{"id":17623,"date":"2023-05-19T11:04:02","date_gmt":"2023-05-19T09:04:02","guid":{"rendered":"https:\/\/are-agency.be\/blog\/universal-analytics-becomes-ga4-specifically-what-does-this-mean\/"},"modified":"2024-06-28T12:22:34","modified_gmt":"2024-06-28T10:22:34","slug":"universal-analytics-becomes-ga4-specifically-what-does-this-mean","status":"publish","type":"post","link":"https:\/\/are-agency.be\/en\/blog\/universal-analytics-becomes-ga4-specifically-what-does-this-mean\/","title":{"rendered":"Universal analytics becomes GA4! Specifically, what does this mean?"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”14767″ image_size=”regular_small” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]May 19, 2023 – <\/b>In the world of data analytics and digital marketing, Google Analytics has played a crucial role for many years. It has helped marketers and businesses gain insights and make decisions based on the behavior of their users. But like everything else in the digital world, Google Analytics is constantly evolving. The most recent development is the shift from the familiar Universal Analytics to the new GA4 platform. Let’s look together at the changes this transition brings and what it means for marketers and businesses.<\/strong><\/b>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

The end of Universal Analytics:<\/b><\/h3>\n

For years, Universal Analytics was the standard for measuring and analyzing Web traffic. It offered a wealth of information on visitor behavior, traffic sources and conversions. With features such as audience segmentation, funnels and goals, one could perform in-depth analysis to measure and optimize the success of digital campaigns. But as technology and the digital landscape evolved, the need for a more sophisticated and flexible analysis tool became clear.<\/span><\/p>\n

The rise of GA4:<\/b><\/h3>\n

With the introduction of GA4 (Google Analytics 4), Google offers an entirely new approach to data analysis. Instead of focusing exclusively on Web sessions, GA4 is focused on tracking user behavior across platforms and devices, including mobile apps. This allows marketers to get a holistic view of users’ interactions with their brand, regardless of the channel or device they use.<\/span><\/p>\n

The benefits of GA4:<\/b><\/h3>\n

GA4 offers several advantages over Universal Analytics.<\/span><\/p>\n