{"id":17810,"date":"2017-06-15T11:18:35","date_gmt":"2017-06-15T09:18:35","guid":{"rendered":"https:\/\/are-agency.be\/blog\/how-do-you-install-the-new-facebook-pixel\/"},"modified":"2017-06-15T11:18:35","modified_gmt":"2017-06-15T09:18:35","slug":"how-do-you-install-the-new-facebook-pixel","status":"publish","type":"post","link":"https:\/\/are-agency.be\/en\/how-do-you-install-the-new-facebook-pixel\/","title":{"rendered":"How do you install the new Facebook Pixel?"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n

How do you install the new Facebook Pixel?<\/h2>\n
\n

This is a follow-up to “How to best advertise on Facebook with the new tracking Pixel<\/a>“<\/p>\n

Adding the new pixel to your website<\/h2>\n

The new pixel is added in much the same way as the old one. This should be placed in the header of your website or on your index page, this way it will appear on all pages in your website.<\/p>\n

The very first step, of course, is to create your personal Pixel.<\/p>\n

You do this by visiting the Facebook Ads Manager<\/a>. Once you get there, click on the Ads Manager menu and select “Pixels.”<\/p>\n

If you have never created one before you will immediately see a green button that says “create a pixel,” name this pixel and create it.<\/p>\n

If all went well you now get a pixel code. To work properly, this code must be on every page of your website. The best place to put these is in the <head><\/head> section of your index page.<\/p>\n

For WordPress, there is also the possibility of working through plugins. Here with you just copy and paste your Pixel ID.<\/p>\n

 <\/p>\n

Not sure the pixel is working? Then take a moment to use the Facebook Pixel Helper<\/a> to verify that everything is set up correctly.<\/p>\n

Ok fantastic everything is in order, now you can start the real work and go back to your Ads Manager and then you can create a target audience or conversion group and start advertising.<\/p>\n

 <\/p>\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none”…<\/p>\n","protected":false},"author":1,"featured_media":6825,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-17810","post","type-post","status-publish","format-standard","has-post-thumbnail","category-facebook-en"],"yoast_head":"\nHow to Install the New Facebook Pixel - Are Agency<\/title>\n<meta name=\"description\" content=\"Learn how to add the new Facebook Pixel to your website step by step, so you can track conversions and build audiences for your Facebook ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/are-agency.be\/en\/how-do-you-install-the-new-facebook-pixel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Install the New Facebook Pixel - Are Agency\" \/>\n<meta property=\"og:description\" content=\"Learn how to add the new Facebook Pixel to your website step by step, so you can track conversions and build audiences for your Facebook ads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/are-agency.be\/en\/how-do-you-install-the-new-facebook-pixel\/\" \/>\n<meta property=\"og:site_name\" content=\"Are Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/areagency\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-15T09:18:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/are-agency.be\/wp-content\/uploads\/2017\/06\/fb-pixel.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"areagency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"areagency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/are-agency.be\\\/en\\\/how-do-you-install-the-new-facebook-pixel\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/are-agency.be\\\/en\\\/how-do-you-install-the-new-facebook-pixel\\\/\"},\"author\":{\"name\":\"areagency\",\"@id\":\"https:\\\/\\\/are-agency.be\\\/en\\\/#\\\/schema\\\/person\\\/914626bea4738da7aa2a3e394094155a\"},\"headline\":\"How do you install the new Facebook Pixel?\",\"datePublished\":\"2017-06-15T09:18:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/are-agency.be\\\/en\\\/how-do-you-install-the-new-facebook-pixel\\\/\"},\"wordCount\":428,\"publisher\":{\"@id\":\"https:\\\/\\\/are-agency.be\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/are-agency.be\\\/en\\\/how-do-you-install-the-new-facebook-pixel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/are-agency.be\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/fb-pixel.png\",\"articleSection\":[\"Facebook\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/are-agency.be\\\/en\\\/how-do-you-install-the-new-facebook-pixel\\\/\",\"url\":\"https:\\\/\\\/are-agency.be\\\/en\\\/how-do-you-install-the-new-facebook-pixel\\\/\",\"name\":\"How to Install the New Facebook Pixel - Are Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/are-agency.be\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/are-agency.be\\\/en\\\/how-do-you-install-the-new-facebook-pixel\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/are-agency.be\\\/en\\\/how-do-you-install-the-new-facebook-pixel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/are-agency.be\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/fb-pixel.png\",\"datePublished\":\"2017-06-15T09:18:35+00:00\",\"description\":\"Learn how to add the new Facebook Pixel to your website step by step, so you can track conversions and build audiences for your Facebook ads.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/are-agency.be\\\/en\\\/how-do-you-install-the-new-facebook-pixel\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/are-agency.be\\\/en\\\/how-do-you-install-the-new-facebook-pixel\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/are-agency.be\\\/en\\\/how-do-you-install-the-new-facebook-pixel\\\/#primaryimage\",\"url\":\"https:\\\/\\\/are-agency.be\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/fb-pixel.png\",\"contentUrl\":\"https:\\\/\\\/are-agency.be\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/fb-pixel.png\",\"width\":1200,\"height\":750},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/are-agency.be\\\/en\\\/how-do-you-install-the-new-facebook-pixel\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/are-agency.be\\\/en\\\/full-service-ai-marketing-agency-marketing-development-ai\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How do you install the new Facebook Pixel?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/are-agency.be\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/are-agency.be\\\/en\\\/\",\"name\":\"Are Agency\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/are-agency.be\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/are-agency.be\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Organization\",\"ProfessionalService\"],\"@id\":\"https:\\\/\\\/are-agency.be\\\/en\\\/#organization\",\"name\":\"Are Agency\",\"url\":\"https:\\\/\\\/are-agency.be\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/are-agency.be\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/are-agency.be\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Logo_Are.png\",\"contentUrl\":\"https:\\\/\\\/are-agency.be\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Logo_Are.png\",\"width\":300,\"height\":133,\"caption\":\"Are Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/are-agency.be\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/areagency\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/are-agency\",\"https:\\\/\\\/www.instagram.com\\\/areagency\",\"https:\\\/\\\/www.tiktok.com\\\/@are.agency\"],\"email\":\"info@are-agency.be\",\"telephone\":\"+3233760602\",\"vatID\":\"BE0699758196\",\"address\":[{\"@type\":\"PostalAddress\",\"streetAddress\":\"Provinciale Steenweg 39\",\"postalCode\":\"2627\",\"addressLocality\":\"Schelle\",\"addressCountry\":\"BE\"},{\"@type\":\"PostalAddress\",\"streetAddress\":\"Koning Boudewijnlaan 20A\",\"postalCode\":\"3500\",\"addressLocality\":\"Hasselt\",\"addressCountry\":\"BE\"}],\"areaServed\":\"BE\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/are-agency.be\\\/en\\\/#\\\/schema\\\/person\\\/914626bea4738da7aa2a3e394094155a\",\"name\":\"areagency\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/661665dae7e7f562d06c1dddf0eaa3d4c282145e80252726a8de17e2179f9ea8?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/661665dae7e7f562d06c1dddf0eaa3d4c282145e80252726a8de17e2179f9ea8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/661665dae7e7f562d06c1dddf0eaa3d4c282145e80252726a8de17e2179f9ea8?s=96&d=mm&r=g\",\"caption\":\"areagency\"},\"sameAs\":[\"https:\\\/\\\/are-agency.be\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Install the New Facebook Pixel - Are Agency","description":"Learn how to add the new Facebook Pixel to your website step by step, so you can track conversions and build audiences for your Facebook ads.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/are-agency.be\/en\/how-do-you-install-the-new-facebook-pixel\/","og_locale":"en_US","og_type":"article","og_title":"How to Install the New Facebook Pixel - Are Agency","og_description":"Learn how to add the new Facebook Pixel to your website step by step, so you can track conversions and build audiences for your Facebook ads.","og_url":"https:\/\/are-agency.be\/en\/how-do-you-install-the-new-facebook-pixel\/","og_site_name":"Are Agency","article_publisher":"https:\/\/www.facebook.com\/areagency","article_published_time":"2017-06-15T09:18:35+00:00","og_image":[{"width":1200,"height":750,"url":"https:\/\/are-agency.be\/wp-content\/uploads\/2017\/06\/fb-pixel.png","type":"image\/png"}],"author":"areagency","twitter_card":"summary_large_image","twitter_misc":{"Written by":"areagency","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/are-agency.be\/en\/how-do-you-install-the-new-facebook-pixel\/#article","isPartOf":{"@id":"https:\/\/are-agency.be\/en\/how-do-you-install-the-new-facebook-pixel\/"},"author":{"name":"areagency","@id":"https:\/\/are-agency.be\/en\/#\/schema\/person\/914626bea4738da7aa2a3e394094155a"},"headline":"How do you install the new Facebook Pixel?","datePublished":"2017-06-15T09:18:35+00:00","mainEntityOfPage":{"@id":"https:\/\/are-agency.be\/en\/how-do-you-install-the-new-facebook-pixel\/"},"wordCount":428,"publisher":{"@id":"https:\/\/are-agency.be\/en\/#organization"},"image":{"@id":"https:\/\/are-agency.be\/en\/how-do-you-install-the-new-facebook-pixel\/#primaryimage"},"thumbnailUrl":"https:\/\/are-agency.be\/wp-content\/uploads\/2017\/06\/fb-pixel.png","articleSection":["Facebook"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/are-agency.be\/en\/how-do-you-install-the-new-facebook-pixel\/","url":"https:\/\/are-agency.be\/en\/how-do-you-install-the-new-facebook-pixel\/","name":"How to Install the New Facebook Pixel - Are Agency","isPartOf":{"@id":"https:\/\/are-agency.be\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/are-agency.be\/en\/how-do-you-install-the-new-facebook-pixel\/#primaryimage"},"image":{"@id":"https:\/\/are-agency.be\/en\/how-do-you-install-the-new-facebook-pixel\/#primaryimage"},"thumbnailUrl":"https:\/\/are-agency.be\/wp-content\/uploads\/2017\/06\/fb-pixel.png","datePublished":"2017-06-15T09:18:35+00:00","description":"Learn how to add the new Facebook Pixel to your website step by step, so you can track conversions and build audiences for your Facebook ads.","breadcrumb":{"@id":"https:\/\/are-agency.be\/en\/how-do-you-install-the-new-facebook-pixel\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/are-agency.be\/en\/how-do-you-install-the-new-facebook-pixel\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/are-agency.be\/en\/how-do-you-install-the-new-facebook-pixel\/#primaryimage","url":"https:\/\/are-agency.be\/wp-content\/uploads\/2017\/06\/fb-pixel.png","contentUrl":"https:\/\/are-agency.be\/wp-content\/uploads\/2017\/06\/fb-pixel.png","width":1200,"height":750},{"@type":"BreadcrumbList","@id":"https:\/\/are-agency.be\/en\/how-do-you-install-the-new-facebook-pixel\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/are-agency.be\/en\/full-service-ai-marketing-agency-marketing-development-ai\/"},{"@type":"ListItem","position":2,"name":"How do you install the new Facebook Pixel?"}]},{"@type":"WebSite","@id":"https:\/\/are-agency.be\/en\/#website","url":"https:\/\/are-agency.be\/en\/","name":"Are Agency","description":"","publisher":{"@id":"https:\/\/are-agency.be\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/are-agency.be\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Organization","ProfessionalService"],"@id":"https:\/\/are-agency.be\/en\/#organization","name":"Are Agency","url":"https:\/\/are-agency.be\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/are-agency.be\/en\/#\/schema\/logo\/image\/","url":"https:\/\/are-agency.be\/wp-content\/uploads\/2024\/12\/Logo_Are.png","contentUrl":"https:\/\/are-agency.be\/wp-content\/uploads\/2024\/12\/Logo_Are.png","width":300,"height":133,"caption":"Are Agency"},"image":{"@id":"https:\/\/are-agency.be\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/areagency","https:\/\/www.linkedin.com\/company\/are-agency","https:\/\/www.instagram.com\/areagency","https:\/\/www.tiktok.com\/@are.agency"],"email":"info@are-agency.be","telephone":"+3233760602","vatID":"BE0699758196","address":[{"@type":"PostalAddress","streetAddress":"Provinciale Steenweg 39","postalCode":"2627","addressLocality":"Schelle","addressCountry":"BE"},{"@type":"PostalAddress","streetAddress":"Koning Boudewijnlaan 20A","postalCode":"3500","addressLocality":"Hasselt","addressCountry":"BE"}],"areaServed":"BE"},{"@type":"Person","@id":"https:\/\/are-agency.be\/en\/#\/schema\/person\/914626bea4738da7aa2a3e394094155a","name":"areagency","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/661665dae7e7f562d06c1dddf0eaa3d4c282145e80252726a8de17e2179f9ea8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/661665dae7e7f562d06c1dddf0eaa3d4c282145e80252726a8de17e2179f9ea8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/661665dae7e7f562d06c1dddf0eaa3d4c282145e80252726a8de17e2179f9ea8?s=96&d=mm&r=g","caption":"areagency"},"sameAs":["https:\/\/are-agency.be"]}]}},"_links":{"self":[{"href":"https:\/\/are-agency.be\/en\/wp-json\/wp\/v2\/posts\/17810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/are-agency.be\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/are-agency.be\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/are-agency.be\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/are-agency.be\/en\/wp-json\/wp\/v2\/comments?post=17810"}],"version-history":[{"count":0,"href":"https:\/\/are-agency.be\/en\/wp-json\/wp\/v2\/posts\/17810\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/are-agency.be\/en\/wp-json\/wp\/v2\/media\/6825"}],"wp:attachment":[{"href":"https:\/\/are-agency.be\/en\/wp-json\/wp\/v2\/media?parent=17810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/are-agency.be\/en\/wp-json\/wp\/v2\/categories?post=17810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/are-agency.be\/en\/wp-json\/wp\/v2\/tags?post=17810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}