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We refer to Word-of-Mouth (WOM) marketing when a consumer is so enthusiastic about your product or service that he or she brings it up in everyday conversations. In short: it\u2019s free advertising that results from a positive user experience. Often, something has happened that exceeded the consumer\u2019s expectations, sparking their enthusiasm. WOM is often encouraged by various promotional activities organized by companies that place a strong emphasis on interaction.<\/p>\n
As a business, there are various ways you can encourage your customers. Give them a reason to talk about you, exceed their expectations, or provide exclusive information. Focus especially on customer service. Exemplary customer service is extremely valuable\u2014it can make or break your business.<\/p>\n
Consumers feel a stronger emotional connection to a brand when the company truly listens to them. This is why many companies have representatives who discuss their products and services with consumers in person. This type of interaction, as well as promotional events, can encourage conversations about a company\u2019s product.<\/p>\n
The best strategies for WOM are:<\/p>\n
Note: Dishonesty is no excuse. Andy Sernovitz, a marketing expert in the field of WOM, has developed a kind of code of ethics to prevent problems:<\/p>\n
Word-of-Mouth: More Than Just Chit-Chat. What is WOM Marketing? We refer to Word-of-Mouth (WOM) marketing when a consumer is so enthusiastic about your product or service that he or…<\/p>\n","protected":false},"author":1,"featured_media":20732,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[40],"tags":[],"class_list":["post-20731","post","type-post","status-publish","format-standard","has-post-thumbnail","category-knowledge-database"],"yoast_head":"\n