{"id":20468,"date":"2017-06-15T11:20:21","date_gmt":"2017-06-15T11:20:21","guid":{"rendered":"https:\/\/are-agency.be\/les-tendances-marketing-a-succes-pour-2017\/"},"modified":"2026-11-03T13:23:20","modified_gmt":"2026-11-03T13:23:20","slug":"les-tendances-marketing-a-succes-pour-2017","status":"publish","type":"post","link":"https:\/\/are-agency.be\/fr\/les-tendances-marketing-a-succes-pour-2017\/","title":{"rendered":"Les tendances marketing \u00e0 succ\u00e8s pour 2017"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n

Quelles tendances marketing vont s’imposer en 2017 ?<\/h2>\n

Quelles seront les nouvelles tendances marketing de demain ? Comment votre entreprise peut-elle rester en phase avec son \u00e9poque ? D\u00e9couvrez dans cet article les tendances marketing les plus prometteuses.<\/em><\/p>\n

1. Les publicit\u00e9s vid\u00e9o domineront en 2017<\/h3>\n

L’une des tendances marketing les plus connues est sans aucun doute celle des publicit\u00e9s vid\u00e9o. YouTube<\/a><\/strong> semble exister depuis une \u00e9ternit\u00e9, et des entreprises telles que Facebook<\/a><\/strong> et Bing<\/strong> proposent \u00e9galement des publicit\u00e9s vid\u00e9o. Cette ann\u00e9e, le secteur de la publicit\u00e9 vid\u00e9o a connu un v\u00e9ritable essor. Google<\/a><\/strong> a d\u00e9velopp\u00e9 un nouveau concept : les publicit\u00e9s vid\u00e9o In-SERP. Gr\u00e2ce \u00e0 cela, les utilisateurs de ce moteur de recherche tr\u00e8s populaire verront davantage de publicit\u00e9s vid\u00e9o sur les sites web qu\u2019ils visitent. On ne s\u2019y attendrait pas, mais des publicit\u00e9s vid\u00e9o appara\u00eetront r\u00e9guli\u00e8rement sur votre \u00e9cran. \u00c9tant donn\u00e9 que Google <\/strong>est d\u00e9sormais <\/strong>propri\u00e9taire de YouTube<\/a><\/strong>, les possibilit\u00e9s virtuelles sont infinies.<\/p>\n

La collaboration entre Google et YouTube aura des r\u00e9percussions importantes sur la publicit\u00e9 vid\u00e9o.<\/em><\/p>\n

2. L’indexation des applications conna\u00eetra une croissance fulgurante en 2017<\/h3>\n

Google<\/a> <\/strong>a index\u00e9 les diff\u00e9rentes applications pendant un certain temps. Les crit\u00e8res de classement devenant de plus en plus complexes, les entreprises sont conscientes que les avantages d’une application bien con\u00e7ue auront un effet positif sur leur classement.<\/p>\n

Les sites web mobiles de qualit\u00e9 et clairs sont tr\u00e8s appr\u00e9ci\u00e9s des utilisateurs. Pourtant, les applications gagnent de plus en plus en popularit\u00e9. En principe, les applications offrent les m\u00eames fonctionnalit\u00e9s que les sites web classiques. Leur grand avantage r\u00e9side dans le fait qu\u2019elles sont plus rapides et plus accessibles pour les utilisateurs. En tant qu\u2019entreprise, veillez \u00e0 tirer parti de cette tendance.<\/p>\n

\u00c0 l’avenir, les applications vont prendre encore plus d’importance. Privil\u00e9giez une application rapide et accessible pour votre entreprise. <\/em><\/p>\n

3. Les assistants num\u00e9riques permettront une meilleure optimisation en 2017<\/h3>\n

Lorsque l’on \u00e9voque les tendances en mati\u00e8re de marketing, on pense imm\u00e9diatement \u00e0 l’optimisation pour les moteurs de recherche (SEO)<\/a> <\/strong>et le paiement au clic (PPC). Ces deux techniques tr\u00e8s r\u00e9pandues sont utilis\u00e9es pour faire conna\u00eetre votre site web \u00e0 des visiteurs qui ne le connaissent pas encore.<\/p>\n

L’innovation est un concept cl\u00e9 dans le monde num\u00e9rique. Il existe d\u00e9j\u00e0 plusieurs assistants num\u00e9riques, tels que Siri<\/a> <\/strong>et Cortana<\/a><\/strong>. Ces assistants num\u00e9riques utilisent \u00e9galement les moteurs de recherche traditionnels, mais ne le font que lorsqu\u2019on leur pose explicitement une question. Veillez \u00e0 ce que vos informations soient facilement accessibles aux assistants num\u00e9riques.<\/p>\n

Microsoft a d\u00e9velopp\u00e9 l’assistant num\u00e9rique Cortana. Cette intelligence artificielle vous aide \u00e0 rechercher des informations de mani\u00e8re cibl\u00e9e. <\/em><\/p>\n

4. La r\u00e9alit\u00e9 virtuelle, c’est l’avenir<\/h3>\n

Au cours des prochaines ann\u00e9es, de nombreuses innovations en mati\u00e8re de r\u00e9alit\u00e9 virtuelle verront le jour. Certaines ont \u00e9t\u00e9 sp\u00e9cialement con\u00e7ues pour les jeux vid\u00e9o, mais il existe \u00e9galement de nouveaux programmes destin\u00e9s \u00e0 un usage g\u00e9n\u00e9ral.<\/p>\n

Oculus<\/a><\/strong> est l’une des innovations les plus marquantes de ces derni\u00e8res ann\u00e9es. Il offre la possibilit\u00e9 de faire de la publicit\u00e9 d’une mani\u00e8re totalement nouvelle sur les r\u00e9seaux sociaux et les cha\u00eenes vid\u00e9o.<\/p>\n

\n

Dans cet article, nous avons tent\u00e9 de vous pr\u00e9senter les tendances marketing de demain. Restez vigilant et tirez parti des innovations pour d\u00e9velopper votre entreprise !<\/p>\n<\/blockquote>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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