{"id":20484,"date":"2017-06-15T11:18:35","date_gmt":"2017-06-15T11:18:35","guid":{"rendered":"https:\/\/are-agency.be\/comment-installer-le-nouveau-pixel-facebook\/"},"modified":"2026-11-03T13:23:37","modified_gmt":"2026-11-03T13:23:37","slug":"comment-installer-le-nouveau-pixel-facebook","status":"publish","type":"post","link":"https:\/\/are-agency.be\/fr\/comment-installer-le-nouveau-pixel-facebook\/","title":{"rendered":"Comment installer le nouveau pixel Facebook ?"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n

Comment installer le nouveau pixel Facebook ?<\/h2>\n
\n

Cet article fait suite \u00e0 \u00abComment optimiser vos publicit\u00e9s sur Facebook gr\u00e2ce au nouveau pixel de suivi \u00bb<\/a><\/p>\n

Ajouter le nouveau pixel \u00e0 votre site web<\/h2>\n

Le nouveau pixel s\u2019ajoute \u00e0 peu pr\u00e8s de la m\u00eame mani\u00e8re que l\u2019ancien. Il doit \u00eatre plac\u00e9 dans l\u2019en-t\u00eate de votre site web ou sur votre page d\u2019accueil ; ainsi, il appara\u00eetra sur toutes les pages de votre site.<\/p>\n

La toute premi\u00e8re \u00e9tape consiste bien s\u00fbr \u00e0 cr\u00e9er votre pixel personnel.<\/p>\n

Pour ce faire, rendez-vous dans le Gestionnaire de publicit\u00e9s Facebook<\/a>. Une fois sur place, cliquez sur le menu \u00ab Gestionnaire de publicit\u00e9s \u00bb, puis s\u00e9lectionnez \u00ab Pixels \u00bb.<\/p>\n

Si vous n’en avez encore jamais cr\u00e9\u00e9, un bouton vert intitul\u00e9 \u00ab Create a pixel \u00bb s’affiche imm\u00e9diatement ; donnez un nom \u00e0 ce pixel et cr\u00e9ez-le.<\/p>\n

Si tout s’est bien pass\u00e9, vous devriez maintenant recevoir un code pixel. Pour fonctionner correctement, ce code doit figurer sur chaque page de votre site web. Le meilleur emplacement pour l’ins\u00e9rer est dans la section < head><\/head> de votre page d’accueil.<\/p>\n

Pour WordPress, il est \u00e9galement possible d’utiliser des plugins. Il vous suffit alors de copier-coller votre identifiant Pixel.<\/p>\n

 <\/p>\n

Vous n’\u00eates pas s\u00fbr que le pixel fonctionne ? Utilisez alors le Facebook Pixel Helper<\/a> pour v\u00e9rifier que tout est correctement configur\u00e9.<\/p>\n

Parfait, tout est en ordre. Vous pouvez d\u00e9sormais passer aux choses s\u00e9rieuses : retournez dans votre Ads Manager, cr\u00e9ez un groupe cible ou un groupe de conversion, puis lancez votre campagne publicitaire.<\/p>\n

 <\/p>\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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