Advertising is essential for reaching new people and for converting leads.

Generally, online advertising generates good returns. Another advantage of online advertising is that it is perfectly measurable.

Find out what performance marketing can do for you

SEA, PPC and performance marketing, all terms often used interchangeably.

In short, these things ensure that you can (re)reach your right target audience with your product or service at the time you want to, for a fee.

SEA experts who know their stuff

A clear performance strategy

Not from gut feeling but data driven

Our working method

We cover the various aspects of performance marketing within your digital marketing strategy.

Strong performing campaigns don’t happen by accident. The following are the things we take away to make your case a success as well.

Target group analysis

Audience analysis plays an important role in creating an online growth strategy. The purpose of this analysis is to investigate which group is most likely to buy your product and through which channels we best approach them.

Setting goals

First, we analyze which products/services generate the most revenue. Together we look at what a new customer "may" cost and then we estimate how many visitors you need on your site to generate one profitable sale.

Keyword research

If Google is a relevant channel, we select some keywords that are relevant to your website and that we know the potential customer is searching on. For this, we use internal keyword analysis to map this out.

Campaign creation

Based on all the previous steps, we start drafting the campaign strategy. In doing so, we make a sudden initial launch.

Final finishing touches

For Are Agency, the arithmetic of 1+1=2 is not good enough. We want to deliver a result where 1+1=3.

ARE way

Every major company from Coca-Cola to McDonald's has its unique secret recipe. Over the years, we have also fine-tuned ours to achieve above-average results using performance campaigns. Curious? Feel free to ask us about this during an interview.

Wondering what your competition is doing?

I am curious

Do you have SEA questions? We have performant answers.

How does paid advertising help my business?

(Pay-Per-Click) Advertising is a form of online advertising in which advertisers pay each time your ad is clicked on by a user. You bid, so to speak, for ad placement at the top of a search engine’s search results when someone searches for a keyword related to your solution. Google Adwords is one of the most popular platforms for advertising, but there are also several others such as Bing Ads, META Ads, Linkedin and more. Online advertising allows you to put your product or service directly in front of the eyes of the right user who is actively looking for relevant solutions. This targeted approach often leads to high conversion rates.

What is the difference between SEA and SEO?

When users have questions, they often consult search engines for answers. The two typical channels we optimize for success in search results are SEA and SEO. With SEA (Search Engine Advertising), you pay directly to Google to display your offer in the best positions. Anyone with the will and budget can bring clicks to their landing pages within hours, if not minutes. SEO (Search Engine Optimization) focuses on optimizing website content to achieve higher organic search positions and attract “free” traffic. While this may take more time and may take months for visible results, it offers tremendous benefits. SEO, however, lacks the precise targeting of SEA. Yet it can offer a powerful synergy that complements each other seamlessly.

How much advertising budget do I need?

We create a budget with you once we understand the goals and what marketing services are needed to achieve them. The answer is a combination of conversion volume, cost per conversion and expected ROI. For example, if you want 20 conversions daily through paid ads and the average cost per conversion is €10, your daily ad spend should be €200.

How much do you charge to manage this?

Once we understand exactly what type of marketing services you need and what specific goals you want to achieve, we can create clear pricing options based on timelines, strategies and expertise needed. This will be communicated crystal clear in advance so that no one is taken by surprise.

Can you offer me a guarantee of results?

Unfortunately, we can never offer an exact result guarantee because it often depends in part on external factors. What we do do is offer an outcome estimate. We do this by setting goals based on our previous successful case studies and experiments with first-party data

What if visitors from ads don't convert?

Our paid traffic approach is based on the pursuit of tangible and measurable results for our clients. With advanced analytics, we dive deep into user behavior and market trends to drive every campaign decision from data and not gut feeling. We don’t stop at achieving clicks. We bet on the user experience after the click, leading to optimized landing pages that in turn lead to conversion. And to always keep you informed, we insist on clear and transparent reporting. With our blend of expertise, creativity and dedication, we strive to go from a click to an effective lead.