{"id":17797,"date":"2017-06-14T10:55:40","date_gmt":"2017-06-14T08:55:40","guid":{"rendered":"https:\/\/are-agency.be\/blog\/what-is-the-facebook-pixel\/"},"modified":"2017-06-14T10:55:40","modified_gmt":"2017-06-14T08:55:40","slug":"what-is-the-facebook-pixel","status":"publish","type":"post","link":"https:\/\/are-agency.be\/en\/blog\/what-is-the-facebook-pixel\/","title":{"rendered":"What is the Facebook Pixel"},"content":{"rendered":"

What is the Facebook Pixel?<\/strong><\/p>\n

Pixels are often used across ad platforms. A pixel leaves a “Cookie<\/a>” from your website on your visitor’s computer. From now on, you know who your visitor is and can re-target them.<\/p>\n

The Pixel can also be used to study browsing\/purchasing behavior, and measure the effectiveness of your ads.<\/p>\n

The Facebook Pixel explained <\/strong><\/h3>\n

What was the Facebook Pixel before :<\/strong><\/p>\n

Facebook used a custom audience pixel that allowed re-targeting, this along with a conversion pixel (to measure online sales, for example) . Each ad account could only use one custom audience pixel, but you could create as many conversion pixels as you wanted.<\/p>\n

What is the Facebook Pixel now :<\/strong><\/p>\n

Ever since 2015, Facebook has been working on the new Facebook Pixel.<\/p>\n

One pixel to replace all others<\/p><\/blockquote>\n

This pixel will be the only one you still need, it provides re-targeting, optimization and follow-up at the same time.<\/p>\n

\"What<\/p>\n","protected":false},"excerpt":{"rendered":"

What is the Facebook Pixel? Pixels are often used across ad platforms. A pixel leaves a “Cookie” from your website on your visitor’s computer. 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