{"id":20519,"date":"2017-06-15T11:15:04","date_gmt":"2017-06-15T11:15:04","guid":{"rendered":"https:\/\/are-agency.be\/10-facons-daugmenter-le-nombre-de-clics-sur-vos-publicites-facebook\/"},"modified":"2026-11-03T13:24:18","modified_gmt":"2026-11-03T13:24:18","slug":"10-facons-daugmenter-le-nombre-de-clics-sur-vos-publicites-facebook","status":"publish","type":"post","link":"https:\/\/are-agency.be\/fr\/10-facons-daugmenter-le-nombre-de-clics-sur-vos-publicites-facebook\/","title":{"rendered":"10 fa\u00e7ons d’augmenter le nombre de clics sur vos publicit\u00e9s Facebook"},"content":{"rendered":"

10 fa\u00e7ons d’augmenter le nombre de clics sur vos publicit\u00e9s Facebook<\/h2>\n

Les publicit\u00e9s Facebook constituent l’un des moyens les plus rentables dont vous disposez pour accro\u00eetre la notori\u00e9t\u00e9 de votre marque ou de votre produit. Facebook vous offre ainsi la possibilit\u00e9 de cibler son immense base de \u00ab prospects \u00bb et de les transformer en clients payants.<\/p>\n

Les annonceurs qui ont appris \u00e0 utiliser efficacement les publicit\u00e9s Facebook b\u00e9n\u00e9ficient d’un taux de clics et d’un taux de conversion \u00e9lev\u00e9s.<\/p>\n

Ils parviennent \u00e0 toucher r\u00e9guli\u00e8rement leur public cible gr\u00e2ce \u00e0 des publications pertinentes.<\/p>\n

Mais tout le monde n’a pas encore acquis les comp\u00e9tences n\u00e9cessaires pour rendre votre campagne aussi efficace que possible. Une campagne comporte tellement d’aspects diff\u00e9rents qu’on en vient rapidement \u00e0 perdre le fil conducteur.<\/p>\n

Voici maintenant la question principale : que pouvez-vous faire pour obtenir un taux de clics aussi \u00e9lev\u00e9 que possible sur les publicit\u00e9s Facebook ?<\/strong><\/p>\n

    \n
  1. Modifiez le placement de votre produit.<\/strong><\/li>\n<\/ol>\n

    Modifiez et r\u00e9organisez la mani\u00e8re dont vous pr\u00e9sentez votre produit. Vous pouvez faire de m\u00eame avec le texte qui l’accompagne. Choisissez 2 ou 3 versions qui vous plaisent le plus et mettez-les en ligne pendant une semaine. Observez laquelle obtient les meilleurs r\u00e9sultats et poursuivez dans cette voie.<\/p>\n

    Vous effectuez ensuite un nouveau test A\/B par rapport \u00e0 l’annonce la plus performante.<\/p>\n

    \"Cr\u00e9er<\/p>\n

    2. Modifiez les couleurs de votre produit phare.<\/strong><\/p>\n

    Vous pr\u00e9sentez plusieurs \u00e9l\u00e9ments dans votre publicit\u00e9 ? Veillez alors \u00e0 ce que l\u2019article le plus beau ou le plus original se d\u00e9marque. Vous pouvez par exemple y parvenir en choisissant un v\u00eatement de couleur ou en modifiant l\u2019arri\u00e8re-plan.<\/p>\n

    Veillez toutefois \u00e0 ce que l\u2019arri\u00e8re-plan ne fasse pas passer votre produit au second plan.
    \n\"Publicit\u00e9s<\/p>\n

     <\/p>\n

    3. Utilisez des images qui attirent l’attention<\/strong><\/p>\n

    Il y a un nombre incroyable de photos qui d\u00e9filent sur votre mur Facebook. De ce fait, vous n\u2019en remarquez plus (consciemment) une grande partie.<\/p>\n

    \"Publicit\u00e9<\/p>\n

    4. Utilisez le mot \u00ab GRATUIT<\/strong> \u00bb<\/p>\n

    Le mot \u00ab gratuit \u00bb agit presque comme un d\u00e9clencheur pour ceux qui voient la publicit\u00e9. Pourquoi ne pas cliquer, puisque vous n\u2019avez rien \u00e0 perdre ?<\/p>\n

    \"Publicit\u00e9s<\/p>\n

     <\/p>\n

     <\/p>\n

    5. R\u00e9digez un texte qui s’adresse directement \u00e0 votre public cible<\/strong><\/p>\n

    \u00c9vitez les phrases g\u00e9n\u00e9rales et ennuyeuses. Privil\u00e9giez plut\u00f4t un contenu qui int\u00e9resse, motive ou touche votre public cible. Et n’oubliez pas de lui indiquer clairement ce qu’il doit faire.<\/p>\n

    \"Publicit\u00e9<\/p>\n

     <\/p>\n

    6. Modifiez vos options de \u00ab ciblage \u00bb<\/strong><\/p>\n

    Le Centre publicitaire Facebook offre des milliers de possibilit\u00e9s pour s\u00e9lectionner et segmenter votre public cible. Mais vous adressez-vous bien au bon public ?<\/p>\n

    Peut-\u00eatre que les trentenaires r\u00e9agissent mieux \u00e0 votre publicit\u00e9 que les jeunes de 20 ans ?<\/p>\n

    \"Publicit\u00e9s<\/p>\n

    7. Ajustez la fr\u00e9quence de diffusion de votre publicit\u00e9.<\/strong><\/p>\n

    Facebook vous permet de d\u00e9finir le nombre de fois o\u00f9 une personne verra votre publicit\u00e9. Si, apr\u00e8s trois affichages, elle n\u2019a toujours pas cliqu\u00e9, il serait peut-\u00eatre plus judicieux d\u2019investir votre budget dans une autre cible.<\/p>\n

    \"Fr\u00e9quence<\/p>\n

     <\/p>\n

    8. Optimisez votre publicit\u00e9 en vous appuyant sur les donn\u00e9es de votre Ad Center <\/strong><\/p>\n

    . <\/strong> En analysant ces chiffres, vous identifierez rapidement ce qui fonctionne et ce qui ne fonctionne pas pour votre produit ou service. Misez davantage sur ce qui fonctionne et arr\u00eatez les publicit\u00e9s qui n’atteignent pas les r\u00e9sultats escompt\u00e9s.<\/p>\n

    \"Publicit\u00e9s<\/p>\n

     <\/p>\n

    9. Tirez parti des preuves sociales <\/strong><\/p>\n

    M\u00eame en ligne, la pression sociale op\u00e8re. En montrant que d’autres utilisent votre produit, vous \u00e9liminez tout risque qu’ils ach\u00e8tent des produits de mauvaise qualit\u00e9.<\/p>\n

    \"Publicit\u00e9<\/p>\n

     <\/p>\n

     <\/p>\n

    10. Tirez parti de la pression du temps<\/strong><\/p>\n

    Cela peut para\u00eetre un peu insistant, mais c’est assur\u00e9ment efficace. S’ils ne se d\u00e9cident pas maintenant, ils passeront \u00e0 c\u00f4t\u00e9 de l’occasion de profiter de cette promotion.<\/p>\n

    \"Cr\u00e9er<\/p>\n

     <\/p>\n

     <\/p>\n

    \u00c0 quoi ressemble donc une bonne publicit\u00e9 ?<\/strong><\/p>\n

    Voici un bel exemple de publicit\u00e9 de qualit\u00e9 et efficace : celle de Hootsuite<\/a>:<\/p>\n

    \"Cr\u00e9er<\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    10 fa\u00e7ons d’augmenter le nombre de clics sur vos publicit\u00e9s Facebook Les publicit\u00e9s Facebook constituent l’un des moyens les plus rentables dont vous disposez pour accro\u00eetre la notori\u00e9t\u00e9 de votre…<\/p>\n","protected":false},"author":1,"featured_media":20521,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[102,90],"tags":[],"class_list":["post-20519","post","type-post","status-publish","format-standard","has-post-thumbnail","category-facebook-fr","category-marketing-de-contenu"],"yoast_head":"\nPlus de clics sur vos publicit\u00e9s Facebook - Are Agency<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez 10 fa\u00e7ons concr\u00e8tes d'augmenter le taux de clics de vos publicit\u00e9s Facebook, du ciblage de l'audience aux visuels et aux textes d'annonce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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