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<\/a><\/h2>\nWhat actions result in a bounce?<\/h2>\n
The following visitor actions result in a \u201cbounce\u201d:<\/p>\n
1. They click back to the previous page.
\n2. They close the browser.
\n3. They enter a new URL.
\n4. They do not interact with the page within a 30-minute session.<\/p>\n
What could be the causes of a high bounce rate?<\/h2>\n
There can be several reasons for this. For example, it could be because your website isn\u2019t functioning properly or doesn\u2019t inspire confidence. Poorly implemented search engine optimization could also be a factor. The visitors who came to your page were actually looking for something else on your website or in your offerings, which means you\u2019re targeting the wrong audience.<\/p>\n
If you\u2019re specifically experiencing a high bounce rate on your homepage, this may be due to your value proposition. Is it immediately clear to visitors what value your company offers? Is it immediately clear what your website has to offer? If not, visitors will quickly leave. After all, it takes them no more than a glance to see whether your website conveys professionalism and reliability.<\/p>\n
Is a high bounce rate always bad?<\/h2>\n
Fortunately, a high bounce rate doesn’t always mean something is wrong. There are plenty of other reasons why it might be a bit higher. This usually depends on the website and the specific page.<\/p>\n
Suppose you write a very detailed blog post on your website about a specific topic. Because this blog post is so detailed, it provides readers with all the information they need on the topic they were searching for. Once they\u2019ve gathered all the necessary information, they leave your website without clicking through to another page. In this situation, the higher bounce rate is easy to explain and isn\u2019t necessarily a bad thing, since you\u2019ve provided your visitor with sufficient value.<\/p>\n
How can you lower your bounce rate as much as possible?<\/h2>\n
1. Make sure your website is responsive and works optimally across browsers.
\n2. Make sure your SEO and SEA are targeted at the right audience.
\n3. Make sure you have a strong value proposition.
\n4. Make sure your website and design are up to date.[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"
[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text] A bounce rate\u2014what exactly does that mean?…<\/p>\n","protected":false},"author":1,"featured_media":20638,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[40],"tags":[],"class_list":["post-20636","post","type-post","status-publish","format-standard","has-post-thumbnail","category-knowledge-database"],"yoast_head":"\n
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