The importance of having a website

Put yourself in the shoes of your ideal customer and imagine that you are searching for your business online and cannot find any trace of a web presence. In today’s modern and technologically advanced world, it is difficult to buy a product or service from a company that does not have an online presence. Bill Gates once said, “If your business is not on the Internet, your business will fail.”

Market yourself better than your competition:

According to a recent study, as many as 60% of small businesses in the UK do not have a website. Give your current customers and potential customers the ability to easily connect with you.

The site can be a comprehensive platform or a simple website for explanation, highlighting the most important aspects for your business and opening the door for communication between your company and the public. A polished, user-friendly website gives you a competitive advantage.

Better customer service:

Information about your business on a public platform and aspects of a website such as frequently asked questions will save you time as a business owner and potential customers will be able to answer their own questions. Provide information for your growing customer base. Even local businesses and small businesses can benefit from maintaining an active and attractive web presence.

Gain valuable credibility:

With more than 2 billion people using the Internet today, it is inevitable that your future customers will search Google for your company’s name. Increase your site’s potential with regular SEO updates and maintenance. The first search result should be your company’s website, demonstrating that you are on par with the basics of modern business models and, in particular, that your website is optimized for SEO.

Key to your PR strategy:

Showcase your specialties and let your potential customers understand the heart of your business. Build your own professional portrait. A user-friendly website with clear brand names is a PR tool in itself. Investing in your web presence can change the way you do business forever.

Open 24/7:

With a comprehensive website, your business is a round-the-clock source of information for your customers. A well-rounded web presence, including a detailed section, can help your clients during off-hours.

The reality of managing your own website

Time-consuming:

Creating and managing your own website is more than just creating a nice interface with some basic options. The technical expertise required to create a website that not only enhances your online presence and improves your company’s SEO, but will also boost your sales and ultimately the success of your business.

Unprofessional appearance:

After spending endless hours on DIY guides for creating your website, you may notice that your final product does not have the professional and sleek look you are looking for. The different pages, images and text may not match from one part of the website to another.

The lack of customization options and the difficulty of maintaining website management can be a major obstacle for business owners. It is important to keep in mind that the appearance of your website will have a critical effect on the purchasing decisions of when a potential customer discovers your online presence.

Lack of technical support:

A website is a fantastic and essential part of a marketing and sales strategy. However, professional website management requires a significant amount of support from technical professionals. There are several aspects of a website that could fall into disrepair that an experienced IT support team can help with.

Ability to make mistakes:

Superficially, website management for a small business seems simple. It is a common misconception that simple HTML and CSS skills successfully launch a Web site. The reality of taking the DIY route is the possibility of faulty buttons, dead links, thin pages, and much, much more. Moreover, a do-it-yourself approach is unlikely to include the details needed to create a user-friendly and mobile responsive experience.

How Website as a Service Works

Business owners may find that it is better to leave the hosting needs of their website to the professionals. Tech companies are striving to offer Website as a Service (WaaS) to customers who cannot afford a designated IT department. WaaS benefits include a live responsive website with essential, built-in SEO techniques and strategies that will improve rankings on search engine results pages (SERPs). Other advantages are the integration of design and development, removing the usual obstacles and barriers. Another important feature included in website management is the consistent maintenance of your web presence. Overall, the help of an outside IT partner results in the streamlined and professional website your business needs and more money in your pocket.