Generally, online advertising generates good returns. Another advantage of online advertising is that it is perfectly measurable.
Find out what performance marketing can do for youSEA, PPC and performance marketing, all terms often used interchangeably.
In short, these things ensure that you can (re)reach your right target audience with your product or service at the time you want to, for a fee.
SEA experts who know their stuff
A clear performance strategy
Not from gut feeling but data driven
Our working method
We cover the various aspects of performance marketing within your digital marketing strategy.
Strong performing campaigns don’t happen by accident. The following are the things we take away to make your case a success as well.
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Do you have SEA questions? We have performant answers.
What is the difference between SEA and SEO?
When users have questions, they often consult search engines for answers. The two typical channels we optimize for success in search results are SEA and SEO. With SEA (Search Engine Advertising), you pay directly to Google to display your offer in the best positions. Anyone with the will and budget can bring clicks to their landing pages within hours, if not minutes. SEO (Search Engine Optimization) focuses on optimizing website content to achieve higher organic search positions and attract “free” traffic. While this may take more time and may take months for visible results, it offers tremendous benefits. SEO, however, lacks the precise targeting of SEA. Yet it can offer a powerful synergy that complements each other seamlessly.
How much advertising budget do I need?
We create a budget with you once we understand the goals and what marketing services are needed to achieve them. The answer is a combination of conversion volume, cost per conversion and expected ROI. For example, if you want 20 conversions daily through paid ads and the average cost per conversion is €10, your daily ad spend should be €200.
How much do you charge to manage this?
Once we understand exactly what type of marketing services you need and what specific goals you want to achieve, we can create clear pricing options based on timelines, strategies and expertise needed. This will be communicated crystal clear in advance so that no one is taken by surprise.
Can you offer me a guarantee of results?
Unfortunately, we can never offer an exact result guarantee because it often depends in part on external factors. What we do do is offer an outcome estimate. We do this by setting goals based on our previous successful case studies and experiments with first-party data
What if visitors from ads don't convert?
Our paid traffic approach is based on the pursuit of tangible and measurable results for our clients. With advanced analytics, we dive deep into user behavior and market trends to drive every campaign decision from data and not gut feeling. We don’t stop at achieving clicks. We bet on the user experience after the click, leading to optimized landing pages that in turn lead to conversion. And to always keep you informed, we insist on clear and transparent reporting. With our blend of expertise, creativity and dedication, we strive to go from a click to an effective lead.
We ARE here to help with advertising!
Get a free consultation on the impact of digital ads for your organization