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Marketing for SMEsSEO

The essential checklist for publishing a new website

 

Dec. 6, 2023 – The must-have checklist when launching a new website! Launching a new website is an exciting undertaking, whether you are creating a personal blog, a business website, an e-commerce platform, or something else.

However, before clicking the “publish” button, it is essential to ensure that everything has been thoroughly checked and is ready for the general public. This checklist will help you not overlook anything and ensure a flawless launch.

  1. Check the contents:

  • Make sure all your pages and articles are completed and properly optimized for search engines (SEO). This includes the use of relevant keywords, meta tags, and so on.
  • Check that text, images, videos and other media are correctly formatted and displayed as intended.
  • Verify that all links and buttons lead to the correct destinations and function correctly.

  1. Responsive design:

  • Test your website on different devices, including smartphones, tablets and desktop computers, to make sure it works well on different screen sizes.
  • Ensure that all website elements are easily visible and usable regardless of the device being used.

  1. Speed and performance:

  • Use tools such as Google PageSpeed Insights to measure your website’s loading speed. Optimize images and use caching to improve load times.
  • A fast website is essential for a good user experience and can promote higher search engine rankings.

  1. Browser compatibility:

  • Test your website in several popular browsers, such as Chrome, Firefox, Safari and Edge, to ensure that it displays correctly and functions properly on all platforms.
  • Resolve any compatibility issues you encounter.

  1. SEO optimization:

  • Fill in all relevant meta tags, including title tags and meta descriptions, to help search engines understand what your pages are about.
  • Generate and submit an XML sitemap to search engines to facilitate indexing.

  1. Security:

  • Install an SSL certificate to ensure that your website opens over a secure connection (HTTPS).
  • Strengthen passwords and implement other security measures to protect your Web site from possible attacks.

  1. Backups and recovery plan:

  • Back up your website before publishing it to allow for possible recovery in case of problems.
  • Establish a recovery plan to quickly respond to technical issues that may arise during or after the launch.

  1. Contact and legal information:

  • Make sure contact information, such as a contact form or email address, is clearly visible on your website.
  • Check that all required legal information, such as privacy policy and terms and conditions, is present and set correctly.

  1. Test forms and functionality:

  • Thoroughly test forms and functionalities, such as registration processes and payment gateways, to ensure they work correctly.

  1. 404 page and error handling:

  • Create a custom 404 page to guide visitors when they get lost on your site.

 

Following this checklist for publishing a new Web site will help you identify and fix potential problems before unveiling your site to the general public. Careful preparation ensures a smooth launch and a positive user experience for your visitors. Good luck following this checklist!


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