{"id":21033,"date":"2024-06-07T14:19:12","date_gmt":"2024-06-07T14:19:12","guid":{"rendered":"https:\/\/are-agency.be\/ce-quil-ne-faut-pas-faire-en-matiere-de-publicite\/"},"modified":"2026-11-03T13:34:06","modified_gmt":"2026-11-03T13:34:06","slug":"ce-quil-ne-faut-pas-faire-en-matiere-de-publicite","status":"publish","type":"post","link":"https:\/\/are-agency.be\/fr\/ce-quil-ne-faut-pas-faire-en-matiere-de-publicite\/","title":{"rendered":"Ce qu’il ne faut pas faire en mati\u00e8re de publicit\u00e9"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”17182″ image_size=”regular_small” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]21 mars 2024 – <\/b>Nous constatons souvent que des entreprises se lancent dans la publicit\u00e9 sans y avoir m\u00fbrement r\u00e9fl\u00e9chi, sans avoir d\u2019abord d\u00e9termin\u00e9 quel est leur public cible ni quel message elles souhaitent lui transmettre. Cela peut constituer une grave erreur, car quel r\u00e9sultat vos campagnes vous permettront-elles finalement d\u2019obtenir ? Exactement, aucun !<\/strong><\/p>\n

C\u2019est pourquoi nous souhaitons vous pr\u00e9senter cinq choses \u00e0 \u00e9viter lorsque vous souhaitez vous lancer dans la publicit\u00e9.<\/strong> \ud83d\ude80<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text text_direction=”default”]\n

#1 : Stimuler rapidement les ventes<\/span><\/strong><\/h3>\n

Tout comme on ne parle pas tout de suite de mariage lors d’un premier rendez-vous, ce n’est pas non plus une bonne id\u00e9e de faire imm\u00e9diatement la promotion de vos produits ou services dans vos publicit\u00e9s. <\/span><\/p>\n

Comparez vos publicit\u00e9s \u00e0 cette premi\u00e8re rencontre : il s’agit d’\u00e9tablir un lien en apportant de la valeur ajout\u00e9e. Si votre public cible est pr\u00eat, il manifestera naturellement de l’int\u00e9r\u00eat pour votre offre. La premi\u00e8re \u00e9tape consiste donc \u00e0 inspirer votre public cible.<\/span><\/p>\n

#2 : Toucher tout le monde<\/span><\/strong><\/h3>\n

Le marketing repose sur la reconnaissance. Votre public cible doit pouvoir s’identifier \u00e0 la situation que vous pr\u00e9sentez. Un message g\u00e9n\u00e9rique ne touche vraiment personne. C’est pourquoi il est essentiel de segmenter votre public cible et de vous concentrer sur des situations reconnaissables pour chaque segment.<\/span><\/p>\n

Nous avons appliqu\u00e9 cette approche pour notre client, Bond zonder Naam. Les jeunes se sont par exemple reconnus dans une situation o\u00f9 leur m\u00e8re repassait encore leurs v\u00eatements, tandis que les grands-parents comprenaient parfaitement la situation dans laquelle ils demandent de l’aide en mati\u00e8re de technologie. Le r\u00e9sultat ? Un engagement nettement accru et davantage de demandes.<\/span><\/p>\n

#3 : N’utilisez jamais votre page d’accueil comme base pour vos publicit\u00e9s<\/span><\/strong><\/h3>\n

N’utilisez jamais votre page d’accueil comme destination pour vos publicit\u00e9s. N’oubliez pas que votre public cible consulte vos publicit\u00e9s dans un cadre confortable, par exemple depuis son canap\u00e9 ou pendant sa pause d\u00e9jeuner. S’ils atterrissent sur votre page d’accueil apr\u00e8s avoir cliqu\u00e9 sur votre publicit\u00e9, ils devront faire des efforts pour trouver des informations. Et ils ne souhaitent pas faire ces efforts. Il est donc judicieux de cr\u00e9er des pages de destination sp\u00e9cifiques qui correspondent parfaitement \u00e0 vos publicit\u00e9s.<\/span><\/p>\n

#4 : Se focaliser aveugl\u00e9ment sur les plateformes \u00e0 la mode<\/span><\/strong><\/h3>\n

M\u00eame s\u2019il peut \u00eatre tentant de toujours rechercher les derni\u00e8res plateformes de r\u00e9seaux sociaux ou les nouveaux canaux publicitaires, ce n\u2019est pas toujours la meilleure strat\u00e9gie. Il est important de comprendre o\u00f9 se trouve votre public cible et quelles sont les plateformes les plus efficaces pour votre secteur d\u2019activit\u00e9 ou votre produit sp\u00e9cifique. Investir aveugl\u00e9ment dans chaque nouvelle plateforme peut entra\u00eener un gaspillage de ressources et de temps.<\/span><\/p>\n

#5 : Lorsque vous faites de la publicit\u00e9, vous avez souvent tendance \u00e0 vouloir en dire trop dans une seule annonce<\/span><\/strong><\/h3>\n

Une erreur courante consiste \u00e0 essayer de caser trop d’informations dans une seule publicit\u00e9. Cela peut \u00eatre d\u00e9routant et entra\u00eener un manque de clart\u00e9. Il est important de veiller \u00e0 ce que votre message reste simple et clair, avec un appel \u00e0 l’action pr\u00e9cis qui incite le spectateur \u00e0 passer \u00e0 l’action.<\/span><\/p>\n

En respectant ces consignes, vous \u00e9viterez les principales erreurs lorsque vous lancerez une campagne publicitaire.<\/span><\/p>\n


Vous avez besoin d’aide pour votre campagne publicitaire ? N’h\u00e9sitez pas \u00e0 contactez-nous<\/a><\/span> avec nous.<\/b>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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