{"id":17624,"date":"2023-04-14T08:46:22","date_gmt":"2023-04-14T06:46:22","guid":{"rendered":"https:\/\/are-agency.be\/blog\/social-media-marketing\/"},"modified":"2023-04-14T08:46:22","modified_gmt":"2023-04-14T06:46:22","slug":"social-media-marketing","status":"publish","type":"post","link":"https:\/\/are-agency.be\/en\/social-media-marketing\/","title":{"rendered":"Social media marketing"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;14704&#8243; image_size=&#8221;regular_small&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;center&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]<b>APRIL 14, 2023 &#8211;  <\/b><strong>Social media has changed not only our personal lives, but also the way companies do their marketing. Social media marketing is a powerful way to reach potential customers and increase brand awareness. Here&#8217;s everything you need to know about social media marketing.<\/strong><\/p>\n<p><b><br style=\"font-weight: 400;\"><br style=\"font-weight: 400;\"><\/b><b><\/b>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h3><span style=\"font-weight: 400;\">What is social media marketing?<\/span><b><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Social media marketing is the use of social media platforms to achieve marketing goals such as increasing brand awareness, boosting sales and building relationships with customers. Companies use social media to promote their brand, sell products and facilitate communication with customers.<\/span><b><br \/>\n<\/b><\/p>\n<h4><span style=\"font-weight: 400;\">How does social media marketing work?<\/span><b><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Businesses can use social media to share different types of content, such as images, videos and text. This can range from product ads and promotions to blog posts and news articles. Content can be shared organically, but companies can also use paid ads to increase their reach and reach their target audience.<\/span><b><\/b><\/p>\n<h4><span style=\"font-weight: 400;\">Benefits of social media marketing:<\/span><b><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Social media marketing has several advantages over traditional marketing methods. Here are some of the key benefits:<\/span><b><\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Higher brand awareness: Social media marketing can help increase brand awareness by reaching a large audience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Higher engagement: Social media allow companies to connect with and build relationships with their customers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cheaper: Social media marketing is often cheaper than traditional marketing methods, making it suitable for smaller businesses as well.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Social media marketing: How to grow your business<\/span><b><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In recent years, the importance of social media for businesses has increased dramatically. Social media platforms such as Facebook, Twitter, LinkedIn, Instagram and TikTok allow companies to cost-effectively communicate with their target audience and expand their reach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But social media marketing is more than just creating an account and posting. It requires a strategic approach to ensure that your posts are seen by the right audience and that your social media activities contribute to the growth of your business. Below are some tips to help you optimize your social media marketing:<\/span><b><\/b><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">1. Define your objectives<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Before you start creating content and posting, be clear about your goals. What do you want to achieve with your social media activities? Want to increase your brand awareness, generate more traffic to your website, promote your products or services or generate more leads? By defining your goals, you can better focus your efforts and measure your success.<\/span><\/p>\n<h4><b><\/b><span style=\"font-weight: 400;\">2. Know your target audience<\/span><b><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">To make your social media marketing successful, you need to know who your target audience is. What are their interests, needs and challenges? What social media platforms are they active on? By understanding your target audience, you can create content that matches their interests and reach them better.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">3. Choose the right channels<\/span><b><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Not all social media platforms are suitable for every business. Choose the platforms that best fit your target audience and goals. For example, if your target audience is primarily active on LinkedIn, it makes sense to be active on that platform rather than on TikTok.<\/span><\/p>\n<h4><b><\/b><span style=\"font-weight: 400;\">4. Create valuable content<\/span><b><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Creating valuable content is the key to successful social media marketing. By creating content that connects with your target audience&#8217;s interests and helps them solve their problems, you can gain their trust and encourage them to take action.<\/span><b><\/b><\/p>\n<h4><span style=\"font-weight: 400;\">5. Engage your audience<\/span><b><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Social media is a two-way street. Engage your audience by asking questions, starting discussions and soliciting their feedback. By interacting with your target audience, you can build a better relationship and expand your reach.<\/span><b><\/b><\/p>\n<h4><span style=\"font-weight: 400;\">6. Monitor and analyze your performance<\/span><b><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Monitoring and analyzing your performance is essential to determine what is working and what is not. Use analytics tools to see how your posts are performing, what content is most popular and how your audience is behaving.<\/span><\/p>\n<p><b><br style=\"font-weight: 400;\"><br style=\"font-weight: 400;\">Would you like to improve your social media? If so, please feel free to <span style=\"color: #ff6600;\"><br \/>\n  <a style=\"color: #ff6600;\" href=\"https:\/\/are-agency.be\/en\/contact\/\">contact<\/a><br \/>\n<\/span> us and together we&#8217;ll come up with a strategy for your social media.<\/b><\/p>\n<p><b> <\/b><\/p>\n<p><b> <\/b>[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":14704,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[29,31],"tags":[],"class_list":["post-17624","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing-for-smes","category-social-media-marketing-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social media marketing<\/title>\n<meta name=\"description\" content=\"Social media marketing helps you reach potential customers and increase brand awareness. Here is everything you need to know to get started with results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/are-agency.be\/en\/social-media-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social media marketing\" \/>\n<meta property=\"og:description\" content=\"Social media marketing helps you reach potential customers and increase brand awareness. Here is everything you need to know to get started with results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/are-agency.be\/en\/social-media-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Are Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/areagency\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-14T06:46:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/are-agency.be\/wp-content\/uploads\/2023\/04\/ARE2-socialpost.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"areagency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"areagency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/are-agency.be\\\/en\\\/social-media-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/are-agency.be\\\/en\\\/social-media-marketing\\\/\"},\"author\":{\"name\":\"areagency\",\"@id\":\"https:\\\/\\\/are-agency.be\\\/en\\\/#\\\/schema\\\/person\\\/914626bea4738da7aa2a3e394094155a\"},\"headline\":\"Social media marketing\",\"datePublished\":\"2023-04-14T06:46:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/are-agency.be\\\/en\\\/social-media-marketing\\\/\"},\"wordCount\":1284,\"publisher\":{\"@id\":\"https:\\\/\\\/are-agency.be\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/are-agency.be\\\/en\\\/social-media-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/are-agency.be\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/ARE2-socialpost.png\",\"articleSection\":[\"Marketing for SMEs\",\"Social media marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/are-agency.be\\\/en\\\/social-media-marketing\\\/\",\"url\":\"https:\\\/\\\/are-agency.be\\\/en\\\/social-media-marketing\\\/\",\"name\":\"Social media marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/are-agency.be\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/are-agency.be\\\/en\\\/social-media-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/are-agency.be\\\/en\\\/social-media-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/are-agency.be\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/ARE2-socialpost.png\",\"datePublished\":\"2023-04-14T06:46:22+00:00\",\"description\":\"Social media marketing helps you reach potential customers and increase brand awareness. Here is everything you need to know to get started with results.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/are-agency.be\\\/en\\\/social-media-marketing\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/are-agency.be\\\/en\\\/social-media-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/are-agency.be\\\/en\\\/social-media-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/are-agency.be\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/ARE2-socialpost.png\",\"contentUrl\":\"https:\\\/\\\/are-agency.be\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/ARE2-socialpost.png\",\"width\":1080,\"height\":1350},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/are-agency.be\\\/en\\\/social-media-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/are-agency.be\\\/en\\\/full-service-ai-marketing-agency-marketing-development-ai\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social media marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/are-agency.be\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/are-agency.be\\\/en\\\/\",\"name\":\"Are Agency\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/are-agency.be\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/are-agency.be\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Organization\",\"ProfessionalService\"],\"@id\":\"https:\\\/\\\/are-agency.be\\\/en\\\/#organization\",\"name\":\"Are Agency\",\"url\":\"https:\\\/\\\/are-agency.be\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/are-agency.be\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/are-agency.be\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Logo_Are.png\",\"contentUrl\":\"https:\\\/\\\/are-agency.be\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Logo_Are.png\",\"width\":300,\"height\":133,\"caption\":\"Are Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/are-agency.be\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/areagency\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/are-agency\",\"https:\\\/\\\/www.instagram.com\\\/areagency\",\"https:\\\/\\\/www.tiktok.com\\\/@are.agency\"],\"email\":\"info@are-agency.be\",\"telephone\":\"+3233760602\",\"vatID\":\"BE0699758196\",\"address\":[{\"@type\":\"PostalAddress\",\"streetAddress\":\"Provinciale Steenweg 39\",\"postalCode\":\"2627\",\"addressLocality\":\"Schelle\",\"addressCountry\":\"BE\"},{\"@type\":\"PostalAddress\",\"streetAddress\":\"Koning Boudewijnlaan 20A\",\"postalCode\":\"3500\",\"addressLocality\":\"Hasselt\",\"addressCountry\":\"BE\"}],\"areaServed\":\"BE\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/are-agency.be\\\/en\\\/#\\\/schema\\\/person\\\/914626bea4738da7aa2a3e394094155a\",\"name\":\"areagency\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/661665dae7e7f562d06c1dddf0eaa3d4c282145e80252726a8de17e2179f9ea8?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/661665dae7e7f562d06c1dddf0eaa3d4c282145e80252726a8de17e2179f9ea8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/661665dae7e7f562d06c1dddf0eaa3d4c282145e80252726a8de17e2179f9ea8?s=96&d=mm&r=g\",\"caption\":\"areagency\"},\"sameAs\":[\"https:\\\/\\\/are-agency.be\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Social media marketing","description":"Social media marketing helps you reach potential customers and increase brand awareness. Here is everything you need to know to get started with results.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/are-agency.be\/en\/social-media-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Social media marketing","og_description":"Social media marketing helps you reach potential customers and increase brand awareness. Here is everything you need to know to get started with results.","og_url":"https:\/\/are-agency.be\/en\/social-media-marketing\/","og_site_name":"Are Agency","article_publisher":"https:\/\/www.facebook.com\/areagency","article_published_time":"2023-04-14T06:46:22+00:00","og_image":[{"width":1080,"height":1350,"url":"https:\/\/are-agency.be\/wp-content\/uploads\/2023\/04\/ARE2-socialpost.png","type":"image\/png"}],"author":"areagency","twitter_card":"summary_large_image","twitter_misc":{"Written by":"areagency","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/are-agency.be\/en\/social-media-marketing\/#article","isPartOf":{"@id":"https:\/\/are-agency.be\/en\/social-media-marketing\/"},"author":{"name":"areagency","@id":"https:\/\/are-agency.be\/en\/#\/schema\/person\/914626bea4738da7aa2a3e394094155a"},"headline":"Social media marketing","datePublished":"2023-04-14T06:46:22+00:00","mainEntityOfPage":{"@id":"https:\/\/are-agency.be\/en\/social-media-marketing\/"},"wordCount":1284,"publisher":{"@id":"https:\/\/are-agency.be\/en\/#organization"},"image":{"@id":"https:\/\/are-agency.be\/en\/social-media-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/are-agency.be\/wp-content\/uploads\/2023\/04\/ARE2-socialpost.png","articleSection":["Marketing for SMEs","Social media marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/are-agency.be\/en\/social-media-marketing\/","url":"https:\/\/are-agency.be\/en\/social-media-marketing\/","name":"Social media marketing","isPartOf":{"@id":"https:\/\/are-agency.be\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/are-agency.be\/en\/social-media-marketing\/#primaryimage"},"image":{"@id":"https:\/\/are-agency.be\/en\/social-media-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/are-agency.be\/wp-content\/uploads\/2023\/04\/ARE2-socialpost.png","datePublished":"2023-04-14T06:46:22+00:00","description":"Social media marketing helps you reach potential customers and increase brand awareness. Here is everything you need to know to get started with results.","breadcrumb":{"@id":"https:\/\/are-agency.be\/en\/social-media-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/are-agency.be\/en\/social-media-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/are-agency.be\/en\/social-media-marketing\/#primaryimage","url":"https:\/\/are-agency.be\/wp-content\/uploads\/2023\/04\/ARE2-socialpost.png","contentUrl":"https:\/\/are-agency.be\/wp-content\/uploads\/2023\/04\/ARE2-socialpost.png","width":1080,"height":1350},{"@type":"BreadcrumbList","@id":"https:\/\/are-agency.be\/en\/social-media-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/are-agency.be\/en\/full-service-ai-marketing-agency-marketing-development-ai\/"},{"@type":"ListItem","position":2,"name":"Social media marketing"}]},{"@type":"WebSite","@id":"https:\/\/are-agency.be\/en\/#website","url":"https:\/\/are-agency.be\/en\/","name":"Are Agency","description":"","publisher":{"@id":"https:\/\/are-agency.be\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/are-agency.be\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Organization","ProfessionalService"],"@id":"https:\/\/are-agency.be\/en\/#organization","name":"Are Agency","url":"https:\/\/are-agency.be\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/are-agency.be\/en\/#\/schema\/logo\/image\/","url":"https:\/\/are-agency.be\/wp-content\/uploads\/2024\/12\/Logo_Are.png","contentUrl":"https:\/\/are-agency.be\/wp-content\/uploads\/2024\/12\/Logo_Are.png","width":300,"height":133,"caption":"Are Agency"},"image":{"@id":"https:\/\/are-agency.be\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/areagency","https:\/\/www.linkedin.com\/company\/are-agency","https:\/\/www.instagram.com\/areagency","https:\/\/www.tiktok.com\/@are.agency"],"email":"info@are-agency.be","telephone":"+3233760602","vatID":"BE0699758196","address":[{"@type":"PostalAddress","streetAddress":"Provinciale Steenweg 39","postalCode":"2627","addressLocality":"Schelle","addressCountry":"BE"},{"@type":"PostalAddress","streetAddress":"Koning Boudewijnlaan 20A","postalCode":"3500","addressLocality":"Hasselt","addressCountry":"BE"}],"areaServed":"BE"},{"@type":"Person","@id":"https:\/\/are-agency.be\/en\/#\/schema\/person\/914626bea4738da7aa2a3e394094155a","name":"areagency","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/661665dae7e7f562d06c1dddf0eaa3d4c282145e80252726a8de17e2179f9ea8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/661665dae7e7f562d06c1dddf0eaa3d4c282145e80252726a8de17e2179f9ea8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/661665dae7e7f562d06c1dddf0eaa3d4c282145e80252726a8de17e2179f9ea8?s=96&d=mm&r=g","caption":"areagency"},"sameAs":["https:\/\/are-agency.be"]}]}},"_links":{"self":[{"href":"https:\/\/are-agency.be\/en\/wp-json\/wp\/v2\/posts\/17624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/are-agency.be\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/are-agency.be\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/are-agency.be\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/are-agency.be\/en\/wp-json\/wp\/v2\/comments?post=17624"}],"version-history":[{"count":0,"href":"https:\/\/are-agency.be\/en\/wp-json\/wp\/v2\/posts\/17624\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/are-agency.be\/en\/wp-json\/wp\/v2\/media\/14704"}],"wp:attachment":[{"href":"https:\/\/are-agency.be\/en\/wp-json\/wp\/v2\/media?parent=17624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/are-agency.be\/en\/wp-json\/wp\/v2\/categories?post=17624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/are-agency.be\/en\/wp-json\/wp\/v2\/tags?post=17624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}