{"id":17971,"date":"2024-02-07T10:41:15","date_gmt":"2024-02-07T09:41:15","guid":{"rendered":"https:\/\/are-agency.be\/blog\/5-essential-steps-for-a-successful-seo-strategy-with-semrush\/"},"modified":"2024-06-28T12:30:25","modified_gmt":"2024-06-28T10:30:25","slug":"5-essential-steps-for-a-successful-seo-strategy-with-semrush","status":"publish","type":"post","link":"https:\/\/are-agency.be\/en\/5-essential-steps-for-a-successful-seo-strategy-with-semrush\/","title":{"rendered":"5 Essential steps for a successful SEO strategy with SEMrush"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;40px&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;15701&#8243; image_size=&#8221;regular_small&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;center&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;3\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text max_width=&#8221;500&#8243; text_direction=&#8221;default&#8221;]&nbsp;<br \/>\n<b>Feb. 7, 2024 &#8211;  <\/b><strong>SEO is a dynamic game where using the right tools and strategies is crucial to success. SEMrush is one such powerful tool that can help you improve your organic findability. In this article, we discuss five essential steps you can take with SEMrush to optimize your SEO strategy.<\/strong><b><\/b>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h5><span style=\"color: #ff6600;\"><b>1. Find out relevant long-tail SEO keywords.<\/b><\/span><\/h5>\n<p><span style=\"font-weight: 400;\">A strong content strategy starts with identifying the right keywords. SEMrush&#8217;s Keyword Magic Tool is an excellent resource for discovering not only high-volume keywords, but also valuable long-tail keywords. These long-tail keywords, such as &#8220;plumber Arnhem hire a plumber,&#8221; can be less competitive and still generate more targeted traffic.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">How to use the Keyword Magic Tool:<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go to Semrush and select &#8220;SEO.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click on &#8220;Keyword Magic Tool&#8221; under &#8220;Keyword Research.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enter your keyword and click &#8216;Search&#8217; to get a list of relevant long-tail keywords.<\/span><\/li>\n<\/ul>\n<h5><\/h5>\n<h5><span style=\"color: #ff6600;\"><b>2. Identify competitors&#8217; best-scoring content.<\/b><\/span><\/h5>\n<p><span style=\"font-weight: 400;\">Taking inspiration from competitors is a smart move, especially if you can discover which content performs best. SEMrush&#8217;s &#8220;Organic Research&#8221; allows you to see not only your competitors&#8217; best pages, but also the keywords and backlinks they use.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">How to figure out the best-scoring content:<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go to &#8220;Organic Research&#8221; under &#8220;Competitive Research.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enter your competitor&#8217;s URL and click &#8220;Search.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click on &#8216;Pages&#8217; to see the top ranking pages and find out the keywords and backlinks used.<\/span><\/li>\n<\/ul>\n<h5><\/h5>\n<h5><span style=\"color: #ff6600;\"><b>3. Track (and act on) your positions within Google<\/b><\/span><\/h5>\n<p><span style=\"font-weight: 400;\">Monitoring your position in search results is essential. With SEMrush&#8217;s &#8220;Position Tracking,&#8221; you can track how well you&#8217;re performing and react quickly to changes. Be sure to set your positions by country, language and device for a detailed view.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">How to keep track of your positions:<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go to &#8220;Position Tracking&#8221; under &#8220;Rank Tracking.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select the appropriate project, enter keywords and review the data to identify trends.<\/span><\/li>\n<\/ul>\n<h5><\/h5>\n<h5><span style=\"color: #ff6600;\"><b>4. Improve the technical state of your website and fix problems<\/b><\/span><\/h5>\n<p><span style=\"font-weight: 400;\">SEMrush excels in technical SEO analysis. The &#8216;Site Audit&#8217; allows you to identify errors, warnings and comments. Focus on fixing errors that directly affect organic findability, such as sitemap problems or broken links.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">How to use the Site Audit:<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click on &#8220;Site Audit&#8221; under &#8220;On Page &amp; Tech SEO.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select the appropriate project and discover errors, warnings and comments that need to be addressed.<\/span><\/li>\n<\/ul>\n<h5><\/h5>\n<h5><span style=\"color: #ff6600;\"><b>5. Find out who in SE<\/b><b>O field are your competitors<\/b><\/span><\/h5>\n<p><span style=\"font-weight: 400;\">Identify your online competitors in Google to understand their strategies and learn from them. With SEMrush&#8217;s &#8220;Organic Research,&#8221; you can discover your biggest organic competitors and analyze their content and strategies.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">How to discover your organic competitors:<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click on &#8220;Organic Research&#8221; under &#8220;Competitive Research.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enter your own URL and click &#8220;Search.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click on &#8220;Competitors&#8221; to see a list of your competitors and analyze their approaches.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By following these steps and using SEMrush effectively, you can strengthen your SEO strategy and achieve better results in the competitive online world.<\/span><\/p>\n<p><b><br style=\"font-weight: 400;\">Need help with your SEO strategy? If so, please feel free to <span style=\"color: #ff6600;\"><br \/>\n  <a style=\"color: #ff6600;\" href=\"https:\/\/are-agency.be\/en\/contact\/\">contact<\/a><br \/>\n<\/span> with us.<\/b>[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;40px&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":16688,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[47,55],"tags":[],"class_list":["post-17971","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing-for-smes","category-seo-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Essential steps for a successful SEO strategy<\/title>\n<meta name=\"description\" content=\"5 Essential Steps for a Successful SEO Strategy with SEMrush. 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