{"id":20605,"date":"2019-05-07T13:38:22","date_gmt":"2019-05-07T13:38:22","guid":{"rendered":"https:\/\/are-agency.be\/5-conseils-pour-elaborer-un-calendrier-editorial\/"},"modified":"2026-11-03T13:25:29","modified_gmt":"2026-11-03T13:25:29","slug":"5-conseils-pour-elaborer-un-calendrier-editorial","status":"publish","type":"post","link":"https:\/\/are-agency.be\/fr\/5-conseils-pour-elaborer-un-calendrier-editorial\/","title":{"rendered":"5 conseils pour \u00e9laborer un calendrier \u00e9ditorial"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\n

Un calendrier \u00e9ditorial vous permet de planifier votre contenu de mani\u00e8re structur\u00e9e et claire. Il indique qui est responsable de la publication, quand votre contenu doit \u00eatre publi\u00e9, en quoi il consiste exactement, sous quelle forme il sera pr\u00e9sent\u00e9 et \u00e0 qui il est destin\u00e9.<\/h4>\n

Conseil n\u00b0 1 : int\u00e9grez des dates importantes dans votre calendrier \u00e9ditorial
\n<\/strong><\/h3>\n

Ajoutez \u00e0 votre calendrier les dates les plus \u00e9videntes, telles que P\u00e2ques, le Nouvel An, la Saint-Valentin\u2026 Cela peut sembler un peu trop \u00e9vident, mais c\u2019est justement l\u00e0 que r\u00e9side la force de ces dates. Le fait que les gens reconnaissent ces \u00e9v\u00e9nements leur procure un sentiment de familiarit\u00e9. Veillez toutefois \u00e0 ne pas vous laisser trop emporter par l\u2019id\u00e9e de ces dates. Cherchez toujours un lien avec le c\u0153ur de m\u00e9tier de votre entreprise ;<\/p>\n

Conseil n\u00b0 2 : veillez \u00e0 ce que vos visuels soient percutants
\n<\/strong><\/h3>\n

Vous connaissez sans doute le proverbe \u00ab Une image vaut mieux que mille mots \u00bb.<\/em> Choisissez une image suffisamment percutante pour soutenir votre message. Attention toutefois \u00e0 vos visuels :<\/p>\n

    \n
  • Veuillez tenir compte des droits d’utilisation ; utilisez de pr\u00e9f\u00e9rence une base de donn\u00e9es.<\/li>\n
  • Veillez \u00e0 pr\u00e9server la qualit\u00e9 de votre image.<\/li>\n
  • \u00c9vitez d’ajouter un filigrane.<\/li>\n<\/ul>\n

    Conseil n\u00b0 3 : veillez \u00e0 varier suffisamment votre contenu<\/strong><\/h3>\n

    Veillez \u00e0 varier suffisamment votre contenu. Une page qui publie toujours le m\u00eame contenu finit par lasser au bout d\u2019un certain temps. Osez susciter l\u2019interaction en proposant un sondage, un dilemme ou une question. Vous pouvez \u00e9galement vous inspirer de l\u2019actualit\u00e9 \u00e0 travers un article de blog, une infographie ou en donnant quelques conseils \u00e0 vos visiteurs. Les possibilit\u00e9s offertes par les r\u00e9seaux sociaux sont immenses, il serait dommage de ne pas toutes les exploiter. N\u2019h\u00e9sitez pas \u00e0 vous amuser avec tout cela.<\/p>\n

    Conseil n\u00b0 4 : tirez pleinement parti des comp\u00e9tences de votre \u00e9quipe<\/strong><\/h3>\n

    C\u2019est une bonne chose de d\u00e9signer une personne responsable du calendrier \u00e9ditorial. Mais vous ne pouvez pas vous attendre \u00e0 ce que cette personne seule puisse inventer tout le contenu de toutes pi\u00e8ces. R\u00e9unissez votre \u00e9quipe et organisez une s\u00e9ance de brainstorming. Invitez l\u2019ensemble de l\u2019\u00e9quipe \u00e0 r\u00e9fl\u00e9chir au contenu : vous serez surpris du nombre d\u2019id\u00e9es cr\u00e9atives qui en ressortiront.<\/p>\n

    Conseil n\u00b0 5 : restez \u00e0 jour <\/strong><\/h3>\n

    En g\u00e9n\u00e9ral, vous \u00e9tablissez votre calendrier \u00e9ditorial bien \u00e0 l\u2019avance. Cependant, la technologie ne cesse d\u2019\u00e9voluer et les tendances surgissent comme des pousses de pommes de terre. Suivez donc de pr\u00e8s les derni\u00e8res \u00e9volutions. Pr\u00e9parez-vous \u00e0 ces surprises en pr\u00e9voyant toujours une marge de man\u0153uvre dans votre calendrier \u00e9ditorial. Osez vous \u00e9carter de votre sch\u00e9ma habituel !<\/p>\n

    \"\"<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

    [vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text] Un calendrier \u00e9ditorial vous permet de planifier…<\/p>\n","protected":false},"author":1,"featured_media":20606,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[102,90,95],"tags":[],"class_list":["post-20605","post","type-post","status-publish","format-standard","has-post-thumbnail","category-facebook-fr","category-marketing-de-contenu","category-marketing-reseaux-sociaux"],"yoast_head":"\nCalendrier \u00e9ditorial : 5 conseils - Are Agency<\/title>\n<meta name=\"description\" content=\"Un calendrier \u00e9ditorial planifie qui publie quoi, quand, sous quelle forme et pour qui. 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