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When having a website created, you can choose from several options: an in-house design team, a freelancer or a web design agency. Each of these options has unique advantages and challenges. Here we compare these three options to help you make the best choice for your business.

I. Having a website created by an In-house design team

An in-house design team consists of web designers and developers employed by your company. They work internally to design, develop and maintain the company website. Below are some features and pros and cons of an in-house design team.

Characteristics of an In-house Design Team:

  • Direct involvement: The team works closely with other departments such as marketing, sales and product development.
  • Complete control: You have complete control over the website’s design, functionality and strategy.
  • Business knowledge: The team has in-depth knowledge of the business objectives, which allows them to properly tailor the website to the specific needs of the business.
  • Quick communication: Because the team is in the same location, communication is instant and efficient.
  • Support and maintenance: The team can provide continuous support, updates and maintenance.

Benefits of an In-house Design Team:

  • Complete control: You have complete control over every aspect of the web design process.
  • Direct engagement: The team understands the company culture and goals well.
  • Rapid communication: Efficient communication and quick adaptation to changes.

Disadvantages of an In-house Design Team:

  • Costs and resources: Establishing and maintaining an in-house team can involve significant costs.
  • Limited expertise: The team may not possess all the latest technology trends and skills.
  • Flexibility: The team may struggle to respond quickly to changing needs or peak times.

Suitable for:

  • Large companies with constantly changing needs and many web-related projects.
  • Companies in highly regulated industries such as health care and finance.
  • Companies with extensive web-based platforms.

II. Have website created by a freelancer

Freelancers are independent professionals with specific skills and expertise in web design and development. Here are some features and pros and cons of working with a freelancer.

Characteristics of a freelancer:

  • Specialization: Freelancers often have specific expertise in certain aspects of web design.
  • Cost savings: Freelancers often work by the hour or by the project, which can be cost-saving.
  • Direct communication: You have direct contact with the person creating your website.
  • Diversity of experience: They often have a wide range of experience from working with different clients and projects.

Benefits of being a freelancer:

  • Specific expertise: Benefit from their in-depth knowledge and experience.
  • Flexibility: They can adapt to your deadlines and needs.
  • Cost savings: Pay only for the time spent on your project.

Disadvantages of being a freelancer:

  • Limited availability: They often work on multiple projects at once.
  • Dependence on individual abilities: Success depends heavily on the freelancer’s skills and reliability.
  • Limited scalability: They may not be able to provide the capacity for larger projects.
  • Possibly less comprehensive service: Freelancers may not offer a full service like an agency.

Suitable for:

  • Companies with smaller, short-term projects.
  • Companies that need specialized skills for specific tasks.
  • Companies that value flexibility and cost savings.

III. Have website created by a marketing agency

Web design firms often offer a full service, from design and development to maintenance and marketing. Here are some features and advantages and disadvantages of working with a desk.

Characteristics of a marketing agency:

  • Full service: Agencies often offer a wide range of services, including design, development, SEO and marketing.
  • Team of experts: Agencies have teams of specialists with diverse skills and expertise.
  • Project management: They provide structured project management and clear timelines.
  • Support and maintenance: Agencies typically provide extensive support and maintenance after the website launch.

Benefits of working with a marketing agency:

  • Full service: All-in-one solutions for all your web needs.
  • Team of experts: Benefit from the combined expertise of a team of specialists.
  • Project management: Structured approach and clear timelines.
  • Support and maintenance: ongoing support and maintenance.

Disadvantages of working with a marketing agency:

  • Higher costs: Agencies can be more expensive than freelancers.
  • Less flexibility: Agencies may have less flexibility in their work schedules.

Suitable for:

  • Companies that need a full service for their web projects.
  • Companies in need of a structured approach and project management.
  • Companies requiring long-term support and maintenance.


When choosing between an in-house design team, a freelancer or an agency for having a website created, it is important to consider your company’s specific needs, budgets and goals. Each of these options has unique advantages and disadvantages that must be carefully weighed to make the best choice.

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