{"id":17795,"date":"2017-06-14T10:53:14","date_gmt":"2017-06-14T08:53:14","guid":{"rendered":"https:\/\/are-agency.be\/blog\/what-is-content-marketing\/"},"modified":"2017-06-14T10:53:14","modified_gmt":"2017-06-14T08:53:14","slug":"what-is-content-marketing","status":"publish","type":"post","link":"https:\/\/are-agency.be\/en\/blog\/what-is-content-marketing\/","title":{"rendered":"What is content marketing"},"content":{"rendered":"<h2 data-fontsize=\"21\" data-lineheight=\"27\">What is Content Marketing?<\/h2>\n<p>Today, consumers are almost allergic to traditional forms of advertising. As a result, they will (un)consciously block the messages on TV,radio and magazines and so as a company you spend a lot of money for a relatively low impact.<\/p>\n<p>But there&#8217;s a better way to reach your consumer without disturbing him or her; in fact, you&#8217;re helping them.<\/p>\n<blockquote><p>Content marketing is a form of marketing that focuses on creating and distributing valuable and relevant content to attract new customers and keep in touch with paying customers.<\/p><\/blockquote>\n<p>The PURPOSE of content marketing is to ensure that consumers connect with your brand, company or image. It is a process that does not stand alone; you must also exude the right values that your customer expects in all other areas. But when you add this to your existing marketing tactics, it has a fantastic impact.<\/p>\n<p>You communicate with your potential customers by offering relevant and interesting articles, videos, images, info-graphics&#8230; that look visually beautiful and solve the customer&#8217;s problems.<\/p>\n<p>It also increases your findability through search engines because you have more content online on which to be found.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3170\" src=\"https:\/\/i0.wp.com\/are-agency.be\/wp-content\/uploads\/2016\/09\/wat-is-content-marketing.png?resize=600%2C463\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" srcset=\"https:\/\/i0.wp.com\/are-agency.be\/wp-content\/uploads\/2016\/09\/wat-is-content-marketing.png?resize=100%2C77 100w, https:\/\/i0.wp.com\/are-agency.be\/wp-content\/uploads\/2016\/09\/wat-is-content-marketing.png?resize=150%2C116 150w, https:\/\/i0.wp.com\/are-agency.be\/wp-content\/uploads\/2016\/09\/wat-is-content-marketing.png?resize=300%2C232 300w, https:\/\/i0.wp.com\/are-agency.be\/wp-content\/uploads\/2016\/09\/wat-is-content-marketing.png?resize=400%2C309 400w, https:\/\/i0.wp.com\/are-agency.be\/wp-content\/uploads\/2016\/09\/wat-is-content-marketing.png?resize=430%2C332 430w, https:\/\/i0.wp.com\/are-agency.be\/wp-content\/uploads\/2016\/09\/wat-is-content-marketing.png?fit=600%2C463 600w\" alt=\"what is content marketing\" width=\"600\" height=\"463\" data-attachment-id=\"3170\" data-permalink=\"https:\/\/are-agency.be\/wat-content-marketing\/wat-is-content-marketing\/\" data-orig-file=\"https:\/\/i0.wp.com\/are-agency.be\/wp-content\/uploads\/2016\/09\/wat-is-content-marketing.png?fit=600%2C463\" data-orig-size=\"600,463\" data-comments-opened=\"1\" data-image-meta=\"{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"0\",\"resized_images\":\"Array\"}\" data-image-title=\"wat is content marketing\" data-image-description=\"\" data-medium-file=\"https:\/\/i0.wp.com\/are-agency.be\/wp-content\/uploads\/2016\/09\/wat-is-content-marketing.png?fit=300%2C232\" data-large-file=\"https:\/\/i0.wp.com\/are-agency.be\/wp-content\/uploads\/2016\/09\/wat-is-content-marketing.png?fit=600%2C463\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is Content Marketing? Today, consumers are almost allergic to traditional forms of advertising. As a result, they will (un)consciously block the messages on TV,radio and magazines and so as&#8230;<\/p>\n","protected":false},"author":1,"featured_media":16440,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[48],"tags":[],"class_list":["post-17795","post","type-post","status-publish","format-standard","has-post-thumbnail","category-content-marketing-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is content marketing - Are Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/are-agency.be\/en\/blog\/what-is-content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is content marketing - Are Agency\" \/>\n<meta property=\"og:description\" content=\"What is Content Marketing? 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