{"id":20555,"date":"2017-06-14T10:55:40","date_gmt":"2017-06-14T10:55:40","guid":{"rendered":"https:\/\/are-agency.be\/quest-ce-que-le-pixel-facebook\/"},"modified":"2026-11-03T13:24:38","modified_gmt":"2026-11-03T13:24:38","slug":"quest-ce-que-le-pixel-facebook","status":"publish","type":"post","link":"https:\/\/are-agency.be\/fr\/quest-ce-que-le-pixel-facebook\/","title":{"rendered":"Qu&#8217;est-ce que le pixel Facebook ?"},"content":{"rendered":"<p><strong>Qu&#8217;est-ce que le pixel Facebook ?<\/strong><\/p>\n<p>Les pixels sont souvent utilis\u00e9s sur diff\u00e9rentes plateformes publicitaires. Un pixel d\u00e9pose un \u00ab<a href=\"https:\/\/nl.wikipedia.org\/wiki\/Cookie_(internet)\" target=\"_blank\" rel=\"noopener\">cookie \u00bb<\/a>provenant de votre site web sur l&#8217;ordinateur de votre visiteur. Vous savez d\u00e9sormais qui est votre visiteur et pouvez le recibler.<\/p>\n<p>Le Pixel peut \u00e9galement \u00eatre utilis\u00e9 pour analyser le comportement de navigation et d&#8217;achat, ainsi que pour mesurer l&#8217;efficacit\u00e9 de vos publicit\u00e9s.<\/p>\n<h3 data-fontsize=\"18\" data-lineheight=\"23\"><strong>Le pixel Facebook expliqu\u00e9  <\/strong><\/h3>\n<p><strong>Qu&#8217;\u00e9tait le pixel Facebook auparavant :<\/strong><\/p>\n<p>Facebook utilisait un pixel d&#8217;audience personnalis\u00e9e qui permettait de faire du reciblage, associ\u00e9 \u00e0 un pixel de conversion (pour mesurer, par exemple, les ventes en ligne). Chaque compte publicitaire ne pouvait utiliser qu&#8217;un seul pixel d&#8217;audience personnalis\u00e9e, mais vous pouviez cr\u00e9er autant de pixels de conversion que vous le souhaitiez.<\/p>\n<p><strong>Qu&#8217;est-ce que le pixel Facebook, au juste ? :<\/strong><\/p>\n<p>Facebook travaille sur le nouveau Facebook Pixel depuis 2015.<\/p>\n<blockquote><p>Un pixel pour remplacer tous les autres<\/p><\/blockquote>\n<p>Ce pixel sera le seul dont vous aurez encore besoin : il assure \u00e0 la fois le reciblage, l&#8217;optimisation et le suivi.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3174\" src=\"https:\/\/i0.wp.com\/are-agency.be\/wp-content\/uploads\/2016\/09\/Wat-is-de-facebook-pixel.jpg?resize=636%2C256\" sizes=\"auto, (max-width: 636px) 100vw, 636px\" srcset=\"https:\/\/i0.wp.com\/are-agency.be\/wp-content\/uploads\/2016\/09\/Wat-is-de-facebook-pixel.jpg?resize=100%2C40 100w, https:\/\/i0.wp.com\/are-agency.be\/wp-content\/uploads\/2016\/09\/Wat-is-de-facebook-pixel.jpg?resize=150%2C60 150w, https:\/\/i0.wp.com\/are-agency.be\/wp-content\/uploads\/2016\/09\/Wat-is-de-facebook-pixel.jpg?resize=300%2C121 300w, https:\/\/i0.wp.com\/are-agency.be\/wp-content\/uploads\/2016\/09\/Wat-is-de-facebook-pixel.jpg?resize=400%2C161 400w, https:\/\/i0.wp.com\/are-agency.be\/wp-content\/uploads\/2016\/09\/Wat-is-de-facebook-pixel.jpg?resize=430%2C173 430w, https:\/\/i0.wp.com\/are-agency.be\/wp-content\/uploads\/2016\/09\/Wat-is-de-facebook-pixel.jpg?fit=636%2C256 636w\" alt=\"Qu'est-ce que le pixel Facebook ?\" width=\"636\" height=\"256\" data-attachment-id=\"3174\" data-permalink=\"https:\/\/are-agency.be\/wat-de-facebook-pixel\/wat-is-de-facebook-pixel\/\" data-orig-file=\"https:\/\/i0.wp.com\/are-agency.be\/wp-content\/uploads\/2016\/09\/Wat-is-de-facebook-pixel.jpg?fit=636%2C256\" data-orig-size=\"636,256\" data-comments-opened=\"1\" data-image-meta=\"{\"aperture\":\"0\",\"credit\":\"DTP_Star\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"1431021002\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"resized_images\":\"Array\"}\" data-image-title=\"Wat is de facebook pixel\" data-image-description=\"\" data-medium-file=\"https:\/\/i0.wp.com\/are-agency.be\/wp-content\/uploads\/2016\/09\/Wat-is-de-facebook-pixel.jpg?fit=300%2C121\" data-large-file=\"https:\/\/i0.wp.com\/are-agency.be\/wp-content\/uploads\/2016\/09\/Wat-is-de-facebook-pixel.jpg?fit=636%2C256\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qu&#8217;est-ce que le pixel Facebook ? Les pixels sont souvent utilis\u00e9s sur diff\u00e9rentes plateformes publicitaires. Un pixel d\u00e9pose un \u00abcookie \u00bbprovenant de votre site web sur l&#8217;ordinateur de votre visiteur&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":20558,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[102],"tags":[],"class_list":["post-20555","post","type-post","status-publish","format-standard","has-post-thumbnail","category-facebook-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu&#039;est-ce que le pixel Facebook ? - Are Agency<\/title>\n<meta name=\"description\" content=\"Le pixel Facebook d\u00e9pose un cookie de votre site chez vos visiteurs pour suivre leurs actions et les recibler. 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