{"id":21057,"date":"2024-06-25T15:06:27","date_gmt":"2024-06-25T15:06:27","guid":{"rendered":"https:\/\/are-agency.be\/creation-dun-site-web-en-interne-avec-un-freelance-ou-via-une-agence-de-marketing-une-comparaison-detaillee\/"},"modified":"2026-11-03T13:34:35","modified_gmt":"2026-11-03T13:34:35","slug":"creation-dun-site-web-en-interne-avec-un-freelance-ou-via-une-agence-de-marketing-une-comparaison-detaillee","status":"publish","type":"post","link":"https:\/\/are-agency.be\/fr\/creation-dun-site-web-en-interne-avec-un-freelance-ou-via-une-agence-de-marketing-une-comparaison-detaillee\/","title":{"rendered":"Cr\u00e9ation d&#8217;un site web : en interne, avec un freelance ou via une agence de marketing ? Une comparaison d\u00e9taill\u00e9e"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;17541&#8243; image_size=&#8221;regular_small&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;center&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<b>Lorsque vous faites cr\u00e9er un site web, plusieurs options s&#8217;offrent \u00e0 vous : une \u00e9quipe de conception en interne, un ind\u00e9pendant ou une agence de conception web. Chacune de ces options pr\u00e9sente des avantages et des d\u00e9fis qui lui sont propres. Nous comparons ici ces trois possibilit\u00e9s afin de vous aider \u00e0 faire le meilleur choix pour votre entreprise.<\/b>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3><strong><span style=\"color: #de3831;\">I. Faire cr\u00e9er un site web par une \u00e9quipe de conception interne<\/span><\/strong><\/h3>\n<p>Une \u00e9quipe de conception interne est compos\u00e9e de concepteurs web et de d\u00e9veloppeurs employ\u00e9s par votre entreprise. Ils travaillent en interne \u00e0 la conception, au d\u00e9veloppement et \u00e0 la maintenance du site web de l\u2019entreprise. Vous trouverez ci-dessous quelques caract\u00e9ristiques ainsi que les avantages et les inconv\u00e9nients d\u2019une \u00e9quipe de conception interne.<\/p>\n<h4><strong><span style=\"color: #de3831;\">Caract\u00e9ristiques d&#8217;une \u00e9quipe de conception interne :<\/span><\/strong><\/h4>\n<ul>\n<li aria-level=\"1\"><b>Implication directe :<\/b> l&#8217;\u00e9quipe travaille en \u00e9troite collaboration avec d&#8217;autres services, tels que le marketing, les ventes et le d\u00e9veloppement de produits.<\/li>\n<li aria-level=\"1\"><b>Contr\u00f4le total :<\/b> Vous disposez d\u2019un contr\u00f4le total sur la conception, les fonctionnalit\u00e9s et la strat\u00e9gie du site web.<\/li>\n<li aria-level=\"1\"><b>Connaissance de l\u2019entreprise :<\/b> l\u2019\u00e9quipe poss\u00e8de une connaissance approfondie des objectifs de l\u2019entreprise, ce qui lui permet d\u2019adapter parfaitement le site web aux besoins sp\u00e9cifiques de celle-ci.<\/li>\n<li aria-level=\"1\"><b>Communication rapide :<\/b> l\u2019\u00e9quipe \u00e9tant regroup\u00e9e sur un m\u00eame site, la communication est directe et efficace.<\/li>\n<li aria-level=\"1\"><strong>Assistance et maintenance : L\u2019\u00e9quipe <\/strong>est en mesure de fournir une assistance, des mises \u00e0 jour et une maintenance en continu.<\/li>\n<\/ul>\n<h4><strong><span style=\"color: #de3831;\">Avantages d&#8217;une \u00e9quipe de conception interne :<\/span><\/strong><\/h4>\n<ul>\n<li><strong>Contr\u00f4le total :<\/strong> vous disposez d\u2019un contr\u00f4le total sur chaque aspect du processus de conception web.<\/li>\n<li><strong>Implication directe :<\/strong> l&#8217;\u00e9quipe comprend parfaitement la culture d&#8217;entreprise et ses objectifs.<\/li>\n<li><strong>Communication rapide :<\/strong> une communication efficace et une adaptation rapide aux changements.<\/li>\n<\/ul>\n<h4><strong><span style=\"color: #de3831;\">Inconv\u00e9nients d&#8217;une \u00e9quipe de conception interne :<\/span><\/strong><\/h4>\n<ul>\n<li><strong>Co\u00fbts et ressources :<\/strong> la mise en place et la gestion d\u2019une \u00e9quipe interne peuvent entra\u00eener des co\u00fbts consid\u00e9rables.<\/li>\n<li><strong>Expertise limit\u00e9e :<\/strong> l\u2019\u00e9quipe peut ne pas ma\u00eetriser toutes les derni\u00e8res tendances technologiques et comp\u00e9tences.<\/li>\n<li><strong>Flexibilit\u00e9 :<\/strong> l\u2019\u00e9quipe peut avoir des difficult\u00e9s \u00e0 r\u00e9agir rapidement \u00e0 l\u2019\u00e9volution des besoins ou aux pics d\u2019activit\u00e9.<\/li>\n<\/ul>\n<h4><strong><span style=\"color: #de3831;\">Convient aux :<\/span><\/strong><\/h4>\n<ul>\n<li>Les grandes entreprises dont les besoins \u00e9voluent constamment et qui m\u00e8nent de nombreux projets li\u00e9s au Web.<\/li>\n<li>Les entreprises \u00e9voluant dans des secteurs fortement r\u00e9glement\u00e9s, tels que la sant\u00e9 et la finance.<\/li>\n<li>Les entreprises disposant de plateformes web \u00e9tendues.<\/li>\n<\/ul>\n<h3><strong><span style=\"color: #de3831;\">II. Faire cr\u00e9er un site web par un freelance<\/span><\/strong><\/h3>\n<p>Les freelances sont des professionnels ind\u00e9pendants dot\u00e9s de comp\u00e9tences et d\u2019une expertise sp\u00e9cifiques en conception et d\u00e9veloppement web. Voici quelques caract\u00e9ristiques ainsi que les avantages et les inconv\u00e9nients du recours \u00e0 un freelance.<\/p>\n<h4><strong><span style=\"color: #de3831;\">Caract\u00e9ristiques d&#8217;un freelance :<\/span><\/strong><\/h4>\n<ul>\n<li><strong>Sp\u00e9cialisation :<\/strong> les travailleurs ind\u00e9pendants poss\u00e8dent souvent une expertise sp\u00e9cifique dans certains domaines de la conception de sites web.<\/li>\n<li><strong>\u00c9conomies :<\/strong> les ind\u00e9pendants travaillent souvent \u00e0 l&#8217;heure ou au projet, ce qui peut permettre de r\u00e9aliser des \u00e9conomies.<\/li>\n<li><strong>Communication directe :<\/strong> vous \u00eates en contact direct avec la personne qui cr\u00e9e votre site web.<\/li>\n<li><strong>Diversit\u00e9 d\u2019exp\u00e9rience :<\/strong> ils disposent souvent d\u2019une vaste exp\u00e9rience acquise en travaillant avec diff\u00e9rents clients et sur divers projets.<\/li>\n<\/ul>\n<h4><strong><span style=\"color: #de3831;\">Avantages d&#8217;un freelance :<\/span><\/strong><\/h4>\n<ul>\n<li><strong>Une expertise sp\u00e9cifique :<\/strong> profitez de leurs connaissances approfondies et de leur exp\u00e9rience.<\/li>\n<li><strong>Flexibilit\u00e9 :<\/strong> ils peuvent s&#8217;adapter \u00e0 vos d\u00e9lais et \u00e0 vos besoins.<\/li>\n<li><strong>\u00c9conomies :<\/strong> ne payez que pour le temps consacr\u00e9 \u00e0 votre projet.<\/li>\n<\/ul>\n<h4><strong><span style=\"color: #de3831;\">Inconv\u00e9nients d&#8217;un travailleur ind\u00e9pendant :<\/span><\/strong><\/h4>\n<ul>\n<li><strong>Disponibilit\u00e9 limit\u00e9e :<\/strong> ils travaillent souvent sur plusieurs projets \u00e0 la fois.<\/li>\n<li><strong>D\u00e9pendance vis-\u00e0-vis des capacit\u00e9s individuelles :<\/strong> la r\u00e9ussite d\u00e9pend fortement des comp\u00e9tences et de la fiabilit\u00e9 du travailleur ind\u00e9pendant.<\/li>\n<li><strong>\u00c9volutivit\u00e9 limit\u00e9e :<\/strong> ils ne disposent pas toujours de la capacit\u00e9 n\u00e9cessaire pour les projets de grande envergure.<\/li>\n<li><strong>Gamme de services potentiellement moins \u00e9tendue :<\/strong> les ind\u00e9pendants ne proposent pas n\u00e9cessairement une gamme compl\u00e8te de services comme une agence.<\/li>\n<\/ul>\n<h4><strong><span style=\"color: #de3831;\">Convient aux :<\/span><\/strong><\/h4>\n<ul>\n<li>Les entreprises ayant des projets de petite envergure et de courte dur\u00e9e.<\/li>\n<li>Les entreprises qui ont besoin de comp\u00e9tences sp\u00e9cialis\u00e9es pour des t\u00e2ches sp\u00e9cifiques.<\/li>\n<li>Les entreprises qui accordent de l&#8217;importance \u00e0 la flexibilit\u00e9 et \u00e0 la r\u00e9duction des co\u00fbts.<\/li>\n<\/ul>\n<h3><strong><span style=\"color: #de3831;\">III. Faire cr\u00e9er un site web par une agence de marketing<\/span><\/strong><\/h3>\n<p>Les agences de conception web proposent souvent un service complet, allant de la conception et du d\u00e9veloppement \u00e0 la maintenance et au marketing. Voici quelques caract\u00e9ristiques ainsi que les avantages et les inconv\u00e9nients du recours \u00e0 une agence.<\/p>\n<h4><strong><span style=\"color: #de3831;\">Caract\u00e9ristiques d&#8217;une agence de marketing :<\/span><\/strong><\/h4>\n<ul>\n<li><strong>Une offre compl\u00e8te :<\/strong> les agences proposent souvent un large \u00e9ventail de services, notamment la conception, le d\u00e9veloppement, le r\u00e9f\u00e9rencement naturel (SEO) et le marketing.<\/li>\n<li><strong>Une \u00e9quipe d\u2019experts :<\/strong> les agences disposent d\u2019\u00e9quipes de sp\u00e9cialistes dot\u00e9s de comp\u00e9tences et d\u2019une expertise vari\u00e9es.<\/li>\n<li><strong>Gestion de projet :<\/strong> elles assurent une gestion de projet structur\u00e9e et proposent des calendriers clairs.<\/li>\n<li><strong>Assistance et maintenance :<\/strong> les agences proposent g\u00e9n\u00e9ralement une assistance et une maintenance compl\u00e8tes apr\u00e8s le lancement du site web.<\/li>\n<\/ul>\n<h4><strong><span style=\"color: #de3831;\">Avantages de la collaboration avec une agence de marketing :<\/span><\/strong><\/h4>\n<ul>\n<li><strong>Service complet :<\/strong> des solutions tout-en-un pour tous vos besoins en mati\u00e8re de web.<\/li>\n<li><strong>Une \u00e9quipe d&#8217;experts :<\/strong> b\u00e9n\u00e9ficiez de l&#8217;expertise combin\u00e9e d&#8217;une \u00e9quipe de sp\u00e9cialistes.<\/li>\n<li><strong>Gestion de projet :<\/strong> une approche structur\u00e9e et des d\u00e9lais clairs.<\/li>\n<li><strong>Assistance et maintenance :<\/strong> une assistance et une maintenance continues.<\/li>\n<\/ul>\n<h4><strong><span style=\"color: #de3831;\">Inconv\u00e9nients de la collaboration avec une agence de marketing :<\/span><\/strong><\/h4>\n<ul>\n<li><strong>Co\u00fbts plus \u00e9lev\u00e9s :<\/strong> les agences peuvent s\u2019av\u00e9rer plus co\u00fbteuses que les ind\u00e9pendants.<\/li>\n<li><strong>Moins de flexibilit\u00e9 :<\/strong> les agences peuvent offrir moins de flexibilit\u00e9 dans leurs plannings de travail.<\/li>\n<\/ul>\n<h4><strong><span style=\"color: #de3831;\">Convient aux :<\/span><\/strong><\/h4>\n<ul>\n<li>Aux entreprises qui ont besoin d\u2019un service complet pour leurs projets web.<\/li>\n<li>Les entreprises qui ont besoin d\u2019une approche structur\u00e9e et d\u2019une gestion de projet.<\/li>\n<li>Les entreprises qui ont besoin d&#8217;un accompagnement et d&#8217;une maintenance \u00e0 long terme.<\/li>\n<\/ul>\n<h3><strong><span style=\"color: #de3831;\">Conclusion<\/span><\/strong><\/h3>\n<p>Lorsque vous devez choisir entre une \u00e9quipe de conception en interne, un ind\u00e9pendant ou une agence pour la cr\u00e9ation d\u2019un site web, il est important de prendre en compte les besoins, les budgets et les objectifs sp\u00e9cifiques de votre entreprise. Chacune de ces options pr\u00e9sente des avantages et des inconv\u00e9nients propres qui doivent \u00eatre soigneusement pes\u00e9s afin de faire le meilleur choix.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3><b>Vous avez besoin d&#8217;une agence de marketing ? N&#8217;h\u00e9sitez pas \u00e0 <span style=\"color: #de3831;\"><a style=\"color: #de3831;\" href=\"https:\/\/are-agency.be\/fr\/contact\/\">contactez-nous<\/a><\/span> avec nous.<\/b><\/h3>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":21058,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[92,97],"tags":[],"class_list":["post-21057","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing-pour-pme","category-sites-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Site web : en interne, freelance ou agence ? - Are Agency<\/title>\n<meta name=\"description\" content=\"Cr\u00e9er un site web en interne, avec un freelance ou via une agence ? 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