How can you get the most out of Facebook Ads using Facebook Pixel?

Facebook ads are great for making the most of social media. You can expand your reach on Facebook by increasing your brand and visibility. Getting a handle on Facebook ads may take a while, but it’s worth it to reap the benefits of what Facebook has to offer. Whether you decide to manage your Facebook ads yourself or ask someone else to do it for you, one of the things you need to know is Facebook pixel. You may have heard about it or it may be completely new to you, but it’s an important part of making the most of Facebook ads. The question is, what is it and what is it for?

What is Facebook Pixel?

A Facebook pixel is code you use to track conversions for your Facebook ads, optimize them, improve ad targeting and remarketing. You insert the code on your website so that Facebook can collect important data to help you do all these things. Facebookpixel uses cookies to track users and how they behave on your site, so be sure to let visitors know that this is GDPR compliant.

Conversion tracking

The beauty of digital marketing is that it is much easier to track the performance of your campaigns, compared to some traditional marketing methods. A pixel code on your site means you can track conversions from Facebook and measure how successful your ad campaigns are. This is essential if you want to maximize your budget and make sure your ads help your sales.

One nice feature is that you can see if someone switches to another device, which can be especially useful on Facebook. You can see if people usually click on one of your ads first from a mobile device and then switch to desktop or vice versa.

Remarketing to previous visitors

Most likely, you’ve visited a Web site before and then discovered that you see ads for that site afterward. This is called remarketing, and site owners can display ads to people who have already visited your site. So if someone browsed before but left before buying something or contacting you, you can remind them what you have to offer when they browse Facebook.

Create target groups

Facebook pixel also allows you to build a better audience on Facebook. The code helps Facebook gather information about your audience’s demographics and interests. You can then create custom audiences that resemble the types of people who visit your site, further increasing your ad spend and making your ads more effective.

If you use Facebook ads, Facebookpixel helps you optimize your ads. It’s easy to set up, and you can ask your marketing manager to do it for you.