5 TIPS TO BOOST YOUR MOBILE MARKETING STRATEGY

Screens are getting thinner, attention spans are getting shorter and our needs are more defined than ever before.

Being mobile is no longer the side dish of your main course marketing strategy. Mobile marketing is all marketing and we should change both our thinking and our vocabulary from smartphone to mobility.

60% of global mobile users prefer to browse the Internet from their mobile/tablet devices. 50% of e-commerce traffic comes from mobile users. This means they don’t just look at products, but they actually buy them.

What can you do now to make your marketing more mobile-friendly?

MAKE SURE YOUR SITE IS “MOBILE READY

If you want to start from the basics, here’s a start: search is becoming increasingly mobile and it’s not just about checking emails or finding the nearest restaurants.

This is why Google has announced its latest algorithm, which promises to take the axe to websites that are not “mobile-friendly. The reason is simple: mobile users don’t like search that much. The main aspects they judge a website on are whether a text is readable without zooming in, whether the content fits well on the screen and whether the links allow users to easily click on them.

These changes do not affect search results on tablets or desktops. So if you don’t target mobile users, this algorithm needn’t bother you much.

MAKE SURE YOUR CONTENT IS CORRECT

This rule works for all your content in general, but is absolutely essential when it comes to mobile content. Your customer is viewing your content on a smaller screen. Your customer is viewing your content on a smaller screen. Don’t give them reasons to leave the page just because it is too much to scroll.

Research shows that reader interest declines as they move down the page. 80.3% of users viewed above folded content, while only 19.7% viewed content that was unfolded. This means bringing them in with a short clear headline and making sure your content is very attention-grabbing in the first few lines.

But what if you have a long article on your blog that just can’t be cut shorter? In that case, make sure you make it easy for the viewer – research shows that users prefer to scroll to multiple page views. You could try to do that.

GIVE YOUR AUDIENCE MORE TO “SEE

A picture counts for 1,000 words.

Research shows that our brains absorb a picture 60000 times faster than text.

These are 2 strong statements to make for using visuals when it comes to telling your story. But it’s not just B2C customers we’re talking about. Recent studies analyzing the behavior of B2B buyers show the increase in the importance of visual elements and visual components in purchase decisions.

Awareness of infographics has risen a lot in recent years. The same goes for the impact of videos, which has increased.

The ease of consuming data has become an expectation among buyers, and it requires brands to make their content available in the fastest, most effective form.

USE IT TO GET INTO CASH WITH YOUR AUDIENCE

85% of buyers say they expect content to be optimized for mobile. 79% of the population in the 18-44 demographic carry their smartphones 22 hours a day.

As a brand, you would want to make yourself a part of that. The “mobile-first” audience not only desires engagement, they demand it.

FIND OUT WHAT WORKS FOR YOU

There are hundreds of articles telling you about what could make your mobile marketing strategy succeed.

But all you have to ask yourself is, “Does it work for your audience?

If you own a pet store and you think your customer will not benefit from an app that shows them cute pictures of animals daily, don’t do this. Then focus instead on a simple message that gives him a daily pet care tip. Or whatever you think will work. You must be able to offer something of value to your customer.

This means you shouldn’t just have the “mobile-first” strategy because that’s what everyone else is doing. It means figuring out how a mobile strategy might work for you.