{"id":20662,"date":"2019-05-06T13:15:25","date_gmt":"2019-05-06T13:15:25","guid":{"rendered":"https:\/\/are-agency.be\/bloguer\/"},"modified":"2026-11-03T13:26:25","modified_gmt":"2026-11-03T13:26:25","slug":"bloguer","status":"publish","type":"post","link":"https:\/\/are-agency.be\/fr\/bloguer\/","title":{"rendered":"Bloguer"},"content":{"rendered":"

Blog, ou \u00ab blog \u00bb pour les amis.<\/h2>\n

Au d\u00e9part, le blog \u00e9tait un moyen de tenir un journal personnel en ligne. Dans ce blog, on d\u00e9crivait g\u00e9n\u00e9ralement comment cette personne avait v\u00e9cu sa journ\u00e9e.<\/p>\n

Comme pour toute nouvelle innovation sur Internet, les entrepreneurs ont \u00e9galement per\u00e7u le potentiel marketing d’un \u00ab weblog \u00bb. Le terme \u00ab weblog \u00bb a finalement \u00e9t\u00e9 raccourci en \u00ab blog \u00bb. Un blog offre toutefois bien plus que de simples possibilit\u00e9s marketing : vous pouvez l’utiliser pour monter vous-m\u00eame un projet.<\/p>\n

Site web ou blog ?<\/h2>\n

Beaucoup de gens ont encore souvent du mal \u00e0 comprendre la diff\u00e9rence entre un site web et un blog. \u00c9tant donn\u00e9 que de nombreuses entreprises utilisent une combinaison des deux, cela n\u2019a rien d\u2019\u00e9tonnant. Il existe toutefois deux grandes diff\u00e9rences qui permettent de les distinguer clairement :<\/p>\n

    \n
  1. Les blogs sont r\u00e9guli\u00e8rement mis \u00e0 jour.<\/strong> Qu’il s’agisse d’un blog de voyage sur lequel de nouvelles aventures sont publi\u00e9es chaque jour, d’un blog culinaire o\u00f9 de d\u00e9licieuses recettes sont sans cesse partag\u00e9es ou d’une entreprise qui communique ses derni\u00e8res actualit\u00e9s \u00e0 ses abonn\u00e9s\u2026 peu importe. La particularit\u00e9 d\u2019un blog r\u00e9side dans le fait que du nouveau contenu y est ajout\u00e9 quotidiennement ou hebdomadairement. Les sites web partagent certes de temps \u00e0 autre de nouvelles mises \u00e0 jour et informations, mais cela n\u2019arrive pas aussi fr\u00e9quemment. La plupart du temps, les sites web sont tr\u00e8s statiques.<\/li>\n
  2. Les blogs favorisent l’engagement des lecteurs. Les articles de blog <\/strong>sont souvent partag\u00e9s sur les r\u00e9seaux sociaux. Sur Facebook, par exemple, c’est un moyen id\u00e9al d’interagir avec vos abonn\u00e9s ou de susciter un d\u00e9bat. Alors qu’un site web, on ne le partage que pour montrer que l’on en poss\u00e8de un.<\/li>\n<\/ol>\n

    Popularit\u00e9<\/h2>\n

    de l’
    \nIl existe plusieurs raisons pour lesquelles le blogging est devenu si populaire dans le monde du marketing. En voici cinq :<\/p>\n

      \n
    1. R\u00e9f\u00e9rencement naturel (SEO)<\/strong>. Les moteurs de recherche appr\u00e9cient le contenu nouveau, ce qui explique que les blogs obtiennent d’excellents r\u00e9sultats dans les recherches (naturelles).<\/li>\n
    2. Actualit\u00e9. C’est <\/strong>un moyen simple de tenir vos abonn\u00e9s inform\u00e9s de ce sur quoi vous travaillez actuellement, de leur pr\u00e9senter les derni\u00e8res offres ou de leur donner des conseils. Plus votre blog attire de visiteurs, plus ils sont susceptibles d’effectuer un achat.<\/li>\n
    3. Bas\u00e9 sur la confiance.<\/strong> Un blog vous permet de faire bien plus que simplement vous vanter de vos connaissances. Vous offrez \u00e0 vos abonn\u00e9s la possibilit\u00e9 d’interagir avec vous et entre eux. C’est ainsi que vous \u00e9tablissez un lien de confiance.<\/li>\n
    4. Revenus. Qu\u2019ils soient <\/strong>li\u00e9sou <\/strong>non \u00e0 vos produits ou services, les blogs peuvent g\u00e9n\u00e9rer des revenus int\u00e9ressants. Cela peut se faire, par exemple, par le biais de publicit\u00e9s ou du marketing d\u2019affiliation.<\/li>\n
    5. \u00c0 tout moment et en tout lieu.<\/strong> Vous pouvez tout simplement bloguer \u00e0 tout moment et en tout lieu. \u00c0 la maison, au bureau, \u00e0 l\u2019\u00e9tranger, \u2026<\/li>\n<\/ol>\n

      Inconv\u00e9nients du blogging<\/h2>\n

      Le blogging<\/h2>\n

      est populaire car il s’av\u00e8re efficace en tant qu’outil marketing et permet ainsi de g\u00e9n\u00e9rer beaucoup d’argent. Mais le blogging n’est pas toujours un long fleuve tranquille dans ce domaine. Avant de vous lancer dans la cr\u00e9ation d’un blog dans le but de gagner de l’argent, gardez \u00e0 l’esprit les points suivants :<\/p>\n

        \n
      1. Cela prend beaucoup de <\/strong>temps. Tenir un blog <\/strong>demande beaucoup de temps. Si vous souhaitez que votre blog soit optimis\u00e9 pour le r\u00e9f\u00e9rencement naturel (SEO) et suscite suffisamment d’engagement, il doit \u00eatre mis \u00e0 jour r\u00e9guli\u00e8rement. Internet est un cimeti\u00e8re de blogs dont plus personne ne s’occupe.<\/li>\n
      2. Id\u00e9es.<\/strong> Pour continuer \u00e0 produire du contenu, vous avez constamment besoin de nouvelles id\u00e9es. La bonne nouvelle, c\u2019est que vous n\u2019\u00eates pas oblig\u00e9 de vous en charger vous-m\u00eame. Vous pouvez faire appel \u00e0 des r\u00e9dacteurs ou \u00e0 des pigistes qui se chargeront de ce travail \u00e0 votre place. Une autre option consiste \u00e0 vous inspirer du contenu d\u2019autres auteurs ou \u00e0 publier un format alternatif (par exemple, une vid\u00e9o).<\/li>\n
      3. Bien plus que de simples articles. Autrefois <\/strong>, on s’en sortait encore : un simple article g\u00e9n\u00e9rait suffisamment de trafic et de revenus. Aujourd’hui, il faut recourir au marketing par e-mail, aux \u00ab content upgrades \u00bb et \u00e0 un r\u00e9seau social engag\u00e9.<\/li>\n
      4. Uned\u00e9marche \u00e0 long terme. L\u2019une <\/strong>des plus grandes frustrations li\u00e9es au blogging est que cela prend beaucoup de temps au d\u00e9but et que l\u2019on en retire tr\u00e8s peu en retour. C\u2019est quelque chose qu\u2019il faut construire \u00e9tape par \u00e9tape.<\/li>\n<\/ol>\n

         <\/p>\n","protected":false},"excerpt":{"rendered":"

        Blog, ou \u00ab blog \u00bb pour les amis. Au d\u00e9part, le blog \u00e9tait un moyen de tenir un journal personnel en ligne. 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