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April 17, 2024 – TikTok is a powerful platform for your business. It is versatile and suitable for different industries and purposes, whether you want to entertain your target audience, provide education, or even sell products.

The main advantage is the ability to connect directly with (potential) customers. Ideal to gauge people’s opinions. ­čÖî

TikTok for your business

Let’s start with how to use TikTok for your business. TikTok for businesses offers a unique opportunity to promote their brand and reach their target audience. By creating short, creative videos, you can show your audience what you have to offer.

But what target audience is on the platform?

TikTok’s target audience is mostly young people between 16 and 24 years old but 30- to 55-year-olds now also know their way around the app. These are people looking for entertainment, educational videos and creative content. If you have a business that targets the slightly younger age group, TikTok is the perfect place to promote your brand.

But even if your target audience is older, you can still use TikTok. By smart targeting and using popular trends and hashtags, you can also reach older audiences.

‘I Tap Tok it Even’

So how do you make sure you stand out among all those other videos on TikTok? The answer lies in the trends.

Tik-Tok has grown so quickly because the platform uses smart algorithms and popular trends and hashtags. By using these trends and hashtags, you can reach more people and grow your brand.

Moreover, by using these trends, you can also show that you are aware of what is going on among your target audience and that you can adapt yourself to changing trends.

TikTok is optimized for SEO

TikTok’s algorithm adapts to your personal preferences for TikTok videos. You can respond smartly to this organically to reach the potential audience you have in mind. This can be done in several ways.

Creating valuable content

By sharing content that truly interests your target audience, you automatically increase your chances of getting more likes, comments and shares. This increases the chances that the right audience will see your TikToks on their ‘For You’ page.

This again emphasizes that quality content is more important than quantity. This allows you to reach the right audience faster, with the right message, at the right time and through the right channel.

Using relevant hashtags

This goes without saying, but is particularly important to TikTok. Posting relevant hashtags that match your content and target audience helps categorize your videos and makes them findable by users searching for specific topics. In doing so, it is not enough to blindly adopt the trending hashtags …

Did you know that the trending hashtags #fy and #fyp don’t help you reach the right audience? Use hashtags specific to your industry that are less searched for. That way you are more likely to stand out!

Use TikTok as a search engine

This brings us immediately to the next point: TikTok is increasingly being used as a search engine instead of Google. By including keywords in titles, descriptions and hashtags, your content is more likely to show up.

This not only affects the growth of your company’s brand awareness, but also ensures that your potential audience sees this content, resulting in new leads and more sales.


TikTok provides a powerful channel for businesses regardless of industry. The direct contact with (potential) customers and insight into trends make it valuable. Although the target audience is primarily young people, an older audience is also present. By following trends, you stand out among the crowd and show that you are aware of what is going on. TikTok is optimized for SEO, allowing you to increase your reach and generate new leads with valuable content and relevant hashtags.

Do you need help with this? If so, please feel free to
with us.