{"id":20686,"date":"2019-05-07T12:47:33","date_gmt":"2019-05-07T12:47:33","guid":{"rendered":"https:\/\/are-agency.be\/comment-assurer-le-suivi-de-vos-clients-pour-offrir-un-service-client-optimal\/"},"modified":"2026-11-03T13:26:57","modified_gmt":"2026-11-03T13:26:57","slug":"comment-assurer-le-suivi-de-vos-clients-pour-offrir-un-service-client-optimal","status":"publish","type":"post","link":"https:\/\/are-agency.be\/fr\/comment-assurer-le-suivi-de-vos-clients-pour-offrir-un-service-client-optimal\/","title":{"rendered":"Comment assurer le suivi de vos clients pour offrir un service client optimal ?"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\n

Enqu\u00eate de satisfaction client<\/h2>\n

En tant qu’entreprise, vous pouvez mettre en \u0153uvre de nombreuses actions pour assurer le suivi de vos clients apr\u00e8s un achat. Le moyen principal et le plus courant est l’e-mail. En envoyant des e-mails \u00e0 vos clients, vous leur permettez de rester inform\u00e9s de l’actualit\u00e9 de votre entreprise. Ils ne vous oublient pas et pourraient \u00eatre \u00e0 nouveau tent\u00e9s d’acheter quelque chose chez vous.<\/p>\n

Vous pouvez \u00e9galement mener une enqu\u00eate de satisfaction client et mesurer le score NPS<\/a>. Cela vous permettra de conna\u00eetre le niveau de satisfaction de vos clients et leur donnera le sentiment que leur satisfaction compte pour vous. Vous pouvez \u00e9ventuellement offrir une r\u00e9compense \u00e0 vos clients, par exemple une remise de 10 %, s’ils r\u00e9pondent \u00e0 l’enqu\u00eate de satisfaction.<\/p>\n

\"Quelle<\/a><\/p>\n

Traitement des r\u00e9clamations<\/h2>\n

Si le client n’est pas satisfait, il peut d\u00e9poser une r\u00e9clamation. En tant qu’entreprise, il est tr\u00e8s important que vous traitiez correctement toutes les r\u00e9clamations. Le client a achet\u00e9 votre produit ; il est donc normal qu’il en soit satisfait et que les produits que vous livrez ne pr\u00e9sentent aucun d\u00e9faut. Il peut toujours arriver \u00e0 n\u2019importe qui qu\u2019un client d\u00e9pose une r\u00e9clamation. Ce n\u2019est jamais agr\u00e9able de traiter des r\u00e9clamations, mais c\u2019est d\u2019une grande importance. Le fait qu\u2019un client ait une r\u00e9clamation ne signifie pas pour autant qu\u2019il ne commandera plus jamais de produits aupr\u00e8s de cette entreprise. \u00c0 condition que sa r\u00e9clamation soit trait\u00e9e correctement.<\/p>\n

Un service client de qualit\u00e9 est donc extr\u00eamement important. Si la r\u00e9clamation n’est pas trait\u00e9e correctement, voire pas du tout, les clients sont m\u00e9contents. Non seulement ils n’ach\u00e8teront plus de produits aupr\u00e8s de l’entreprise, mais ils risquent \u00e9galement de laisser des avis n\u00e9gatifs sur le site de l’entreprise. Cela aura alors un impact n\u00e9gatif sur les nouveaux clients potentiels. Ceux-ci liront ces avis n\u00e9gatifs et seront moins int\u00e9ress\u00e9s par le produit et par votre entreprise.<\/p>\n

\"Quelle<\/p>\n

Fid\u00e9liser les clients existants<\/h2>\n

Il est bien plus difficile de trouver un nouveau client que de fid\u00e9liser un client existant. C\u2019est pourquoi vous devez absolument faire l\u2019effort de fid\u00e9liser vos clients actuels. Souhaitez-leur un bon week-end ; si vous connaissez la date d\u2019anniversaire de vos clients, n\u2019h\u00e9sitez pas \u00e0 leur souhaiter un joyeux anniversaire. Gr\u00e2ce \u00e0 ces petites attentions, le client sait que vous pensez \u00e0 lui. Il vous fera confiance en tant que personne et restera client. No\u00ebl est \u00e9galement une occasion id\u00e9ale de penser \u00e0 vos clients. Vous pouvez offrir un panier de No\u00ebl \u00e0 vos clients (fid\u00e8les). Il n\u2019est pas n\u00e9cessaire que ce soit un cadeau co\u00fbteux. Tant que les clients savent que vous pensez \u00e0 eux, cela suffit.<\/p>\n

Chez Are Agency, le service et la satisfaction client sont notre priorit\u00e9 absolue.
\nC’est pourquoi nous utilisons depuis peu une base de connaissances compl\u00e8te et un syst\u00e8me de tickets.<\/p>\n

Offrir des bonus<\/h2>\n

Une autre fa\u00e7on de fid\u00e9liser vos clients consiste \u00e0 leur offrir des bonus. Vous pouvez par exemple leur proposer une r\u00e9duction ou un petit cadeau lors de leur prochain achat. Vous les \u00ab r\u00e9compensez \u00bb ainsi, en quelque sorte, pour leur fid\u00e9lit\u00e9.<\/p>\n

\"Quelle[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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