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People who advertise on Facebook naturally hope that many people will visit their website or buy a product. Yet this does not always turn out to work and this can be very frustrating, especially since you put a lot of time and money into these Facebook ads. In this article, we provide more information on how to get the most out of your Facebook ads.


It doesn’t matter at all how great your Facebook ads are. If the right people don’t get to see it, it doesn’t accomplish anything. Definitely keep this in mind.


If the
puts up a Facebook ad for the Champions League final between Real Madrid and Atletico Madrid. So would they have much success targeting primarily women and equestrian enthusiasts? No, I don’t think so.

FIFA can put an awful lot of money into the Facebook ads, but with the target audience of women and fans of equestrian sports, they will obtain very little revenue.

Therefore, it is very important to start classifying Facebook users based on their interests. Find people who share a common interest in the things you sell. These will become potential customers of your website.


In step 1, you made sure your Facebook ads are seen by your target audience. Now your job is to develop attractive Facebook ads that make people inclined to click on your Facebook ads.

Step 1: Be interesting

Feel free to be somewhat controversial or challenging. It is especially important that people will remember your website and products.

The sports brand
used a controversial poster of footballer Wayne Rooney in their advertising campaign several years ago. It drew a lot of criticism, but it did result in more people buying Nike products. That is still the most important thing: gaining fame and selling products.

Step 2: Stimulate the emotions

Humans are emotional beings. Keep this in mind when creating your Facebook ads.

Some tips for your Facebook ads:

  • Focus on emotions, not numbers.
  • Tell people about the benefits they will receive.
  • Tell people about how your product will change their lives.
  • People respond more strongly to images of other people, than to images of landscapes or animals, for example.

Step 3: The color is very important

People associate certain colors with certain emotions. Try to be mindful of the use of color in your Facebook ads. The red color makes you catch the readers’ attention, while the blue color calms the reader.


An attractive look makes the difference between Facebook ads that get thousands of clicks and Facebook ads that get thousands of sales .

Step 1: The header

People have an average attention span of 9 seconds. In today’s society, we receive so many stimuli that people barely take the time to read something carefully. It’s your job, though, to make sure your Facebook ads stand out. So your headline should definitely stand out.

Step 2: Explain the benefits

What are the benefits the visitor experiences by continuing to read your page? If you can give a good answer to this question, then people are already much more likely to view your website.

Your customers are not interested in your products. They are mostly interested in what it might bring them. Focus primarily on how your product can improve or change your customer’s life.

Step 3: Build credibility

People buy from people they trust. This is a very important pillar in Facebook ads. Make sure you win people’s trust.

You can build your credibility in several ways:

  • You can borrow credibility from other sources. If you write text on your website, which you substantiate based on credible sources, you can also refer to these sources. They will increase the credibility of your website.

    “Good artists copy, great artists steal” – Pablo Picasso”

  • Collect testimonials from people who have purchased your products.

    “X’s products have changed my life. I am very satisfied with the quality of the products I ordered. I would recommend it to anyone.”

Step 4: Try things out

We can give you many tips for your Facebook ads and your website, but it’s mostly trial and error. There is no one-size-fits-all formula for achieving success on the Internet. You have to try a lot yourself and this is done by trial and error.

You need to know exactly what works and what doesn’t. Therefore, try launching different Facebook ads with different layouts, fonts and colors. In this way, you get a lot of information about what works and what doesn’t.


We’ve given you lots of tips to make your Facebook ads more appealing to readers. Yet it is not a simple process at all. It takes a long time to optimize your Facebook ad process. But it will all be worth it.

Good luck!

Want us to take a critical look at your ads? Then be sure to click here.