{"id":20729,"date":"2019-05-15T09:37:03","date_gmt":"2019-05-15T09:37:03","guid":{"rendered":"https:\/\/are-agency.be\/le-bouche-a-oreille\/"},"modified":"2026-11-03T13:27:57","modified_gmt":"2026-11-03T13:27:57","slug":"le-bouche-a-oreille","status":"publish","type":"post","link":"https:\/\/are-agency.be\/fr\/le-bouche-a-oreille\/","title":{"rendered":"Le bouche-\u00e0-oreille"},"content":{"rendered":"<h2>Le bouche-\u00e0-oreille : bien plus que de simples discussions.<\/h2>\n<p>&nbsp;<\/p>\n<h2>Qu&#8217;est-ce que le marketing WOM ?<\/h2>\n<p>On parle de marketing \u00ab Word-of-Mouth \u00bb (WOM, litt\u00e9ralement \u00ab bouche-\u00e0-oreille \u00bb) lorsqu&#8217;un consommateur est tellement enthousiaste \u00e0 propos de votre produit ou service qu&#8217;il en parle spontan\u00e9ment dans ses conversations quotidiennes. En r\u00e9sum\u00e9 : il s\u2019agit d\u2019une publicit\u00e9 gratuite qui r\u00e9sulte d\u2019une exp\u00e9rience utilisateur positive. Souvent, un \u00e9v\u00e9nement d\u00e9passant les attentes du consommateur est \u00e0 l\u2019origine de cet enthousiasme. . Le WOM est souvent encourag\u00e9 par diverses actions publicitaires mises en place par les entreprises et qui mettent fortement l\u2019accent sur l\u2019interaction.<\/p>\n<p>En tant qu&#8217;entreprise, vous pouvez encourager vos clients de diff\u00e9rentes mani\u00e8res. Donnez-leur une raison d&#8217;en parler, d\u00e9passez leurs attentes ou offrez-leur des informations exclusives. Misez surtout sur le service client. Un service client exemplaire est tr\u00e8s pr\u00e9cieux : il peut faire ou d\u00e9faire votre entreprise.<\/p>\n<h2>L&#8217;efficacit\u00e9 du bouche-\u00e0-oreille<\/h2>\n<p>Les consommateurs se sentent davantage attach\u00e9s \u00e0 une marque lorsqu&#8217;ils ont le sentiment d&#8217;\u00eatre r\u00e9ellement \u00e9cout\u00e9s par l&#8217;entreprise. C&#8217;est pourquoi de nombreuses entreprises font appel \u00e0 des repr\u00e9sentants qui discutent personnellement de leurs produits et services avec les consommateurs. Ce type d\u2019interaction, tout comme les \u00e9v\u00e9nements promotionnels, peut favoriser les discussions autour du produit d\u2019une entreprise.<\/p>\n<p>Les meilleures strat\u00e9gies en mati\u00e8re de bouche-\u00e0-oreille sont les suivantes :<\/p>\n<ul>\n<li><strong>Valeur pratique<\/strong>: les gens aiment partager des informations utiles pour s&#8217;entraider. Cette valeur est \u00e9troitement li\u00e9e \u00e0 l&#8217;image sociale.<\/li>\n<li><strong>L\u2019image sociale<\/strong>: lorsqu\u2019un produit ou un service am\u00e9liore l\u2019apparence d\u2019une personne ou lui permet de se sentir mieux, celle-ci est plus encline \u00e0 le partager.<\/li>\n<li><strong>\u00c9motions :<\/strong> \u00ab Partager, c\u2019est aimer \u00bb. Plus le message est charg\u00e9 d\u2019\u00e9motion, plus nous sommes enclins \u00e0 le partager.<\/li>\n<\/ul>\n<p>Attention : la malhonn\u00eatet\u00e9 n\u2019est pas une excuse. Andy Sernovitz, expert en marketing sp\u00e9cialis\u00e9 dans le bouche-\u00e0-oreille (WOM), a \u00e9labor\u00e9 une sorte de code \u00e9thique pour \u00e9viter les probl\u00e8mes :<\/p>\n<ul>\n<li>Faites toujours part de votre relation.<\/li>\n<li>Ne dites que ce en quoi vous croyez.<\/li>\n<li>Ne mentez jamais sur votre identit\u00e9.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Le bouche-\u00e0-oreille : bien plus que de simples discussions. &nbsp; Qu&#8217;est-ce que le marketing WOM ? On parle de marketing \u00ab Word-of-Mouth \u00bb (WOM, litt\u00e9ralement \u00ab bouche-\u00e0-oreille \u00bb) lorsqu&#8217;un consommateur&#8230;<\/p>\n","protected":false},"author":1,"featured_media":20730,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-20729","post","type-post","status-publish","format-standard","has-post-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing du bouche-\u00e0-oreille (WOM) - Are Agency<\/title>\n<meta name=\"description\" content=\"Le marketing du bouche-\u00e0-oreille (WOM), c&#039;est quand un client enthousiaste parle spontan\u00e9ment de votre produit. D\u00e9couvrez comment en tirer parti.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/are-agency.be\/fr\/le-bouche-a-oreille\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing du bouche-\u00e0-oreille (WOM) - Are Agency\" \/>\n<meta property=\"og:description\" content=\"Le marketing du bouche-\u00e0-oreille (WOM), c&#039;est quand un client enthousiaste parle spontan\u00e9ment de votre produit. D\u00e9couvrez comment en tirer parti.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/are-agency.be\/fr\/le-bouche-a-oreille\/\" \/>\n<meta property=\"og:site_name\" content=\"Are Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/areagency\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-15T09:37:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-03T13:27:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/are-agency.be\/wp-content\/uploads\/2019\/05\/31.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"664\" \/>\n\t<meta property=\"og:image:height\" content=\"446\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"areagency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"areagency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/are-agency.be\\\/fr\\\/le-bouche-a-oreille\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/are-agency.be\\\/fr\\\/le-bouche-a-oreille\\\/\"},\"author\":{\"name\":\"areagency\",\"@id\":\"https:\\\/\\\/are-agency.be\\\/fr\\\/#\\\/schema\\\/person\\\/914626bea4738da7aa2a3e394094155a\"},\"headline\":\"Le bouche-\u00e0-oreille\",\"datePublished\":\"2019-05-15T09:37:03+00:00\",\"dateModified\":\"2026-11-03T13:27:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/are-agency.be\\\/fr\\\/le-bouche-a-oreille\\\/\"},\"wordCount\":366,\"publisher\":{\"@id\":\"https:\\\/\\\/are-agency.be\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/are-agency.be\\\/fr\\\/le-bouche-a-oreille\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/are-agency.be\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/31.jpg\",\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/are-agency.be\\\/fr\\\/le-bouche-a-oreille\\\/\",\"url\":\"https:\\\/\\\/are-agency.be\\\/fr\\\/le-bouche-a-oreille\\\/\",\"name\":\"Marketing du bouche-\u00e0-oreille (WOM) - Are Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/are-agency.be\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/are-agency.be\\\/fr\\\/le-bouche-a-oreille\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/are-agency.be\\\/fr\\\/le-bouche-a-oreille\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/are-agency.be\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/31.jpg\",\"datePublished\":\"2019-05-15T09:37:03+00:00\",\"dateModified\":\"2026-11-03T13:27:57+00:00\",\"description\":\"Le marketing du bouche-\u00e0-oreille (WOM), c'est quand un client enthousiaste parle spontan\u00e9ment de votre produit. D\u00e9couvrez comment en tirer parti.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/are-agency.be\\\/fr\\\/le-bouche-a-oreille\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/are-agency.be\\\/fr\\\/le-bouche-a-oreille\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/are-agency.be\\\/fr\\\/le-bouche-a-oreille\\\/#primaryimage\",\"url\":\"https:\\\/\\\/are-agency.be\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/31.jpg\",\"contentUrl\":\"https:\\\/\\\/are-agency.be\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/31.jpg\",\"width\":664,\"height\":446},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/are-agency.be\\\/fr\\\/le-bouche-a-oreille\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/are-agency.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Le bouche-\u00e0-oreille\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/are-agency.be\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/are-agency.be\\\/fr\\\/\",\"name\":\"Are Agency\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/are-agency.be\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/are-agency.be\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":[\"Organization\",\"ProfessionalService\"],\"@id\":\"https:\\\/\\\/are-agency.be\\\/fr\\\/#organization\",\"name\":\"Are Agency\",\"url\":\"https:\\\/\\\/are-agency.be\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/are-agency.be\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/are-agency.be\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Logo_Are.png\",\"contentUrl\":\"https:\\\/\\\/are-agency.be\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Logo_Are.png\",\"width\":300,\"height\":133,\"caption\":\"Are Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/are-agency.be\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/areagency\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/are-agency\",\"https:\\\/\\\/www.instagram.com\\\/areagency\",\"https:\\\/\\\/www.tiktok.com\\\/@are.agency\"],\"email\":\"info@are-agency.be\",\"telephone\":\"+3233760602\",\"vatID\":\"BE0699758196\",\"address\":[{\"@type\":\"PostalAddress\",\"streetAddress\":\"Provinciale Steenweg 39\",\"postalCode\":\"2627\",\"addressLocality\":\"Schelle\",\"addressCountry\":\"BE\"},{\"@type\":\"PostalAddress\",\"streetAddress\":\"Koning Boudewijnlaan 20A\",\"postalCode\":\"3500\",\"addressLocality\":\"Hasselt\",\"addressCountry\":\"BE\"}],\"areaServed\":\"BE\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/are-agency.be\\\/fr\\\/#\\\/schema\\\/person\\\/914626bea4738da7aa2a3e394094155a\",\"name\":\"areagency\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/661665dae7e7f562d06c1dddf0eaa3d4c282145e80252726a8de17e2179f9ea8?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/661665dae7e7f562d06c1dddf0eaa3d4c282145e80252726a8de17e2179f9ea8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/661665dae7e7f562d06c1dddf0eaa3d4c282145e80252726a8de17e2179f9ea8?s=96&d=mm&r=g\",\"caption\":\"areagency\"},\"sameAs\":[\"https:\\\/\\\/are-agency.be\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing du bouche-\u00e0-oreille (WOM) - Are Agency","description":"Le marketing du bouche-\u00e0-oreille (WOM), c'est quand un client enthousiaste parle spontan\u00e9ment de votre produit. D\u00e9couvrez comment en tirer parti.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/are-agency.be\/fr\/le-bouche-a-oreille\/","og_locale":"fr_FR","og_type":"article","og_title":"Marketing du bouche-\u00e0-oreille (WOM) - Are Agency","og_description":"Le marketing du bouche-\u00e0-oreille (WOM), c'est quand un client enthousiaste parle spontan\u00e9ment de votre produit. D\u00e9couvrez comment en tirer parti.","og_url":"https:\/\/are-agency.be\/fr\/le-bouche-a-oreille\/","og_site_name":"Are Agency","article_publisher":"https:\/\/www.facebook.com\/areagency","article_published_time":"2019-05-15T09:37:03+00:00","article_modified_time":"2026-11-03T13:27:57+00:00","og_image":[{"width":664,"height":446,"url":"https:\/\/are-agency.be\/wp-content\/uploads\/2019\/05\/31.jpg","type":"image\/jpeg"}],"author":"areagency","twitter_card":"summary_large_image","twitter_misc":{"Written by":"areagency","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/are-agency.be\/fr\/le-bouche-a-oreille\/#article","isPartOf":{"@id":"https:\/\/are-agency.be\/fr\/le-bouche-a-oreille\/"},"author":{"name":"areagency","@id":"https:\/\/are-agency.be\/fr\/#\/schema\/person\/914626bea4738da7aa2a3e394094155a"},"headline":"Le bouche-\u00e0-oreille","datePublished":"2019-05-15T09:37:03+00:00","dateModified":"2026-11-03T13:27:57+00:00","mainEntityOfPage":{"@id":"https:\/\/are-agency.be\/fr\/le-bouche-a-oreille\/"},"wordCount":366,"publisher":{"@id":"https:\/\/are-agency.be\/fr\/#organization"},"image":{"@id":"https:\/\/are-agency.be\/fr\/le-bouche-a-oreille\/#primaryimage"},"thumbnailUrl":"https:\/\/are-agency.be\/wp-content\/uploads\/2019\/05\/31.jpg","inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/are-agency.be\/fr\/le-bouche-a-oreille\/","url":"https:\/\/are-agency.be\/fr\/le-bouche-a-oreille\/","name":"Marketing du bouche-\u00e0-oreille (WOM) - Are Agency","isPartOf":{"@id":"https:\/\/are-agency.be\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/are-agency.be\/fr\/le-bouche-a-oreille\/#primaryimage"},"image":{"@id":"https:\/\/are-agency.be\/fr\/le-bouche-a-oreille\/#primaryimage"},"thumbnailUrl":"https:\/\/are-agency.be\/wp-content\/uploads\/2019\/05\/31.jpg","datePublished":"2019-05-15T09:37:03+00:00","dateModified":"2026-11-03T13:27:57+00:00","description":"Le marketing du bouche-\u00e0-oreille (WOM), c'est quand un client enthousiaste parle spontan\u00e9ment de votre produit. D\u00e9couvrez comment en tirer parti.","breadcrumb":{"@id":"https:\/\/are-agency.be\/fr\/le-bouche-a-oreille\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/are-agency.be\/fr\/le-bouche-a-oreille\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/are-agency.be\/fr\/le-bouche-a-oreille\/#primaryimage","url":"https:\/\/are-agency.be\/wp-content\/uploads\/2019\/05\/31.jpg","contentUrl":"https:\/\/are-agency.be\/wp-content\/uploads\/2019\/05\/31.jpg","width":664,"height":446},{"@type":"BreadcrumbList","@id":"https:\/\/are-agency.be\/fr\/le-bouche-a-oreille\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/are-agency.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Le bouche-\u00e0-oreille"}]},{"@type":"WebSite","@id":"https:\/\/are-agency.be\/fr\/#website","url":"https:\/\/are-agency.be\/fr\/","name":"Are Agency","description":"","publisher":{"@id":"https:\/\/are-agency.be\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/are-agency.be\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":["Organization","ProfessionalService"],"@id":"https:\/\/are-agency.be\/fr\/#organization","name":"Are Agency","url":"https:\/\/are-agency.be\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/are-agency.be\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/are-agency.be\/wp-content\/uploads\/2024\/12\/Logo_Are.png","contentUrl":"https:\/\/are-agency.be\/wp-content\/uploads\/2024\/12\/Logo_Are.png","width":300,"height":133,"caption":"Are Agency"},"image":{"@id":"https:\/\/are-agency.be\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/areagency","https:\/\/www.linkedin.com\/company\/are-agency","https:\/\/www.instagram.com\/areagency","https:\/\/www.tiktok.com\/@are.agency"],"email":"info@are-agency.be","telephone":"+3233760602","vatID":"BE0699758196","address":[{"@type":"PostalAddress","streetAddress":"Provinciale Steenweg 39","postalCode":"2627","addressLocality":"Schelle","addressCountry":"BE"},{"@type":"PostalAddress","streetAddress":"Koning Boudewijnlaan 20A","postalCode":"3500","addressLocality":"Hasselt","addressCountry":"BE"}],"areaServed":"BE"},{"@type":"Person","@id":"https:\/\/are-agency.be\/fr\/#\/schema\/person\/914626bea4738da7aa2a3e394094155a","name":"areagency","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/661665dae7e7f562d06c1dddf0eaa3d4c282145e80252726a8de17e2179f9ea8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/661665dae7e7f562d06c1dddf0eaa3d4c282145e80252726a8de17e2179f9ea8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/661665dae7e7f562d06c1dddf0eaa3d4c282145e80252726a8de17e2179f9ea8?s=96&d=mm&r=g","caption":"areagency"},"sameAs":["https:\/\/are-agency.be"]}]}},"_links":{"self":[{"href":"https:\/\/are-agency.be\/fr\/wp-json\/wp\/v2\/posts\/20729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/are-agency.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/are-agency.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/are-agency.be\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/are-agency.be\/fr\/wp-json\/wp\/v2\/comments?post=20729"}],"version-history":[{"count":0,"href":"https:\/\/are-agency.be\/fr\/wp-json\/wp\/v2\/posts\/20729\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/are-agency.be\/fr\/wp-json\/wp\/v2\/media\/20730"}],"wp:attachment":[{"href":"https:\/\/are-agency.be\/fr\/wp-json\/wp\/v2\/media?parent=20729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/are-agency.be\/fr\/wp-json\/wp\/v2\/categories?post=20729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/are-agency.be\/fr\/wp-json\/wp\/v2\/tags?post=20729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}