{"id":17791,"date":"2017-06-14T10:52:04","date_gmt":"2017-06-14T08:52:04","guid":{"rendered":"https:\/\/are-agency.be\/blog\/what-is-tripwire-marketing\/"},"modified":"2024-06-28T12:27:20","modified_gmt":"2024-06-28T10:27:20","slug":"what-is-tripwire-marketing","status":"publish","type":"post","link":"https:\/\/are-agency.be\/en\/blog\/what-is-tripwire-marketing\/","title":{"rendered":"What is tripwire marketing"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n

What is a tripwire?<\/h2>\n

In the marketing world, this is often compared to a self-liquidating offer. A tripwire is an almost irresistible, low-ball offer with only one goal in mind, to turn your visitor into a customer.<\/p>\n

You won’t get rich from it but it creates a change in the relationship between them. This turns a lead or prospect into an actual customer. Even if it costs only 1 euro, it creates a change in the relationship.<\/p>\n

 <\/p>\n

If you’re looking for a domain name and you get the chance to purchase it for 99 cents, you won’t have to think twice. You know it’s a great deal.<\/p>\n

But suppose after a few weeks you still need 2 domain names. You will return to the same provider who has already sold you a domain for 99 cents. You know you get what you pay for, it’s already confidential work and you keep everything easily in one account.<\/p>\n

But this time, as a customer, you will pay the normal price.<\/p>\n

As a seller, you make a one-time small loss or offer a very inexpensive product or service with the intention of getting a repeat customer. Once he or she is in your customer base you can begin up-sells.<\/p>\n

Tripwire marketing is usually part of a sales funnel.<\/a><\/strong><\/p>\n

What is tripwire marketing not?<\/strong><\/p>\n

A tripwire is not the same as a coupon.<\/p>\n

-40% may also seem like a fantastic offer but it is not the same as a tripwire offer. The threshold for going somewhere new to buy something you have no experience with (even at a discount) is many times higher than buying something for a few euros.[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none”…<\/p>\n","protected":false},"author":1,"featured_media":16438,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[47],"tags":[],"class_list":["post-17791","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing-for-smes"],"yoast_head":"\nWhat is tripwire marketing - Are Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/are-agency.be\/en\/blog\/what-is-tripwire-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is tripwire marketing - Are Agency\" \/>\n<meta property=\"og:description\" content=\"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none”...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/are-agency.be\/en\/blog\/what-is-tripwire-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Are Agency\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-14T08:52:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-28T10:27:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/are-agency.be\/wp-content\/uploads\/2017\/06\/tripwire-marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"areagency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"areagency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/are-agency.be\\\/en\\\/blog\\\/what-is-tripwire-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/are-agency.be\\\/en\\\/blog\\\/what-is-tripwire-marketing\\\/\"},\"author\":{\"name\":\"areagency\",\"@id\":\"https:\\\/\\\/are-agency.be\\\/en\\\/#\\\/schema\\\/person\\\/1f4a60b4d5a27e4024a62355d2330d0d\"},\"headline\":\"What is tripwire marketing\",\"datePublished\":\"2017-06-14T08:52:04+00:00\",\"dateModified\":\"2024-06-28T10:27:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/are-agency.be\\\/en\\\/blog\\\/what-is-tripwire-marketing\\\/\"},\"wordCount\":448,\"image\":{\"@id\":\"https:\\\/\\\/are-agency.be\\\/en\\\/blog\\\/what-is-tripwire-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/are-agency.be\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/tripwire-marketing.png\",\"articleSection\":[\"Marketing for SMEs\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/are-agency.be\\\/en\\\/blog\\\/what-is-tripwire-marketing\\\/\",\"url\":\"https:\\\/\\\/are-agency.be\\\/en\\\/blog\\\/what-is-tripwire-marketing\\\/\",\"name\":\"What is tripwire marketing - Are Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/are-agency.be\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/are-agency.be\\\/en\\\/blog\\\/what-is-tripwire-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/are-agency.be\\\/en\\\/blog\\\/what-is-tripwire-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/are-agency.be\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/tripwire-marketing.png\",\"datePublished\":\"2017-06-14T08:52:04+00:00\",\"dateModified\":\"2024-06-28T10:27:20+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/are-agency.be\\\/en\\\/#\\\/schema\\\/person\\\/1f4a60b4d5a27e4024a62355d2330d0d\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/are-agency.be\\\/en\\\/blog\\\/what-is-tripwire-marketing\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/are-agency.be\\\/en\\\/blog\\\/what-is-tripwire-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/are-agency.be\\\/en\\\/blog\\\/what-is-tripwire-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/are-agency.be\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/tripwire-marketing.png\",\"contentUrl\":\"https:\\\/\\\/are-agency.be\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/tripwire-marketing.png\",\"width\":1200,\"height\":750},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/are-agency.be\\\/en\\\/blog\\\/what-is-tripwire-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/are-agency.be\\\/en\\\/full-service-marketing-agency-branding-to-advertising\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is tripwire marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/are-agency.be\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/are-agency.be\\\/en\\\/\",\"name\":\"Are Agency\",\"description\":\"Leading the way on your digital adventure\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/are-agency.be\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/are-agency.be\\\/en\\\/#\\\/schema\\\/person\\\/1f4a60b4d5a27e4024a62355d2330d0d\",\"name\":\"areagency\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/661665dae7e7f562d06c1dddf0eaa3d4c282145e80252726a8de17e2179f9ea8?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/661665dae7e7f562d06c1dddf0eaa3d4c282145e80252726a8de17e2179f9ea8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/661665dae7e7f562d06c1dddf0eaa3d4c282145e80252726a8de17e2179f9ea8?s=96&d=mm&r=g\",\"caption\":\"areagency\"},\"sameAs\":[\"https:\\\/\\\/are-agency.be\"],\"url\":\"https:\\\/\\\/are-agency.be\\\/en\\\/blog\\\/author\\\/areagency\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is tripwire marketing - Are Agency","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/are-agency.be\/en\/blog\/what-is-tripwire-marketing\/","og_locale":"en_US","og_type":"article","og_title":"What is tripwire marketing - Are Agency","og_description":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none”...","og_url":"https:\/\/are-agency.be\/en\/blog\/what-is-tripwire-marketing\/","og_site_name":"Are Agency","article_published_time":"2017-06-14T08:52:04+00:00","article_modified_time":"2024-06-28T10:27:20+00:00","og_image":[{"width":1200,"height":750,"url":"https:\/\/are-agency.be\/wp-content\/uploads\/2017\/06\/tripwire-marketing.png","type":"image\/png"}],"author":"areagency","twitter_card":"summary_large_image","twitter_misc":{"Written by":"areagency","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/are-agency.be\/en\/blog\/what-is-tripwire-marketing\/#article","isPartOf":{"@id":"https:\/\/are-agency.be\/en\/blog\/what-is-tripwire-marketing\/"},"author":{"name":"areagency","@id":"https:\/\/are-agency.be\/en\/#\/schema\/person\/1f4a60b4d5a27e4024a62355d2330d0d"},"headline":"What is tripwire marketing","datePublished":"2017-06-14T08:52:04+00:00","dateModified":"2024-06-28T10:27:20+00:00","mainEntityOfPage":{"@id":"https:\/\/are-agency.be\/en\/blog\/what-is-tripwire-marketing\/"},"wordCount":448,"image":{"@id":"https:\/\/are-agency.be\/en\/blog\/what-is-tripwire-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/are-agency.be\/wp-content\/uploads\/2017\/06\/tripwire-marketing.png","articleSection":["Marketing for SMEs"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/are-agency.be\/en\/blog\/what-is-tripwire-marketing\/","url":"https:\/\/are-agency.be\/en\/blog\/what-is-tripwire-marketing\/","name":"What is tripwire marketing - Are Agency","isPartOf":{"@id":"https:\/\/are-agency.be\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/are-agency.be\/en\/blog\/what-is-tripwire-marketing\/#primaryimage"},"image":{"@id":"https:\/\/are-agency.be\/en\/blog\/what-is-tripwire-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/are-agency.be\/wp-content\/uploads\/2017\/06\/tripwire-marketing.png","datePublished":"2017-06-14T08:52:04+00:00","dateModified":"2024-06-28T10:27:20+00:00","author":{"@id":"https:\/\/are-agency.be\/en\/#\/schema\/person\/1f4a60b4d5a27e4024a62355d2330d0d"},"breadcrumb":{"@id":"https:\/\/are-agency.be\/en\/blog\/what-is-tripwire-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/are-agency.be\/en\/blog\/what-is-tripwire-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/are-agency.be\/en\/blog\/what-is-tripwire-marketing\/#primaryimage","url":"https:\/\/are-agency.be\/wp-content\/uploads\/2017\/06\/tripwire-marketing.png","contentUrl":"https:\/\/are-agency.be\/wp-content\/uploads\/2017\/06\/tripwire-marketing.png","width":1200,"height":750},{"@type":"BreadcrumbList","@id":"https:\/\/are-agency.be\/en\/blog\/what-is-tripwire-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/are-agency.be\/en\/full-service-marketing-agency-branding-to-advertising\/"},{"@type":"ListItem","position":2,"name":"What is tripwire marketing"}]},{"@type":"WebSite","@id":"https:\/\/are-agency.be\/en\/#website","url":"https:\/\/are-agency.be\/en\/","name":"Are Agency","description":"Leading the way on your digital adventure","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/are-agency.be\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/are-agency.be\/en\/#\/schema\/person\/1f4a60b4d5a27e4024a62355d2330d0d","name":"areagency","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/661665dae7e7f562d06c1dddf0eaa3d4c282145e80252726a8de17e2179f9ea8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/661665dae7e7f562d06c1dddf0eaa3d4c282145e80252726a8de17e2179f9ea8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/661665dae7e7f562d06c1dddf0eaa3d4c282145e80252726a8de17e2179f9ea8?s=96&d=mm&r=g","caption":"areagency"},"sameAs":["https:\/\/are-agency.be"],"url":"https:\/\/are-agency.be\/en\/blog\/author\/areagency\/"}]}},"_links":{"self":[{"href":"https:\/\/are-agency.be\/en\/wp-json\/wp\/v2\/posts\/17791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/are-agency.be\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/are-agency.be\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/are-agency.be\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/are-agency.be\/en\/wp-json\/wp\/v2\/comments?post=17791"}],"version-history":[{"count":0,"href":"https:\/\/are-agency.be\/en\/wp-json\/wp\/v2\/posts\/17791\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/are-agency.be\/en\/wp-json\/wp\/v2\/media\/16438"}],"wp:attachment":[{"href":"https:\/\/are-agency.be\/en\/wp-json\/wp\/v2\/media?parent=17791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/are-agency.be\/en\/wp-json\/wp\/v2\/categories?post=17791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/are-agency.be\/en\/wp-json\/wp\/v2\/tags?post=17791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}