{"id":20589,"date":"2019-03-28T10:33:47","date_gmt":"2019-03-28T10:33:47","guid":{"rendered":"https:\/\/are-agency.be\/google-lens-loutil-le-plus-revolutionnaire-de-google-depuis-la-recherche-textuelle\/"},"modified":"2026-11-03T13:25:13","modified_gmt":"2026-11-03T13:25:13","slug":"google-lens-loutil-le-plus-revolutionnaire-de-google-depuis-la-recherche-textuelle","status":"publish","type":"post","link":"https:\/\/are-agency.be\/fr\/google-lens-loutil-le-plus-revolutionnaire-de-google-depuis-la-recherche-textuelle\/","title":{"rendered":"Google Lens, l’outil le plus r\u00e9volutionnaire de Google depuis la recherche textuelle."},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/4″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][divider line_type=”No Line” custom_height=”45″][image_with_animation image_url=”7188″ alignment=”” animation=”Fade In” border_radius=”none” box_shadow=”none” max_width=”100%”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”3\/4″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\n

Google<\/span> Lens, l’outil le plus r\u00e9volutionnaire deGoogle depuis <\/span>la recherche textuelle.<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][divider line_type=”No Line” custom_height=”50″][vc_column_text]En 2017,Google<\/span> a annonc\u00e9, lors de sa conf\u00e9rence annuelle I\/O, le lancement de Google Lens. Il s’agit d’un nouvel outil r\u00e9volutionnaire susceptible de transformer compl\u00e8tement nos exp\u00e9riences de recherche. Cette fonctionnalit\u00e9 est d\u00e9sormais disponible dans l’application Google Photos sur Android et iOS. De nombreux utilisateurs d’Android peuvent profiter de cette fonctionnalit\u00e9 directement depuis leur application appareil photo par d\u00e9faut.<\/p>\n

Vouspouvez <\/span>d’ailleursvisionner <\/span>cette conf\u00e9rence I\/O deGoogle <\/span> ici<\/a> <\/span>d\u00e9couvrir, une conf\u00e9rence de deux heures au cours de laquelle elle aborde les tout derniers outils et produits qui G<\/span>o<\/span>o<\/span>g<\/span>l<\/span>e <\/span>mettra sur le march\u00e9.<\/p>\n

Chez Are Agency, nous voyons d’ores et d\u00e9j\u00e0 un \u00e9norme potentiel dans Google<\/span>e<\/span> <\/span>Lens et surtout ce que cela peut repr\u00e9senter pour votre entreprise. Comment faire en sorte d\u2019appara\u00eetre en t\u00eate des r\u00e9sultats de recherche Google<\/span>e<\/span> <\/span>Lens, ou comment pourrez-vous y faire de la publicit\u00e9 \u00e0 l\u2019avenir ? Nous suivons cela de pr\u00e8s et, d\u00e8s que cette fonctionnalit\u00e9 sera disponible, nous vous la proposerons en tant que nouveau service.[\/vc_column_text][vc_column_text]\n

Que peut <\/span>r\u00e9ellement <\/span>faire <\/span>Google <\/span>Lens <\/span>?<\/span><\/h3>\n

Google Lens vise \u00e0 utiliser l’appareil photo du smartphone comme une passerelle pour les recherches : gr\u00e2ce \u00e0 l’intelligence artificielle,<\/span> associ\u00e9e \u00e0 l’apprentissage automatique,<\/span> il analyse votre environnement \u00e0 l’aide de l’appareil photo<\/span> et reconna\u00eet<\/span> ainsi des objets ou des \u00e9l\u00e9ments.<\/p>\n

Permettez-nous de vous pr\u00e9senter bri\u00e8vement quelques exemples qui illustrent clairement les possibilit\u00e9s concr\u00e8tes.[\/vc_column_text][vc_column_text]\n

\u00c0<\/span>ks<\/span>tsc<\/span><\/span>ann<\/span><\/span>et<\/span><\/span><\/h4>\n

Nous avons tous d\u00e9j\u00e0 \u00e9t\u00e9 confront\u00e9s \u00e0 ce probl\u00e8me : au restaurant, en parcourant la carte, nous tombons sur un plat et nous nous disons \u00ab qu\u2019est-ce que c\u2019est que \u00e7a ? Je n\u2019en ai jamais entendu parler \u00bb. Ouvrez donc votre application appareil photo, appuyez sur l’ic\u00f4ne Google Lens et scannez le nom du plat. L’application effectue automatiquement la recherche pour vous, sans que vous ayez \u00e0 le saisir manuellement. Vous obtenez imm\u00e9diatement des informations pertinentes.<\/p>\n

Bu<\/span>si<\/span>nes<\/span>s C<\/span>ar<\/span>ds<\/span><\/span><\/h4>\n

Une autre fonctionnalit\u00e9 int\u00e9ressante est que Lens analyse \u00e9galement le texte d\u00e8s la num\u00e9risation d\u2019une carte de visite : il peut traiter automatiquement toutes les informations et, d\u2019un simple geste sur votre \u00e9cran, la personne en question est ajout\u00e9e \u00e0 vos contacts.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][image_with_animation image_url=”7196″ alignment=”” animation=”Fade In” border_radius=”none” box_shadow=”none” max_width=”100%”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][image_with_animation image_url=”7197″ alignment=”” animation=”Fade In” border_radius=”none” box_shadow=”none” max_width=”100%”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\n

\u00ab Oh mon Dieu<\/span> quel<\/span> de si<\/span> chaussures<\/span> o\u00f9<\/span> les avez-vous<\/span> vous<\/span> ces<\/span> achet\u00e9s ? \u00bb<\/span> \u00ab Je n\u2019en ai<\/span> id\u00e9e,<\/span> je<\/span> je<\/span> pas<\/span> plus\u2026 \u00bb<\/span><\/span><\/h3>\n

Vous pouvez \u00e9galement utiliser Google Lens pour scanner des v\u00eatements. Imaginons que vous tombiez par hasard sur une vieille amie \u00e0 la terrasse d’un caf\u00e9 et que vous tombiez sous le charme de ses chaussures. Lens vous propose alors des chaussures dont le style est identique \u00e0 celui de celles que vous portez.
\nMais cela ne se limite pas aux v\u00eatements : Lens va bien au-del\u00e0, puisqu’il permet \u00e9galement de num\u00e9riser des meubles, des objets de d\u00e9coration d’int\u00e9rieur ou encore des tableaux.
\nAfin de rendre le service aussi convivial que possible, Google Shopping vous permet de consulter imm\u00e9diatement les prix et la disponibilit\u00e9.
\nCet outil n’en est encore qu’\u00e0 ses d\u00e9buts, mais imaginez les possibilit\u00e9s qu’il offrira lorsqu’il sera pleinement op\u00e9rationnel : il rec\u00e8le d’\u00e9normes opportunit\u00e9s et pistes \u00e0 exploiter si vous savez l’optimiser correctement.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\n

Hmm<\/span> ce serait<\/span> ce<\/span> restaurant<\/span> serait-il<\/span> ?<\/span> Qu’en<\/span> genre de<\/span> est-ce<\/span> b\u00e2timent<\/span> est-ce <\/span>celui-ci ?<\/span><\/h3>\n

En plus de toutes ces fonctionnalit\u00e9s, Google Lens est \u00e9galement capable de reconna\u00eetre des b\u00e2timents et des sites embl\u00e9matiques. Imaginons que vous soyez en escapade citadine et que vous aperceviez un b\u00e2timent remarquable sur lequel vous souhaitez obtenir plus d\u2019informations. Lens le reconna\u00eet et vous fournit imm\u00e9diatement les informations n\u00e9cessaires.<\/p>\n

Mais aussi un restaurant : il suffit de le scanner avec Lens pour que toutes les informations, des avis aux horaires d’ouverture, s’affichent imm\u00e9diatement.<\/p>\n

Maman,<\/span> quel<\/span> animal<\/span> est-ce<\/span> celui-ci ?<\/span><\/h3>\n

La faune et la flore ne posent pas non plus de probl\u00e8me \u00e0 Google Lens. Les animaux sont reconnus sur la base de similitudes avec les r\u00e9sultats de Google Images. Ou bien avez-vous vu de jolies fleurs au bureau et vous demandez-vous de quelles fleurs il s\u2019agit ? L\u00e0 encore, Lens vient \u00e0 votre secours en les reconnaissant.
\n\u00c0 l’avenir, il sera donc in\u00e9vitable de pouvoir faire de la publicit\u00e9 sur cette plateforme : si, en tant que fleuriste, vous apparaissez d\u00e9sormais en premier \u00e0 chaque fois qu’une fleur ou une plante donn\u00e9e est recherch\u00e9e, vous aurez une longueur d’avance sur vos concurrents.<\/p>\n

Avez-vous<\/span> vous<\/span> <\/span>ici <\/span><\/span>le Wi-Fi ?<\/span><\/h3>\n

D’autres fonctionnalit\u00e9s ont \u00e9galement \u00e9t\u00e9 ajout\u00e9es : chaque modem Wi-Fi dispose par exemple d’un code-barres. Lens peut le scanner et se connecter ainsi automatiquement. Finis ces codes terriblement compliqu\u00e9s que vous saisissez toujours quatre ou cinq fois de travers parce qu\u2019il s\u2019agissait d\u2019un \u00ab i \u00bb majuscule et non d\u2019un \u00ab L \u00bb minuscule.<\/p>\n

Nous vous aidons \u00e0 obtenir de bons r\u00e9sultats avecGoogle Lens <\/span><\/h3>\n

Are Agency souhaite se positionner comme pionni\u00e8re et experte en mati\u00e8re d’optimisation pour Google Lens ; nous explorons le sujet dans ses moindres d\u00e9tails afin de vous offrir le meilleur service possible pour obtenir de bons r\u00e9sultats avec Lens.<\/p>\n

Vous souhaitez en savoir plus sur la mani\u00e8re dont nous pouvons vous aider ? N’h\u00e9sitez pas \u00e0 nous contacter ici.<\/p>\n

Ou bien, puisque vous \u00eates d\u00e9j\u00e0 en train de tester Google Lens, pourquoi ne pas scanner la carte de visite de Ruben tant que vous y \u00eates ![\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”3\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][image_with_animation image_url=”7258″ alignment=”” animation=”Fade In” border_radius=”none” box_shadow=”none” max_width=”100%”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/4″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][divider line_type=”No Line” custom_height=”45″][image_with_animation image_url=”7188″ alignment=”” animation=”Fade In”…<\/p>\n","protected":false},"author":1,"featured_media":20594,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[88],"tags":[],"class_list":["post-20589","post","type-post","status-publish","format-standard","has-post-thumbnail","category-intelligence-artificielle"],"yoast_head":"\nGoogle Lens : la recherche visuelle de Google - Are Agency<\/title>\n<meta name=\"description\" content=\"Google Lens, annonc\u00e9 en 2017, permet de rechercher \u00e0 partir de ce que voit votre cam\u00e9ra. 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