content to create brand engagement. Not only are videos frequently viewed and shared, they also score well in search algorithms. You can also use audio to get experts in your field to speak. Especially if you are in a niche, podcasts are a good strategy.
Engagement via...
various channels
After our comprehensive analysis, we provide all kinds of content. We will also determine which channels to engage for your business. Content may vary by channel; we will discover this gradually. The channels are quite diverse: Facebook, Instagram, Twitter, Youtube, etc. The possibilities are endless.
Wondering what your Brand Engagement could look like?
Make a no-obligation appointment with us and together we’ll see how we can create your Brand Engagement. Totally free and without any obligation.
