10 ways to convert a high percentage of traffic into sales

While a significant portion of your marketing efforts is focused on increasing traffic, the ultimate goal is to convert that traffic into sales. There are strategies you can use to generate that traffic, guide visitors once they arrive at your website and continue the relationship even after their visit to generate sales.

Here are 10 very familiar marketing styles that you may already be using, but now need to look at in terms of conversion.

Before potential customers visit your website

Targeted online advertising

Your targeted online ad campaigns should focus on the messages your target audience is actively looking for: this includes searches to help them fulfill a need or solve a problem. You can use Google AdWords and Facebook ads are great if they apply to your business niche, where consumers want to find you on Facebook (such as a store). You can run different campaigns to see which ones generate the most traffic, follow-ups and conversions and then tailor your ad strategy to those messages.

Search engine optimization (SEO)

You want to make sure your landing pages are optimized. Make sure all other pages on your website are too, as well as your social media pages: use the keywords and phrases your customers use to find you. Although many people research online, they may already be ready to buy. Help them find you and connect with an understanding that offers you exactly what they want.

Your competition may not be providing the exact same product or service, so the fewer places potential customers find to buy what they are looking for, the more likely you are to offer them what they want. Consult a service that tests and analyzes your SEO.

Social media

People who like your Facebook page or follow you on Twitter are more likely to become leads that can be converted into sales. All you have to do is bring them to your website. Therefore, remember that social media has a built-in filtering system. All you have to do is post high-quality content on your various social media accounts that are appealing. Follow up on responses to these posts and generate conversations with these followers. Use call-to-action buttons and a link to your website on each social media channel. When you are engaged with this traffic, you have already initiated them in the conversion process.

When visitors are on your website

Committed and Reliable Website

Your website does not have to be complicated and full of copy with exaggerated adjectives and fluff. If anything, it changes traffic. What you should focus on is a clean, professional-looking website that loads quickly and use a website hosting company that offers guaranteed ongoing service.

Kissmetrics found that slow website load time can immediately reduce your conversion rate by 7 percent. They also found that 40 percent of visitors will leave a website if it does not load quickly. Therefore, you quickly lose the traffic that could have made you a sale. There are many tools you can use to test your website, such as Pingdom, so you can identify loading problems or other bugs that seem to make your website unreliable.

Relevant and fresh content

Words and visual content are important. They are the reason some products and services outsource others. Your website’s content should identify and solve problems that are central to your potential customers’ lives and work. To keep visitors flocking to your site and ensure they stay, you must constantly update your site with new content and new information that convinces them to buy from you. This strategy of regularly updating your content also provides a way to encourage visitors to come back to see what else they can learn, even after they have already made a purchase. They may find that they want to share your content with others.

Custom destination pages

Don’t direct your traffic to your home page: it’s not going to effectively engage visitors because it’s impersonal. Instead, by having custom landing pages, you segment your traffic and send them pages that provide the personalized information they need. Destination pages are also an excellent way to track the effectiveness of various online marketing tactics, such as an AdWords campaign, a Twitter ad or other types of marketing that drive traffic to your site. Companies like GetResponse help you build landing pages quickly and effectively.

Collateral Materials

It is important to provide additional material on your website that will interest visitors and keep them on your site longer. This can be information they can download, such as a white paper or case study that illustrates how a product or service will work for them. These free takeaways can be valuable in driving traffic to your site.

It is even better to use video content: it has been proven to be one of the most persuasive types of marketing materials. According to comScore, 45.5% of all Internet users watch at least one video online, while the average viewer watches more than 32 online videos each week. They also found that the number of Internet videos people watch adds up to at least one online video per day. Moreover, 90 percent of online shoppers say that watching a video helped them make a purchase decision on a major website. This research illustrates that this strategy can be an effective way to convert your traffic into sales because it keeps them on the website longer during the decision-making process and shows in detail what you can do for them.

After visitors leave your website

Opt-in form

You need a way to collect information about visitors to your site so you can contact them to track and close sales. Giving them a sign-up form on the home page or as part of a special landing page allows them to quickly share their contact information. This allows you to build a database where you can capture those leads and close them with personalized content. The submission form should include your value proposition and confirm that you understand what your visitors want or what problems they face.

Remarketing

Even after people leave your website, remarketing offers a way to keep up with your business. With remarketing, your brand mainly follows them on other pages in the form of an online ad. It’s also helpful when people do research and realize that you were the better choice, but they can’t remember how to get back to you. Seeing your remarketing ads is a constant reminder that you can help with their purchase decision; those ads will remind them of what you offer and your value proposition. Be sure to include a call-to-action to come back and buy.

Email campaigns

As a way to remind your traffic of your products and services, track email campaigns to those who have provided their email address to receive more information. This is an excellent way to regularly tell them about new products, give them more information or show that you understand their concerns, needs and wants. For those who are not ready to buy, this is a good way to keep in touch without making it too expensive.

There are several ways to convert your website traffic into sales. Start slowly, with just a few methods, to make sure your sales and marketing teams can handle the volume. Implement these conversion strategies to help your sales reps find more high-quality leads and close more deals