{"id":20927,"date":"2023-02-03T11:21:45","date_gmt":"2023-02-03T11:21:45","guid":{"rendered":"https:\/\/are-agency.be\/sinitier-au-marketing-video\/"},"modified":"2026-11-03T13:31:58","modified_gmt":"2026-11-03T13:31:58","slug":"sinitier-au-marketing-video","status":"publish","type":"post","link":"https:\/\/are-agency.be\/fr\/sinitier-au-marketing-video\/","title":{"rendered":"S&#8217;initier au marketing vid\u00e9o"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;14617&#8243; image_size=&#8221;regular_small&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;center&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]<b>3 F\u00c9VRIER 2023 &#8211; <\/b><strong>Si vous cherchez un moyen d&#8217;am\u00e9liorer la fid\u00e9lisation de votre client\u00e8le et vos ventes, le marketing vid\u00e9o est peut-\u00eatre la solution. Mais comment choisir le type de vid\u00e9o que vous souhaitez produire, et comment l&#8217;adapter \u00e0 votre entreprise ? Nous vous apportons toutes les r\u00e9ponses dans cet article de blog afin que vous puissiez vous lancer dans le marketing vid\u00e9o !<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h3><b>Se lancer dans le marketing vid\u00e9o en 5 \u00e9tapes<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00e9finissez vos objectifs vid\u00e9o<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choisissez votre type de vid\u00e9o exclusif<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00e9finissez votre budget et \u00e9tablissez un plan de production<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c9laborez une strat\u00e9gie de contenu vid\u00e9o<\/span><\/li>\n<\/ul>\n<h3><b>D\u00e9finissez vos objectifs vid\u00e9o.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Avant de commencer, vous devez d\u00e9finir vos objectifs vid\u00e9o. Que souhaitez-vous atteindre avec votre campagne marketing ? Souhaitez-vous gagner davantage d&#8217;abonn\u00e9s ou vendre davantage de produits ?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00e9finissez le probl\u00e8me avant de vous atteler \u00e0 la recherche d&#8217;une solution.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ne vous pr\u00e9occupez pas des objectifs des autres. Soyez ambitieux, mais restez r\u00e9aliste.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Il est important que vos objectifs soient mesurables et r\u00e9alisables dans un d\u00e9lai raisonnable (3 \u00e0 6 mois).  <\/span><\/p>\n<h3><b>Choisissez votre type de vid\u00e9o exclusif<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Maintenant que vous connaissez les principes de base du marketing vid\u00e9o, il est temps de choisir votre type de vid\u00e9o exclusif. Il existe de nombreux types de contenus pouvant \u00eatre utilis\u00e9s pour promouvoir votre marque et renforcer l&#8217;engagement de vos clients. Vous devrez en choisir un en fonction des besoins de votre public, mais voici quelques exemples :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Entretiens avec des experts du secteur ou des leaders d&#8217;opinion<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Images des coulisses d\u2019\u00e9v\u00e9nements auxquels vous avez particip\u00e9 (par exemple, des salons professionnels)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tutoriels expliquant comment les clients peuvent utiliser les produits dans leur vie professionnelle ou personnelle<\/span><\/li>\n<\/ul>\n<h3><b>D\u00e9terminez votre budget et \u00e9tablissez un plan de production<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Si vous envisagez de r\u00e9aliser une vid\u00e9o pour votre entreprise, la premi\u00e8re \u00e9tape consiste \u00e0 d\u00e9terminer combien cela va co\u00fbter. Le co\u00fbt d&#8217;une production vid\u00e9o peut varier consid\u00e9rablement en fonction de la dur\u00e9e et de la complexit\u00e9 du projet. Il est donc important de vous renseigner sur les tarifs pratiqu\u00e9s par d&#8217;autres entreprises avant de fixer votre budget.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u00e8s que vous savez combien d&#8217;argent vous souhaitez consacrer \u00e0 la r\u00e9alisation de votre ou vos vid\u00e9os, dressez une liste de tout ce qui doit \u00eatre fait pendant la production. Cela vous aidera \u00e0 limiter les co\u00fbts en vous assurant que rien ne soit n\u00e9glig\u00e9 ou oubli\u00e9 pendant la pr\u00e9production ! En plus de r\u00e9pertorier toutes les t\u00e2ches li\u00e9es \u00e0 la r\u00e9alisation de votre ou vos vid\u00e9os, veillez \u00e0 anticiper les \u00e9ventuels probl\u00e8mes ou impr\u00e9vus pouvant survenir pendant le tournage (par exemple, les intemp\u00e9ries). Si quelque chose tourne mal par la suite (et il y a toujours des impr\u00e9vus !), nous aurons au moins une id\u00e9e de ce qui s\u2019est pass\u00e9, ce qui nous permettra peut-\u00eatre d\u2019\u00e9viter les m\u00eames erreurs la prochaine fois. \u00bb<\/span><\/p>\n<h3><b>\u00c9laborez une strat\u00e9gie de contenu vid\u00e9o<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c9laborez une strat\u00e9gie en mati\u00e8re de contenu vid\u00e9o<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Avant de vous lancer dans la cr\u00e9ation de vid\u00e9os, il est important de d\u00e9finir le probl\u00e8me et de fixer des objectifs pour vos actions de marketing vid\u00e9o. Ou peut-\u00eatre disposez-vous d&#8217;un article sur votre site web qui g\u00e9n\u00e8re beaucoup de trafic, mais qui ne se traduit pas par un bon taux de conversion en prospects (ou en ventes). La premi\u00e8re \u00e9tape consiste \u00e0 d\u00e9terminer quel type de contenu permettra de r\u00e9soudre ces probl\u00e8mes, afin que vous puissiez \u00e9laborer un plan pour le cr\u00e9er \u00e0 l&#8217;avenir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le marketing vid\u00e9o est un outil puissant pour les entreprises qui souhaitent se d\u00e9velopper. Il permet de toucher un large public, d&#8217;entrer en contact avec lui et d&#8217;augmenter les ventes. C\u2019est \u00e9galement l\u2019un des moyens les plus efficaces de gagner la confiance des consommateurs, ce qui peut s\u2019av\u00e9rer crucial \u00e0 une \u00e9poque o\u00f9 la m\u00e9fiance envers les marques est de mise.  <\/span><\/p>\n<p><strong>Faites r\u00e9aliser votre vid\u00e9o d\u00e8s maintenant chez Are Agency.  <\/strong><\/p>\n<p><strong>Avez-vous encore des questions ? Ou pr\u00e9f\u00e9rez-vous confier cette t\u00e2che \u00e0 quelqu&#8217;un d&#8217;autre ? Dans ce cas, <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/are-agency.be\/fr\/contact\/\">ici<\/a><\/span> .<\/strong>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":20928,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[90,92,95],"tags":[],"class_list":["post-20927","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing-de-contenu","category-marketing-pour-pme","category-marketing-reseaux-sociaux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>S&#039;initier au marketing vid\u00e9o - Are Agency<\/title>\n<meta name=\"description\" content=\"Se lancer dans le marketing vid\u00e9o. 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