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Feb. 7, 2024 – SEO is a dynamic game where using the right tools and strategies is crucial to success. SEMrush is one such powerful tool that can help you improve your organic findability. In this article, we discuss five essential steps you can take with SEMrush to optimize your SEO strategy.

1. Find out relevant long-tail SEO keywords.

A strong content strategy starts with identifying the right keywords. SEMrush’s Keyword Magic Tool is an excellent resource for discovering not only high-volume keywords, but also valuable long-tail keywords. These long-tail keywords, such as “plumber Arnhem hire a plumber,” can be less competitive and still generate more targeted traffic.

How to use the Keyword Magic Tool:

  • Go to Semrush and select “SEO.
  • Click on “Keyword Magic Tool” under “Keyword Research.
  • Enter your keyword and click ‘Search’ to get a list of relevant long-tail keywords.
2. Identify competitors’ best-scoring content.

Taking inspiration from competitors is a smart move, especially if you can discover which content performs best. SEMrush’s “Organic Research” allows you to see not only your competitors’ best pages, but also the keywords and backlinks they use.

How to figure out the best-scoring content:

  • Go to “Organic Research” under “Competitive Research.
  • Enter your competitor’s URL and click “Search.
  • Click on ‘Pages’ to see the top ranking pages and find out the keywords and backlinks used.
3. Track (and act on) your positions within Google

Monitoring your position in search results is essential. With SEMrush’s “Position Tracking,” you can track how well you’re performing and react quickly to changes. Be sure to set your positions by country, language and device for a detailed view.

How to keep track of your positions:

  • Go to “Position Tracking” under “Rank Tracking.
  • Select the appropriate project, enter keywords and review the data to identify trends.
4. Improve the technical state of your website and fix problems

SEMrush excels in technical SEO analysis. The ‘Site Audit’ allows you to identify errors, warnings and comments. Focus on fixing errors that directly affect organic findability, such as sitemap problems or broken links.

How to use the Site Audit:

  • Click on “Site Audit” under “On Page & Tech SEO.
  • Select the appropriate project and discover errors, warnings and comments that need to be addressed.
5. Find out who in SEO field are your competitors

Identify your online competitors in Google to understand their strategies and learn from them. With SEMrush’s “Organic Research,” you can discover your biggest organic competitors and analyze their content and strategies.

How to discover your organic competitors:

  • Click on “Organic Research” under “Competitive Research.
  • Enter your own URL and click “Search.
  • Click on “Competitors” to see a list of your competitors and analyze their approaches.

By following these steps and using SEMrush effectively, you can strengthen your SEO strategy and achieve better results in the competitive online world.

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