{"id":20659,"date":"2019-05-14T10:50:12","date_gmt":"2019-05-14T10:50:12","guid":{"rendered":"https:\/\/are-agency.be\/appel-a-laction\/"},"modified":"2026-11-03T13:26:18","modified_gmt":"2026-11-03T13:26:18","slug":"appel-a-laction","status":"publish","type":"post","link":"https:\/\/are-agency.be\/fr\/appel-a-laction\/","title":{"rendered":"Appel \u00e0 l’action"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\n

Un \u00ab call to \u00bb quoi ?<\/h2>\n

Chaque jour, vous tombez forc\u00e9ment sur un \u00ab call to action \u00bb sur Internet, certains \u00e9tant un peu plus r\u00e9fl\u00e9chis que d\u2019autres. Pensez par exemple \u00e0 \u00ab Inscrivez-vous ici \u00e0 notre newsletter \u00bb ou \u00ab Prenez rendez-vous ici \u00bb. Internet en regorge. Mais qu’est-ce que c’est exactement et comment r\u00e9diger un bon appel \u00e0 l’action ? Vous le d\u00e9couvrirez ici.<\/p>\n

Qu’est-ce qu’un \u00ab Call To Action<\/h2>\n

\u00bb <\/p>\n

?<\/h2>\n

Un<\/h2>\n

\u00ab <\/p>\n

call to action<\/h2>\n

\u00bb, \u00e9galement appel\u00e9 CTA, est un terme que l’on peut prendre au sens litt\u00e9ral. Il s’agit en effet d’un \u00ab appel \u00e0 l’action \u00bb. Vous demandez \u00e0 votre visiteur d’effectuer une action souhait\u00e9e. Cette action conduit g\u00e9n\u00e9ralement votre visiteur vers la conversion.<\/p>\n

Exemples d’appel \u00e0 l’action.<\/h2>\n

Un appel <\/p>\n

\u00e0 l’action<\/h2>\n

peut prendre diff\u00e9rentes formes :<\/p>\n

1. Appel \u00e0 l’action (CTA) \u00e0 partir d’un texte de lien :<\/strong><\/p>\n

R\u00e9servez d\u00e8s maintenant votre consultation gratuite.<\/p>\n

2. Appel \u00e0 l’action (CTA) sous forme de bouton :<\/strong><\/p>\n

\"\"<\/a>
\n3. Appel \u00e0 l’action (CTA) sous forme de banni\u00e8re :<\/strong><\/p>\n

\"\"<\/a><\/h2>\n

Conseils pour un appel \u00e0 l’action efficace.<\/h2>\n

1. Quelle action souhaitez-vous que votre visiteur effectue ?<\/strong><\/p>\n

La premi\u00e8re \u00e9tape pour r\u00e9diger un bon CTA consiste \u00e0 r\u00e9fl\u00e9chir \u00e0 l’objectif que vous souhaitez atteindre. Quelle action souhaitez-vous que votre visiteur effectue ? Souhaitez-vous, par exemple, qu\u2019il demande un devis, prenne rendez-vous ou fasse autre chose ? \u00c0 cet \u00e9gard, il est important de r\u00e9fl\u00e9chir \u00e0 l\u2019emplacement de votre CTA. Il est pr\u00e9f\u00e9rable de le placer sur une page o\u00f9 son emplacement para\u00eetra logique pour votre visiteur. Un visiteur qui vient d’arriver sur votre site web n’est pas encore pr\u00eat \u00e0 passer commande.<\/p>\n

2. Utilisez un \u00e9l\u00e9ment temporel.<\/strong><\/p>\n

Mettre en avant une certaine urgence aupr\u00e8s de votre visiteur peut vous aider \u00e0 r\u00e9diger un appel \u00e0 l’action (CTA) efficace. Vous pouvez facilement y parvenir en ajoutant un \u00ab imm\u00e9diatement \u00bb ou un \u00ab maintenant \u00bb. En effet, les visiteurs sont sensibles \u00e0 l’urgence et seront plus enclins \u00e0 cliquer.<\/p>\n

3. Mettez en avant un avantage pour votre visiteur.<\/strong><\/p>\n

Vous venez d’\u00e9crire un e-book susceptible d’int\u00e9resser vos visiteurs ? Mettez cet avantage en avant dans votre CTA. Vous pouvez facilement y parvenir en utilisant des mots tels que : gratuit, simple, sans engagement et rapide. Dans le cas ci-dessus, vous pourriez par exemple \u00e9crire : \u00ab T\u00e9l\u00e9chargez ici votre e-book gratuit \u00bb.<\/p>\n

4. Veillez \u00e0 ce que le design soit attrayant.<\/strong><\/p>\n

Il ne faut surtout pas n\u00e9gliger l’aspect visuel. Veillez \u00e0 ce qu’il se d\u00e9marque suffisamment. R\u00e9fl\u00e9chissez donc bien \u00e0 la forme la plus adapt\u00e9e \u00e0 un CTA donn\u00e9. Opterez-vous pour un bouton, une banni\u00e8re ou plut\u00f4t un lien textuel ? Veillez \u00e0 ce qu’il ne soit pas trop long, sinon vous risquez de perdre votre visiteur.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text] Un \u00ab call to \u00bb quoi ?…<\/p>\n","protected":false},"author":1,"featured_media":20632,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-20659","post","type-post","status-publish","format-standard","has-post-thumbnail","category-niet-gecategoriseerd"],"yoast_head":"\nQu'est-ce qu'un Appel \u00e0 l'action ? - Are Agency<\/title>\n<meta name=\"description\" content=\"Qu'est-ce qu'un appel \u00e0 l'action ou call to action ? 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