{"id":20543,"date":"2017-06-14T10:53:14","date_gmt":"2017-06-14T10:53:14","guid":{"rendered":"https:\/\/are-agency.be\/quest-ce-que-le-marketing-de-contenu\/"},"modified":"2026-11-03T13:24:34","modified_gmt":"2026-11-03T13:24:34","slug":"quest-ce-que-le-marketing-de-contenu","status":"publish","type":"post","link":"https:\/\/are-agency.be\/fr\/quest-ce-que-le-marketing-de-contenu\/","title":{"rendered":"Qu&#8217;est-ce que le marketing de contenu ?"},"content":{"rendered":"<h2 data-fontsize=\"21\" data-lineheight=\"27\">Qu&#8217;est-ce que le marketing de contenu ?<\/h2>\n<p>De nos jours, les consommateurs sont pour ainsi dire allergiques aux formes traditionnelles de publicit\u00e9. Ils en viennent ainsi \u00e0 bloquer (consciemment ou inconsciemment) les messages diffus\u00e9s \u00e0 la t\u00e9l\u00e9vision, \u00e0 la radio et dans les magazines, ce qui fait qu&#8217;en tant qu&#8217;entreprise, vous d\u00e9pensez beaucoup d&#8217;argent pour un impact relativement faible.<\/p>\n<p>Mais il existe un meilleur moyen d&#8217;atteindre votre client sans le d\u00e9ranger ; vous l&#8217;aidez m\u00eame \u00e0 atteindre son objectif.<\/p>\n<blockquote><p>Le marketing de contenu est une forme de marketing qui consiste \u00e0 cr\u00e9er et \u00e0 diffuser du contenu pertinent et de qualit\u00e9 afin d\u2019attirer de nouveaux clients et de maintenir le contact avec les clients existants.<\/p><\/blockquote>\n<p>L\u2019OBJECTIF du marketing de contenu est de faire en sorte que le consommateur tisse un lien avec votre marque, votre entreprise ou votre image. Il s\u2019agit d\u2019un processus qui ne fonctionne pas en isol\u00e9 : vous devez \u00e9galement v\u00e9hiculer, dans tous les autres domaines, les valeurs auxquelles votre client s\u2019attend. Mais si vous l\u2019int\u00e9grez \u00e0 vos strat\u00e9gies marketing existantes, cela aura un impact formidable.<\/p>\n<p>Vous communiquez avec vos clients potentiels en leur proposant des articles, des vid\u00e9os, des images, des infographies\u2026 pertinents et int\u00e9ressants, qui sont visuellement attrayants et qui apportent une solution aux probl\u00e8mes du client.<\/p>\n<p>Cela am\u00e9liore \u00e9galement votre visibilit\u00e9 sur les moteurs de recherche, car vous disposez de davantage de contenu en ligne gr\u00e2ce auquel vous pouvez \u00eatre trouv\u00e9.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3170\" src=\"https:\/\/i0.wp.com\/are-agency.be\/wp-content\/uploads\/2016\/09\/wat-is-content-marketing.png?resize=600%2C463\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" srcset=\"https:\/\/i0.wp.com\/are-agency.be\/wp-content\/uploads\/2016\/09\/wat-is-content-marketing.png?resize=100%2C77 100w, https:\/\/i0.wp.com\/are-agency.be\/wp-content\/uploads\/2016\/09\/wat-is-content-marketing.png?resize=150%2C116 150w, https:\/\/i0.wp.com\/are-agency.be\/wp-content\/uploads\/2016\/09\/wat-is-content-marketing.png?resize=300%2C232 300w, https:\/\/i0.wp.com\/are-agency.be\/wp-content\/uploads\/2016\/09\/wat-is-content-marketing.png?resize=400%2C309 400w, https:\/\/i0.wp.com\/are-agency.be\/wp-content\/uploads\/2016\/09\/wat-is-content-marketing.png?resize=430%2C332 430w, https:\/\/i0.wp.com\/are-agency.be\/wp-content\/uploads\/2016\/09\/wat-is-content-marketing.png?fit=600%2C463 600w\" alt=\"Qu'est-ce que le marketing de contenu ?\" width=\"600\" height=\"463\" data-attachment-id=\"3170\" data-permalink=\"https:\/\/are-agency.be\/wat-content-marketing\/wat-is-content-marketing\/\" data-orig-file=\"https:\/\/i0.wp.com\/are-agency.be\/wp-content\/uploads\/2016\/09\/wat-is-content-marketing.png?fit=600%2C463\" data-orig-size=\"600,463\" data-comments-opened=\"1\" data-image-meta=\"{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"resized_images\":\"Array\"}\" data-image-title=\"wat is content marketing\" data-image-description=\"\" data-medium-file=\"https:\/\/i0.wp.com\/are-agency.be\/wp-content\/uploads\/2016\/09\/wat-is-content-marketing.png?fit=300%2C232\" data-large-file=\"https:\/\/i0.wp.com\/are-agency.be\/wp-content\/uploads\/2016\/09\/wat-is-content-marketing.png?fit=600%2C463\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qu&#8217;est-ce que le marketing de contenu ? De nos jours, les consommateurs sont pour ainsi dire allergiques aux formes traditionnelles de publicit\u00e9. Ils en viennent ainsi \u00e0 bloquer (consciemment ou&#8230;<\/p>\n","protected":false},"author":1,"featured_media":20549,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[90],"tags":[],"class_list":["post-20543","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing-de-contenu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu&#039;est-ce que le marketing de contenu ? - Are Agency<\/title>\n<meta name=\"description\" content=\"Le marketing de contenu attire les clients avec un contenu utile plut\u00f4t qu&#039;avec de la publicit\u00e9 classique. 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