{"id":18071,"date":"2023-07-19T14:52:51","date_gmt":"2023-07-19T12:52:51","guid":{"rendered":"https:\/\/are-agency.be\/customer-value-journey\/"},"modified":"2024-07-24T17:31:07","modified_gmt":"2024-07-24T15:31:07","slug":"customer-value-journey","status":"publish","type":"page","link":"https:\/\/are-agency.be\/en\/customer-value-journey\/","title":{"rendered":"Customer Value Journey"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”bottom” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#fcf5eb” scene_position=”center” top_padding=”4%” top_padding_tablet=”55px” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”” max_width=”1200″ text_direction=”default”]\n

Stop working by feel and rely on proven figures<\/h1>\n[\/vc_column_text][divider line_type=”No Line” custom_height_tablet=”0px”][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”top” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#fcf5eb” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ background_image=”15475″ background_image_position=”center center” background_image_stacking=”default” enable_bg_scale=”true” background_image_loading=”default” column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”custom” top_right_border_radius=”150px” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default” offset=”vc_hidden-sm vc_hidden-xs”][divider line_type=”No Line” custom_height=”420″][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_custom_heading text=”No more guessing the next step in your marketing plan. Together we provide a clearly written course of action.” font_container=”tag:p|font_size:20px|text_align:center” use_theme_fonts=”yes” css=””][nectar_btn size=”large” button_style=”regular” button_color_2=”Accent-Color” color_override=”#de3831″ icon_family=”none” text=”Request your Customer Value Journey session” url=”#contact” margin_bottom=”35px”][\/vc_column][vc_column column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ background_image=”15476″ background_image_position=”left top” background_image_stacking=”default” enable_bg_scale=”true” background_image_loading=”default” column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”custom” top_left_border_radius=”150px” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][divider line_type=”No Line” custom_height=”420″][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” top_padding=”4%” constrain_group_1=”yes” bottom_padding=”4%” top_padding_tablet=”55px” bottom_padding_tablet=”55px” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”” max_width=”800″ text_direction=”default”]\n

8 stages all your customers go through<\/h2>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”2″][vc_column_text css=”” max_width=”620″ text_direction=”default”]Thanks to our customized roadmap, we’ll explore together what works for your business. No more build & burn marketing campaigns and on to structured growth.[\/vc_column_text][divider line_type=”No Line”][vc_row_inner equal_height=”yes” content_placement=”top” column_margin=”60px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” left_padding_desktop=”0″ constrain_group_2=”yes” right_padding_desktop=”0″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#fafafa” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”small_depth” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_icon icon_family=”fontawesome” icon_style=”border-basic” icon_border_thickness=”1px” icon_color_type=”color_scheme” icon_color=”Extra-Color-1″ icon_padding=”20px” pointer_events=”all” icon_fontawesome=”fa fa-trophy”][divider line_type=”No Line” custom_height=”1″][vc_column_text css=”” max_width=”620″ text_direction=”default”]\n

90-day plan<\/h3>\n[\/vc_column_text][vc_column_text css=”” max_width=”620″ text_direction=”default”]For this, we work in sprints of 90 days. Why? This is long enough to test if something works but also short enough to pivot if something doesn’t.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#fafafa” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”small_depth” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_icon icon_family=”fontawesome” icon_style=”border-basic” icon_border_thickness=”1px” icon_color_type=”color_scheme” icon_color=”Extra-Color-1″ icon_padding=”20px” pointer_events=”all” icon_fontawesome=”fa fa-lightbulb-o”][divider line_type=”No Line” custom_height=”1″][vc_column_text css=”” max_width=”620″ text_direction=”default”]\n

Score card<\/h3>\n[\/vc_column_text][vc_column_text css=”” max_width=”620″ text_direction=”default”]To measure is to know. You get a live dashboard from us where you can see percentage-wise how far we are from the predetermined goals. That way you always know what is running and what the results of this are.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”padding-6-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#fafafa” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”small_depth” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_icon icon_family=”fontawesome” icon_style=”border-basic” icon_border_thickness=”1px” icon_color_type=”color_scheme” icon_color=”Extra-Color-1″ icon_padding=”20px” pointer_events=”all” icon_fontawesome=”fa fa-pencil-square-o”][divider line_type=”No Line” custom_height=”1″][vc_column_text css=”” max_width=”620″ text_direction=”default”]\n

Planning canvas<\/h3>\n[\/vc_column_text][vc_column_text css=”” max_width=”620″ text_direction=”default”]You not only know what has happened but also what is planned. In doing so, we always communicate clearly in deliverables and not in vague to-do’s.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#fcf5eb” scene_position=”center” top_padding=”2%” constrain_group_1=”yes” bottom_padding=”2%” top_padding_tablet=”55px” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”” max_width=”720″ text_direction=”default”]\n

Using a workshop, we’ll bring your entire marketing into focus on an A3 page.<\/h2>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”5″][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”60px” equal_height=”yes” content_placement=”top” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#fcf5eb” scene_position=”center” top_padding=”2%” bottom_padding=”1%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” disable_element=”yes” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”bottom” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ background_image=”15379″ background_image_position=”left top” background_image_stacking=”default” enable_bg_scale=”true” background_image_loading=”default” column_backdrop_filter=”none” column_shadow=”small_depth” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner top_padding_desktop=”20px” bottom_padding_desktop=”18px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#ffffff” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][image_with_animation image_url=”15381″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”custom” max_width_custom=”160″][vc_column_text max_width=”620″ text_direction=”default”]\n

128% increase in conversions<\/strong><\/h3>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”bottom” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ background_image=”15379″ background_image_position=”left top” background_image_stacking=”default” enable_bg_scale=”true” background_image_loading=”default” column_backdrop_filter=”none” column_shadow=”small_depth” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner top_padding_desktop=”20px” bottom_padding_desktop=”18px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#ffffff” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][image_with_animation image_url=”15387″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”custom” max_width_custom=”160″][vc_column_text max_width=”620″ text_direction=”default”]\n

128% increase in conversions<\/strong><\/h3>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”bottom” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ background_image=”15379″ background_image_position=”left top” background_image_stacking=”default” enable_bg_scale=”true” background_image_loading=”default” column_backdrop_filter=”none” column_shadow=”small_depth” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner top_padding_desktop=”20px” bottom_padding_desktop=”18px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#ffffff” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][image_with_animation image_url=”15388″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”custom” max_width_custom=”160″][vc_column_text max_width=”620″ text_direction=”default”]\n

128% increase in conversions<\/strong><\/h3>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”80px” equal_height=”yes” content_placement=”top” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#fcf5eb” scene_position=”center” top_padding=”1%” bottom_padding=”4%” bottom_padding_tablet=”55px” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” disable_element=”yes” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”bottom” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ background_image=”15379″ background_image_position=”center center” background_image_stacking=”default” enable_bg_scale=”true” background_image_loading=”default” column_backdrop_filter=”none” column_shadow=”small_depth” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner top_padding_desktop=”20px” bottom_padding_desktop=”18px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#ffffff” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][image_with_animation image_url=”15385″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”custom” max_width_custom=”160″][vc_column_text max_width=”620″ text_direction=”default”]\n

128% increase in conversions<\/strong><\/h3>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”bottom” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ background_image=”15379″ background_image_position=”center center” background_image_stacking=”default” enable_bg_scale=”true” background_image_loading=”default” column_backdrop_filter=”none” column_shadow=”small_depth” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner top_padding_desktop=”20px” bottom_padding_desktop=”18px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#ffffff” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][image_with_animation image_url=”15383″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”custom” max_width_custom=”160″][vc_column_text max_width=”620″ text_direction=”default”]\n

128% increase in conversions<\/strong><\/h3>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”bottom” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ background_image=”15379″ background_image_position=”center center” background_image_stacking=”default” enable_bg_scale=”true” background_image_loading=”default” column_backdrop_filter=”none” column_shadow=”small_depth” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner top_padding_desktop=”20px” bottom_padding_desktop=”18px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#ffffff” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][image_with_animation image_url=”15382″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”custom” max_width_custom=”160″][vc_column_text max_width=”620″ text_direction=”default”]\n

128% increase in conversions<\/strong><\/h3>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”top” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”6%” bottom_padding=”2%” top_padding_tablet=”55px” bottom_padding_tablet=”55px” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”steps” row_name=”Sign Up Steps” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”padding-4-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”right” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_col-xs-12″ column_padding_type=”default” gradient_type=”default”][vc_column_text css=”” text_direction=”default”]\n

Methodology<\/h2>\n

What exactly do these 8 phases look like?<\/strong>[\/vc_column_text][vc_column_text css=”” max_width=”500″ text_direction=”default”]We go through these steps completely together. After this, it is crystal clear where you are now but also where you need to go. Each stage of the Customer Value Journey requires specific marketing strategies and tactics to guide and support your customers through their journey. By carefully planning and optimizing each step of this journey, you will build stronger relationships with your customers as an organization.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”3\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_icon_list color=”default” direction=”horizontal” columns=”3″ icon_size=”small” icon_style=”border”][nectar_icon_list_item icon_type=”numerical” text_full_html=”html” title=”List Item” id=”1716809506498-9″ header=”Awareness” tab_id=”1716809506498-7″]Here they get to know you, they become aware that you exist. This is typically the first point of contact for a potential new customer. <\/p>\n

– Learn more<\/a><\/strong><\/div>\n[\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”simple” title=”List Item” id=”1716809506506-5″ header=”Engage” text=”Je (potenti\u00eble) klant kent je al. Maar je hebt nog geen echte relatie opgebouwd. Je hebt engagement nodig om een relatie op te bouwen waarbij ze jou zien als expert en je volledig vertrouwen.<\/p>\n
– Meer informatie<\/a><\/strong><\/div>\n

” tab_id=”1716809506506-10″][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”simple” title=”List Item” id=”1716809506509-2″ header=”Subscribe” text=”Je wilt de (potenti\u00eble) klant (gratis) herbereiken. DUS je moet hiervoor contactgegevens verzamelen. Dit wordt ook wel eens ethisch omkopen genoemd.<\/p>\n

– Meer informatie<\/a><\/strong><\/div>\n

” tab_id=”1716809506509-9″][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”simple” title=”List Item” id=”1716809506513-5″ header=”Convert” text=”Je wilt nu een commitment krijgen. Je maakt de doelgroep warm.
\nZe vertrouwen je ondertussen.Nu wil je dat ze investeren met tijd of met geld.<\/p>\n

– Meer informatie<\/a><\/strong><\/div>\n

” tab_id=”1716809506513-3″][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”simple” title=”List Item” id=”1716809506516-10″ header=”Excite” text=”\u201cAls ik zoveel waarde krijg voor zo weinig geld\u2026 Wat krijg ik dan niet als ik het echte product of dienst afneem\u201d moet de eerste reactie zijn. Je kan dit bekijken als expectation management.<\/p>\n

– Meer informatie<\/a><\/strong><\/div>\n

” tab_id=”1716809506516-5″][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”simple” title=”List Item” id=”1716809506521-5″ header=”Core offering” text=”Hier komt je hoofd dienst\/product aan bod, gevolgd door mogelijke up & cross sells.<\/p>\n

– Meer informatie<\/a><\/strong><\/div>\n

” tab_id=”1716809506521-8″][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”simple” title=”List Item” id=”1716809506524-8″ tab_id=”1716809506524-9″ header=”Fans” text=”Je wilt dat jouw tevreden klanten reclame voor jou maken. In deze fase gebeurd dit eerder op een passieve manier.<\/p>\n

– Meer informatie<\/a><\/strong><\/div>\n

“][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”simple” title=”List Item” id=”1716809506528-1″ tab_id=”1716809506528-0″ header=”Promote” text=”De klant gaat je eerder actief promoten ipv passief. In plaats van wachten op een mogelijke vraag gaan ze “automatisch“ hun positieve ervaring delen met vrienden en familie.<\/p>\n

– Meer informatie<\/a><\/strong><\/div>\n

“][\/nectar_icon_list_item][\/nectar_icon_list][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#de3831″ scene_position=”center” top_padding=”3%” constrain_group_1=”yes” bottom_padding=”3%” top_padding_tablet=”30px” constrain_group_3=”yes” bottom_padding_tablet=”30px” top_margin_tablet=”0px” top_margin_phone=”0px” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][divider line_type=”No Line” custom_height=”25px”][nectar_responsive_text font_size_desktop=”57px” font_line_height=”0.8em” font_size_tablet=”37px” text_direction=”default”]\n

Wondering what your competition is doing?<\/h1>\n[\/nectar_responsive_text][divider line_type=”No Line” custom_height=”5px”][nectar_btn size=”large” button_style=”regular” button_color_2=”Accent-Color” icon_family=”none” text=”I am curious” url=”#contact”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_margin=”4%” constrain_group_7=”yes” bottom_margin=”4%” top_margin_tablet=”55px” constrain_group_9=”yes” bottom_margin_tablet=”55px” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”none” column_direction=”default” column_direction_tablet=”column_reverse” column_direction_phone=”column_reverse” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top-bottom” translate_x=”6%” translate_x_tablet=”0px” translate_x_phone=”0px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][image_with_animation image_url=”15477″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”custom”][\/vc_column_inner][vc_column_inner column_padding=”padding-8-percent” column_padding_tablet=”padding-3-percent” column_padding_phone=”padding-3-percent” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#193142″ background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”3\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_responsive_text font_size_desktop=”57px” font_line_height=”1em” text_direction=”default” font_size_tablet=”25px”]\n

Below are common questions regarding the Customer Value Journey<\/h1>\n[\/nectar_responsive_text][toggles style=”minimal_shadow” accordion=”true” accordion_starting_functionality=”closed” border_radius=”20px”][toggle color=”Default” heading_tag=”h3″ heading_tag_functionality=”change_html_tag” title=”What is the purpose of the Customer Value Journey?”][nectar_responsive_text font_size_min=”14px” font_size_max=”20px” text_color=”#ffffff” font_size_desktop=”1.1vw” font_line_height=”1.6″ text_direction=”default”]The goal is to provide a structured approach to guide potential customers through the predetermined different stages. From initial contact to conversion and follow-up. It helps your organization provide value at every point in the customer journey and strengthen the customer relationship. A customer should no longer roll in “by accident,” this must be the result of a predetermined funnel that is measurable and optimizable.<\/p>\n[\/nectar_responsive_text][\/toggle][toggle color=”Default” heading_tag=”h3″ heading_tag_functionality=”change_html_tag” title=”How do we get started on this?”][nectar_responsive_text font_size_min=”14px” font_size_max=”20px” text_color=”#ffffff” font_size_desktop=”1.1vw” font_line_height=”1.6″ text_direction=”default”]Before we can get started, of course, we need to get to know your organization. We typically do this through a +- 3h workshop where together we work out your complete Customer Value Journey. We look at the current situation and the future desired situation. Based on this, we work out an “ideal plan” that we go through together.[\/nectar_responsive_text][\/toggle][toggle color=”Default” heading_tag=”h3″ heading_tag_functionality=”change_html_tag” title=”How do I identify where and at what stage my customers are?”][nectar_responsive_text font_size_min=”14px” font_size_max=”20px” text_color=”#ffffff” font_size_desktop=”1.1vw” font_line_height=”1.6″ text_direction=”default”]This depends in part on the feedback we get from you\/you. In addition, we put your own data next to it to verify this. Here we will look at things like website analytics, customer behavior, purchase history and engagement metrics (such as email open rates and click rates)…. Based on this, we will see if the current story is accurate and if we are missing something.[\/nectar_responsive_text][\/toggle][toggle color=”Default” heading_tag=”h3″ heading_tag_functionality=”change_html_tag” title=”Which marketing channels are most used in this regard?”][nectar_responsive_text font_size_min=”14px” font_size_max=”20px” text_color=”#ffffff” font_size_desktop=”1.1vw” font_line_height=”1.6″ text_direction=”default”]Of course, this is going to depend on your industry, challenges and chosen goals. Below you can find some common issues by phase. <\/p>\n
    \n
  • Awareness<\/strong>: SEO, social media, advertising, content marketing.<\/li>\n
  • Engage<\/strong>: Blog posts, videos, social media engagement.<\/li>\n
  • Subscribe<\/strong>: email marketing, lead magnets.<\/li>\n
  • Convert<\/strong>: Free trials, product demos, promotions.<\/li>\n
  • Excite<\/strong>: Onboarding emails, tutorials, customer support.<\/li>\n
  • Core offer<\/strong>: Upselling and cross-selling, exclusive offers.<\/li>\n
  • Fans<\/strong>: Customer satisfaction surveys, testimonials.<\/li>\n
  • Promote<\/strong>: Referral programs, user-generated content, social media.<\/li>\n<\/ul>\n[\/nectar_responsive_text][\/toggle][toggle color=”Default” heading_tag=”h3″ heading_tag_functionality=”change_html_tag” title=”How do I measure the effectiveness of the actions taken?”][nectar_responsive_text font_size_min=”14px” font_size_max=”20px” text_color=”#ffffff” font_size_desktop=”1.1vw” font_line_height=”1.6″ text_direction=”default”]Together, we review what needs to happen at each stage based on your predetermined goals. Once this is clear, we pour this into KPIs or Key Performance Indicators. For each phase, we define how we measure effectiveness. An illustrative example can be found below : <\/p>\n
      \n
    • Awareness<\/strong>: Web site traffic, ad reach.<\/li>\n
    • Engage<\/strong>: Engagement metrics (likes, shares, reactions).<\/li>\n
    • Subscribe<\/strong>: Number of new subscriptions.<\/li>\n
    • Conversion<\/strong>: Conversion rates, number of new customers.<\/li>\n
    • Excite<\/strong>: Customer satisfaction scores, usage statistics.<\/li>\n
    • Core offer<\/strong>: Number of recurring purchases, average order value.<\/li>\n
    • Fans<\/strong>: Number of positive reviews, Net Promoter Score (NPS).<\/li>\n
    • Promote<\/strong>: Number of referrals, social shares.<\/li>\n<\/ul>\n[\/nectar_responsive_text][\/toggle][toggle color=”Default” heading_tag=”h3″ heading_tag_functionality=”change_html_tag” title=”Can we start up today?”][nectar_responsive_text font_size_min=”14px” font_size_max=”20px” text_color=”#ffffff” font_size_desktop=”1.1vw” font_line_height=”1.6″ text_direction=”default”]Probably not today but feel free to call 03 376 06 02 to get off to a flying start.[\/nectar_responsive_text][\/toggle][\/toggles][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”top” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#fcf5eb” scene_position=”center” top_padding=”2%” bottom_padding=”0″ left_padding_desktop=”6%” constrain_group_2=”yes” right_padding_desktop=”6%” top_padding_tablet=”55px” constrain_group_3=”yes” bottom_padding_tablet=”55px” left_padding_tablet=”0px” constrain_group_4=”yes” right_padding_tablet=”0px” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”contact” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][divider line_type=”No Line” custom_height=”60″][vc_column_text text_direction=”default”]\n

      We are here to improve your customer value journey!<\/h2>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]Get no-obligation advice on the potential impact of the Customer Value Journey on your organization<\/strong>[\/vc_column_text][\/vc_column][vc_column left_padding_desktop=”6%” constrain_group_101=”yes” right_padding_desktop=”6%” left_padding_tablet=”0px” constrain_group_103=”yes” right_padding_tablet=”0px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”]