{"id":20560,"date":"2017-06-14T10:52:04","date_gmt":"2017-06-14T10:52:04","guid":{"rendered":"https:\/\/are-agency.be\/quest-ce-que-le-tripwire-marketing\/"},"modified":"2026-11-03T13:24:43","modified_gmt":"2026-11-03T13:24:43","slug":"quest-ce-que-le-tripwire-marketing","status":"publish","type":"post","link":"https:\/\/are-agency.be\/fr\/quest-ce-que-le-tripwire-marketing\/","title":{"rendered":"Qu’est-ce que le \u00ab tripwire marketing \u00bb ?"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n

Qu’est-ce qu’un \u00ab tripwire \u00bb ?<\/h2>\n

Dans le monde du marketing, on compare souvent cela \u00e0 une offre \u00e0 dur\u00e9e limit\u00e9e. Un \u00ab tripwire \u00bb est une offre quasi irr\u00e9sistible, \u00e0 prix tr\u00e8s bas, qui n\u2019a qu\u2019un seul objectif : transformer votre visiteur en client.<\/p>\n

Cela ne vous rendra pas riche, mais cela modifie la nature de la relation. C’est ainsi qu’un prospect devient un v\u00e9ritable client. M\u00eame si cela ne co\u00fbte qu’un euro, cela modifie la nature de la relation.<\/p>\n

 <\/p>\n

Si vous \u00eates \u00e0 la recherche d’un nom de domaine et que vous avez la possibilit\u00e9 de l’acheter pour 99 centimes, vous n’avez pas besoin d’y r\u00e9fl\u00e9chir \u00e0 deux fois. Vous savez que c’est une excellente affaire.<\/p>\n

Mais imaginons qu’au bout de quelques semaines, vous ayez encore besoin de deux noms de domaine. Vous vous tournerez \u00e0 nouveau vers le m\u00eame prestataire qui vous a d\u00e9j\u00e0 vendu un domaine pour 99 centimes. Vous savez que vous en avez pour votre argent, la relation est d\u00e9j\u00e0 \u00e9tablie et vous pouvez facilement tout g\u00e9rer depuis un seul compte.<\/p>\n

Mais cette fois-ci, en tant que client, vous devrez payer le prix normal.<\/p>\n

En tant que vendeur, vous acceptez de subir une petite perte ponctuelle ou vous proposez un produit ou un service \u00e0 un prix tr\u00e8s bas dans le but de fid\u00e9liser un client. Une fois que celui-ci figure dans votre fichier clients, vous pouvez commencer \u00e0 lui proposer des ventes incitatives.<\/p>\n

Le marketing \u00ab tripwire \u00bb s’inscrit g\u00e9n\u00e9ralement dans le cadre d’un entonnoir de vente.<\/a><\/strong><\/p>\n

Qu’est-ce que le \u00ab tripwire marketing \u00bb n’est pas ?<\/strong><\/p>\n

Un \u00ab tripwire \u00bb n’est pas la m\u00eame chose qu’un coupon.<\/p>\n

Une r\u00e9duction de 40 % peut certes sembler \u00eatre une offre exceptionnelle, mais ce n’est pas la m\u00eame chose qu’une offre \u00ab tripwire \u00bb. Le seuil \u00e0 franchir pour acheter un nouveau produit dont vous n’avez encore aucune exp\u00e9rience (m\u00eame avec une r\u00e9duction) est bien plus \u00e9lev\u00e9 que celui n\u00e9cessaire pour acheter quelque chose pour quelques euros.[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none”…<\/p>\n","protected":false},"author":1,"featured_media":20564,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[92],"tags":[],"class_list":["post-20560","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing-pour-pme"],"yoast_head":"\nQu'est-ce que le tripwire marketing ? - Are Agency<\/title>\n<meta name=\"description\" content=\"Un tripwire est une offre \u00e0 tr\u00e8s bas prix, presque irr\u00e9sistible, qui transforme un prospect en client payant. D\u00e9couvrez comment l'utiliser efficacement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/are-agency.be\/fr\/quest-ce-que-le-tripwire-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu'est-ce que le tripwire marketing ? - Are Agency\" \/>\n<meta property=\"og:description\" content=\"Un tripwire est une offre \u00e0 tr\u00e8s bas prix, presque irr\u00e9sistible, qui transforme un prospect en client payant. D\u00e9couvrez comment l'utiliser efficacement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/are-agency.be\/fr\/quest-ce-que-le-tripwire-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Are Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/areagency\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-14T10:52:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-03T13:24:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/are-agency.be\/wp-content\/uploads\/2017\/06\/tripwire-marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"areagency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"areagency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/are-agency.be\\\/fr\\\/quest-ce-que-le-tripwire-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/are-agency.be\\\/fr\\\/quest-ce-que-le-tripwire-marketing\\\/\"},\"author\":{\"name\":\"areagency\",\"@id\":\"https:\\\/\\\/are-agency.be\\\/fr\\\/#\\\/schema\\\/person\\\/914626bea4738da7aa2a3e394094155a\"},\"headline\":\"Qu’est-ce que le \u00ab tripwire marketing \u00bb ?\",\"datePublished\":\"2017-06-14T10:52:04+00:00\",\"dateModified\":\"2026-11-03T13:24:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/are-agency.be\\\/fr\\\/quest-ce-que-le-tripwire-marketing\\\/\"},\"wordCount\":523,\"publisher\":{\"@id\":\"https:\\\/\\\/are-agency.be\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/are-agency.be\\\/fr\\\/quest-ce-que-le-tripwire-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/are-agency.be\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/tripwire-marketing.png\",\"articleSection\":[\"Marketing pour PME\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/are-agency.be\\\/fr\\\/quest-ce-que-le-tripwire-marketing\\\/\",\"url\":\"https:\\\/\\\/are-agency.be\\\/fr\\\/quest-ce-que-le-tripwire-marketing\\\/\",\"name\":\"Qu'est-ce que le tripwire marketing ? - Are Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/are-agency.be\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/are-agency.be\\\/fr\\\/quest-ce-que-le-tripwire-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/are-agency.be\\\/fr\\\/quest-ce-que-le-tripwire-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/are-agency.be\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/tripwire-marketing.png\",\"datePublished\":\"2017-06-14T10:52:04+00:00\",\"dateModified\":\"2026-11-03T13:24:43+00:00\",\"description\":\"Un tripwire est une offre \u00e0 tr\u00e8s bas prix, presque irr\u00e9sistible, qui transforme un prospect en client payant. D\u00e9couvrez comment l'utiliser efficacement.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/are-agency.be\\\/fr\\\/quest-ce-que-le-tripwire-marketing\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/are-agency.be\\\/fr\\\/quest-ce-que-le-tripwire-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/are-agency.be\\\/fr\\\/quest-ce-que-le-tripwire-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/are-agency.be\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/tripwire-marketing.png\",\"contentUrl\":\"https:\\\/\\\/are-agency.be\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/tripwire-marketing.png\",\"width\":1200,\"height\":750},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/are-agency.be\\\/fr\\\/quest-ce-que-le-tripwire-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/are-agency.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Qu’est-ce que le \u00ab tripwire marketing \u00bb ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/are-agency.be\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/are-agency.be\\\/fr\\\/\",\"name\":\"Are Agency\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/are-agency.be\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/are-agency.be\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":[\"Organization\",\"ProfessionalService\"],\"@id\":\"https:\\\/\\\/are-agency.be\\\/fr\\\/#organization\",\"name\":\"Are Agency\",\"url\":\"https:\\\/\\\/are-agency.be\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/are-agency.be\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/are-agency.be\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Logo_Are.png\",\"contentUrl\":\"https:\\\/\\\/are-agency.be\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Logo_Are.png\",\"width\":300,\"height\":133,\"caption\":\"Are Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/are-agency.be\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/areagency\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/are-agency\",\"https:\\\/\\\/www.instagram.com\\\/areagency\",\"https:\\\/\\\/www.tiktok.com\\\/@are.agency\"],\"email\":\"info@are-agency.be\",\"telephone\":\"+3233760602\",\"vatID\":\"BE0699758196\",\"address\":[{\"@type\":\"PostalAddress\",\"streetAddress\":\"Provinciale Steenweg 39\",\"postalCode\":\"2627\",\"addressLocality\":\"Schelle\",\"addressCountry\":\"BE\"},{\"@type\":\"PostalAddress\",\"streetAddress\":\"Koning Boudewijnlaan 20A\",\"postalCode\":\"3500\",\"addressLocality\":\"Hasselt\",\"addressCountry\":\"BE\"}],\"areaServed\":\"BE\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/are-agency.be\\\/fr\\\/#\\\/schema\\\/person\\\/914626bea4738da7aa2a3e394094155a\",\"name\":\"areagency\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/661665dae7e7f562d06c1dddf0eaa3d4c282145e80252726a8de17e2179f9ea8?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/661665dae7e7f562d06c1dddf0eaa3d4c282145e80252726a8de17e2179f9ea8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/661665dae7e7f562d06c1dddf0eaa3d4c282145e80252726a8de17e2179f9ea8?s=96&d=mm&r=g\",\"caption\":\"areagency\"},\"sameAs\":[\"https:\\\/\\\/are-agency.be\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Qu'est-ce que le tripwire marketing ? - Are Agency","description":"Un tripwire est une offre \u00e0 tr\u00e8s bas prix, presque irr\u00e9sistible, qui transforme un prospect en client payant. D\u00e9couvrez comment l'utiliser efficacement.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/are-agency.be\/fr\/quest-ce-que-le-tripwire-marketing\/","og_locale":"fr_FR","og_type":"article","og_title":"Qu'est-ce que le tripwire marketing ? - Are Agency","og_description":"Un tripwire est une offre \u00e0 tr\u00e8s bas prix, presque irr\u00e9sistible, qui transforme un prospect en client payant. D\u00e9couvrez comment l'utiliser efficacement.","og_url":"https:\/\/are-agency.be\/fr\/quest-ce-que-le-tripwire-marketing\/","og_site_name":"Are Agency","article_publisher":"https:\/\/www.facebook.com\/areagency","article_published_time":"2017-06-14T10:52:04+00:00","article_modified_time":"2026-11-03T13:24:43+00:00","og_image":[{"width":1200,"height":750,"url":"https:\/\/are-agency.be\/wp-content\/uploads\/2017\/06\/tripwire-marketing.png","type":"image\/png"}],"author":"areagency","twitter_card":"summary_large_image","twitter_misc":{"Written by":"areagency","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/are-agency.be\/fr\/quest-ce-que-le-tripwire-marketing\/#article","isPartOf":{"@id":"https:\/\/are-agency.be\/fr\/quest-ce-que-le-tripwire-marketing\/"},"author":{"name":"areagency","@id":"https:\/\/are-agency.be\/fr\/#\/schema\/person\/914626bea4738da7aa2a3e394094155a"},"headline":"Qu’est-ce que le \u00ab tripwire marketing \u00bb ?","datePublished":"2017-06-14T10:52:04+00:00","dateModified":"2026-11-03T13:24:43+00:00","mainEntityOfPage":{"@id":"https:\/\/are-agency.be\/fr\/quest-ce-que-le-tripwire-marketing\/"},"wordCount":523,"publisher":{"@id":"https:\/\/are-agency.be\/fr\/#organization"},"image":{"@id":"https:\/\/are-agency.be\/fr\/quest-ce-que-le-tripwire-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/are-agency.be\/wp-content\/uploads\/2017\/06\/tripwire-marketing.png","articleSection":["Marketing pour PME"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/are-agency.be\/fr\/quest-ce-que-le-tripwire-marketing\/","url":"https:\/\/are-agency.be\/fr\/quest-ce-que-le-tripwire-marketing\/","name":"Qu'est-ce que le tripwire marketing ? - Are Agency","isPartOf":{"@id":"https:\/\/are-agency.be\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/are-agency.be\/fr\/quest-ce-que-le-tripwire-marketing\/#primaryimage"},"image":{"@id":"https:\/\/are-agency.be\/fr\/quest-ce-que-le-tripwire-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/are-agency.be\/wp-content\/uploads\/2017\/06\/tripwire-marketing.png","datePublished":"2017-06-14T10:52:04+00:00","dateModified":"2026-11-03T13:24:43+00:00","description":"Un tripwire est une offre \u00e0 tr\u00e8s bas prix, presque irr\u00e9sistible, qui transforme un prospect en client payant. D\u00e9couvrez comment l'utiliser efficacement.","breadcrumb":{"@id":"https:\/\/are-agency.be\/fr\/quest-ce-que-le-tripwire-marketing\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/are-agency.be\/fr\/quest-ce-que-le-tripwire-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/are-agency.be\/fr\/quest-ce-que-le-tripwire-marketing\/#primaryimage","url":"https:\/\/are-agency.be\/wp-content\/uploads\/2017\/06\/tripwire-marketing.png","contentUrl":"https:\/\/are-agency.be\/wp-content\/uploads\/2017\/06\/tripwire-marketing.png","width":1200,"height":750},{"@type":"BreadcrumbList","@id":"https:\/\/are-agency.be\/fr\/quest-ce-que-le-tripwire-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/are-agency.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Qu’est-ce que le \u00ab tripwire marketing \u00bb ?"}]},{"@type":"WebSite","@id":"https:\/\/are-agency.be\/fr\/#website","url":"https:\/\/are-agency.be\/fr\/","name":"Are Agency","description":"","publisher":{"@id":"https:\/\/are-agency.be\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/are-agency.be\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":["Organization","ProfessionalService"],"@id":"https:\/\/are-agency.be\/fr\/#organization","name":"Are Agency","url":"https:\/\/are-agency.be\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/are-agency.be\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/are-agency.be\/wp-content\/uploads\/2024\/12\/Logo_Are.png","contentUrl":"https:\/\/are-agency.be\/wp-content\/uploads\/2024\/12\/Logo_Are.png","width":300,"height":133,"caption":"Are Agency"},"image":{"@id":"https:\/\/are-agency.be\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/areagency","https:\/\/www.linkedin.com\/company\/are-agency","https:\/\/www.instagram.com\/areagency","https:\/\/www.tiktok.com\/@are.agency"],"email":"info@are-agency.be","telephone":"+3233760602","vatID":"BE0699758196","address":[{"@type":"PostalAddress","streetAddress":"Provinciale Steenweg 39","postalCode":"2627","addressLocality":"Schelle","addressCountry":"BE"},{"@type":"PostalAddress","streetAddress":"Koning Boudewijnlaan 20A","postalCode":"3500","addressLocality":"Hasselt","addressCountry":"BE"}],"areaServed":"BE"},{"@type":"Person","@id":"https:\/\/are-agency.be\/fr\/#\/schema\/person\/914626bea4738da7aa2a3e394094155a","name":"areagency","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/661665dae7e7f562d06c1dddf0eaa3d4c282145e80252726a8de17e2179f9ea8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/661665dae7e7f562d06c1dddf0eaa3d4c282145e80252726a8de17e2179f9ea8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/661665dae7e7f562d06c1dddf0eaa3d4c282145e80252726a8de17e2179f9ea8?s=96&d=mm&r=g","caption":"areagency"},"sameAs":["https:\/\/are-agency.be"]}]}},"_links":{"self":[{"href":"https:\/\/are-agency.be\/fr\/wp-json\/wp\/v2\/posts\/20560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/are-agency.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/are-agency.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/are-agency.be\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/are-agency.be\/fr\/wp-json\/wp\/v2\/comments?post=20560"}],"version-history":[{"count":1,"href":"https:\/\/are-agency.be\/fr\/wp-json\/wp\/v2\/posts\/20560\/revisions"}],"predecessor-version":[{"id":20565,"href":"https:\/\/are-agency.be\/fr\/wp-json\/wp\/v2\/posts\/20560\/revisions\/20565"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/are-agency.be\/fr\/wp-json\/wp\/v2\/media\/20564"}],"wp:attachment":[{"href":"https:\/\/are-agency.be\/fr\/wp-json\/wp\/v2\/media?parent=20560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/are-agency.be\/fr\/wp-json\/wp\/v2\/categories?post=20560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/are-agency.be\/fr\/wp-json\/wp\/v2\/tags?post=20560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}