{"id":20488,"date":"2019-01-09T13:15:50","date_gmt":"2019-01-09T13:15:50","guid":{"rendered":"https:\/\/are-agency.be\/identifiez-votre-public-cible-grace-aux-publicites-facebook\/"},"modified":"2026-11-03T13:23:39","modified_gmt":"2026-11-03T13:23:39","slug":"identifiez-votre-public-cible-grace-aux-publicites-facebook","status":"publish","type":"post","link":"https:\/\/are-agency.be\/fr\/identifiez-votre-public-cible-grace-aux-publicites-facebook\/","title":{"rendered":"Identifiez votre public cible gr\u00e2ce aux publicit\u00e9s Facebook"},"content":{"rendered":"<h2>Identifiez votre public cible gr\u00e2ce aux publicit\u00e9s Facebook<\/h2>\n<p>Facebook compte 2 milliards d&#8217;utilisateurs mensuels, ce qui en fait une plateforme de choix pour la publicit\u00e9 de votre entreprise. Outre la possibilit\u00e9 de promouvoir une publication de votre page Facebook, vous avez \u00e9galement la possibilit\u00e9 d&#8217;utiliser des publicit\u00e9s au co\u00fbt par clic. Mais avec autant de personnes sur Facebook, qui l&#8217;utilisent de diff\u00e9rentes mani\u00e8res, comment trouver votre public ? Les publicit\u00e9s Facebook offrent d&#8217;innombrables moyens de cibler vos annonces, ce qui vous permet de toucher plus facilement les bonnes personnes et d&#8217;\u00e9viter celles qui ne sont pas int\u00e9ress\u00e9es par votre marque.<\/p>\n<h2>Sachez qui vous recherchez<\/h2>\n<p>Vous ne pouvez pas trouver votre public sur Facebook si vous ne savez pas qui il est. Vous devriez d\u00e9j\u00e0 avoir une bonne compr\u00e9hension de votre march\u00e9 cible et de ses caract\u00e9ristiques d\u00e9mographiques. Si vous d\u00e9butez, ou si vous pensez qu\u2019il est temps de r\u00e9examiner votre public, vous souhaiterez peut-\u00eatre mener quelques recherches. Vous souhaiterez peut-\u00eatre affiner votre compr\u00e9hension de votre march\u00e9 cible en cr\u00e9ant des profils d\u2019acheteurs, que vous pourrez utiliser pour orienter vos publicit\u00e9s et vos supports marketing. Une partie de vos recherches doit porter sur les r\u00e9seaux sociaux que votre public cible utilise et sur la mani\u00e8re dont il les utilise.<\/p>\n<p><a class=\"js-search-result-thumbnail non-js-link\" href=\"https:\/\/stock.adobe.com\/images\/ask\/111889861\" name=\"111889861\" data-ingest-clicktype=\"open-detail\" data-content-id=\"111889861\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/t3.ftcdn.net\/jpg\/01\/11\/88\/98\/240_F_111889861_xDzNFKel3YfIcwvQTkuSyItT10DcXx9K.jpg\" alt=\"Identifiez votre public cible gr\u00e2ce aux publicit\u00e9s Facebook\" width=\"218\" height=\"145\"><\/a><\/p>\n<h2>Comprenez qui utilise Facebook<\/h2>\n<p>Il convient de garder \u00e0 l&#8217;esprit que les publicit\u00e9s Facebook ne conviennent pas \u00e0 toutes les marques ou \u00e0 tous les produits. Certains affirment que cette plateforme n\u2019est pas id\u00e9ale pour les services publicitaires, et vous pourriez avoir du mal \u00e0 trouver votre public si vous ciblez un groupe sp\u00e9cifique peu pr\u00e9sent sur Facebook. Facebook est utilis\u00e9 par un large \u00e9ventail de personnes, mais cela ne signifie pas pour autant qu\u2019il s\u2019agisse toujours de la plateforme la plus adapt\u00e9e \u00e0 la publicit\u00e9. Il y a plusieurs \u00e9l\u00e9ments importants \u00e0 prendre en compte, notamment le fait que la majorit\u00e9 des utilisateurs de Facebook a moins de 35 ans, ou que l\u2019utilisation de Facebook diminue l\u00e9g\u00e8rement \u00e0 mesure que les revenus augmentent. Ces informations sont disponibles \u00e0 divers endroits sur Internet.<\/p>\n<p><a class=\"js-search-result-thumbnail non-js-link\" href=\"https:\/\/stock.adobe.com\/images\/social-button-f\/42352012\" name=\"42352012\" data-ingest-clicktype=\"open-detail\" data-content-id=\"42352012\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/t3.ftcdn.net\/jpg\/00\/42\/35\/20\/240_F_42352012_Bgd3Tmt44GOsXorF0wmiZEzTOhXdZ32b.jpg\" alt=\"Identifiez votre public cible gr\u00e2ce aux publicit\u00e9s Facebook\" width=\"253\" height=\"197\"><\/a><\/p>\n<h2>Ma\u00eetrisez le ciblage sur Facebook<\/h2>\n<p>Facebook vous permet de cibler vos publicit\u00e9s afin de vous assurer d&#8217;atteindre le bon public. Les outils de ciblage ne sont pas difficiles \u00e0 utiliser, mais vous pouvez toujours faire appel \u00e0 une personne plus exp\u00e9riment\u00e9e pour g\u00e9rer vos publicit\u00e9s \u00e0 votre place. Vous pouvez cibler vos publicit\u00e9s de diff\u00e9rentes mani\u00e8res, notamment :<\/p>\n<ul>\n<li>D\u00e9mographie<\/li>\n<li>Centres d\u2019int\u00e9r\u00eat<\/li>\n<li>Comportement<\/li>\n<\/ul>\n<p>Le ciblage des publicit\u00e9s Facebook offre bien plus de possibilit\u00e9s que vous ne le pensez ; il vaut donc la peine de consacrer un peu de temps \u00e0 vous familiariser avec les options qui s\u2019offrent \u00e0 vous. D\u00e9couvrez les diff\u00e9rentes possibilit\u00e9s de ciblage disponibles afin de prendre la mesure de ce qui est possible.<\/p>\n<h2>Ciblage publicitaire bas\u00e9 sur le comportement<\/h2>\n<p>L&#8217;un des moyens les plus efficaces de cibler les utilisateurs sur Facebook consiste \u00e0 s&#8217;appuyer sur leur comportement. Si les donn\u00e9es d\u00e9mographiques et les centres d\u2019int\u00e9r\u00eat sont utiles, le ciblage comportemental vous permet d\u2019affiner votre approche. Celui-ci peut \u00eatre subdivis\u00e9 en diff\u00e9rentes cat\u00e9gories, notamment la classification des consommateurs et les activit\u00e9s num\u00e9riques. Vous y trouverez encore davantage d\u2019options, telles que le syst\u00e8me d\u2019exploitation et le navigateur utilis\u00e9s par votre public. Vous pouvez \u00e9galement diffuser des publicit\u00e9s aupr\u00e8s de personnes susceptibles d\u2019avoir d\u00e9j\u00e0 visit\u00e9 votre page ou votre site web.<\/p>\n<p><a class=\"js-search-result-thumbnail non-js-link\" href=\"https:\/\/stock.adobe.com\/images\/your-attitude-determines-your-direction-sign-on-desert-road\/91842520\" name=\"91842520\" data-ingest-clicktype=\"open-detail\" data-content-id=\"91842520\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/t4.ftcdn.net\/jpg\/00\/91\/84\/25\/240_F_91842520_69Vn5Pt3N3tmbGkeMcSKYlCVCQmNINBF.jpg\" alt=\"Identifiez votre public cible gr\u00e2ce aux publicit\u00e9s Facebook\" width=\"212\" height=\"132\"><\/a><\/p>\n<p>Facebook pourrait \u00eatre un excellent moyen de promouvoir votre marque. Veillez \u00e0 cibler le bon public en utilisant les outils mis \u00e0 votre disposition.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Identifiez votre public cible gr\u00e2ce aux publicit\u00e9s Facebook Facebook compte 2 milliards d&#8217;utilisateurs mensuels, ce qui en fait une plateforme de choix pour la publicit\u00e9 de votre entreprise. Outre la&#8230;<\/p>\n","protected":false},"author":1,"featured_media":20489,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[102],"tags":[],"class_list":["post-20488","post","type-post","status-publish","format-standard","has-post-thumbnail","category-facebook-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Public cible et publicit\u00e9s Facebook - Are Agency<\/title>\n<meta name=\"description\" content=\"Comment identifier votre public cible avec les publicit\u00e9s Facebook ? 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