{"id":17868,"date":"2024-02-27T15:25:00","date_gmt":"2024-02-27T14:25:00","guid":{"rendered":"https:\/\/are-agency.be\/customer-value-journey-awareness\/"},"modified":"2024-07-24T16:26:00","modified_gmt":"2024-07-24T14:26:00","slug":"customer-value-journey-awareness","status":"publish","type":"page","link":"https:\/\/are-agency.be\/en\/customer-value-journey\/customer-value-journey-awareness\/","title":{"rendered":"Customer value journey &#8211; Awareness"},"content":{"rendered":"[vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;90px&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#ffffff&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;1%&#8221; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;1%&#8221; top_padding_tablet=&#8221;20%&#8221; constrain_group_3=&#8221;yes&#8221; bottom_padding_tablet=&#8221;20%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-7-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top-bottom&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; zindex=&#8221;100&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-search accent-color\"><\/i> <\/div><div class=\"iwt-text\"> \n<h2><span style=\"color: #1a3142;\">PHASE 1 : AWARENESS<\/span><\/h2>\n <\/div><div class=\"clear\"><\/div><\/div>[divider line_type=&#8221;No Line&#8221; custom_height=&#8221;25&#8243;][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1607521453925{margin-bottom: 10px !important;}&#8221; max_width=&#8221;450&#8243;]\n<h5><span style=\"color: #1a3142;\">Before you can convince customers, they need to know you exist &#8211; right?<\/span><\/h5>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;15&#8243;][vc_column_text max_width=&#8221;500&#8243;]\n<p class=\"p1\">This is the first step in the customer value journey. This applies even to big companies like Apple or Amazon, you learned about them through an ad or someone telling you about them. The same goes for your business, before they become customers they must first be aware (aware) of your business. In addition to this, we are looking at ways in which we can accomplish this.<\/p>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;40&#8243;][vc_column_text max_width=&#8221;500&#8243;]\n<h5 class=\"p1\">Example<\/h5>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;40&#8243;][vc_column_text max_width=&#8221;500&#8243;]A potential customer searches for your specific products\/services via Google and finds your company via this route. Currently, this person is not yet a customer, but is &#8220;aware.&#8221;[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;padding-7-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top-bottom&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;16002&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column_inner][\/vc_row_inner][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;25&#8243;][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1709044087556{margin-bottom: 10px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h5><span style=\"color: #de2831;\">HOW DO WE APPROACH THIS<\/span><\/h5>\n[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"extra-color-1\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul class=\"list m-0 mb-8 p-0 flex flex-wrap mw-32\">\n<li class=\"body-3 slate flex ai-flex-start w-50 pr-4 mb-2 ai-center\">Digital advertising campaigns<\/li>\n<li class=\"body-3 slate flex ai-flex-start w-50 pr-4 mb-2 ai-center\"><i class=\"icon icon-xs fill-mint-100 mr-2 w-1\" aria-hidden=\"true\"><\/i>Better findability through google (SEO)<\/li>\n<li class=\"body-3 slate flex ai-flex-start w-50 pr-4 mb-2 ai-center\"><i class=\"icon icon-xs fill-mint-100 mr-2 w-1\" aria-hidden=\"true\"><\/i>Creating content such as blog posts<\/li>\n<li class=\"body-3 slate flex ai-flex-start w-50 pr-4 mb-2 ai-center\" style=\"text-align: left;\"><i class=\"icon icon-xs fill-mint-100 mr-2 w-1\" aria-hidden=\"true\"><\/i>Social media marketing<\/li>\n<\/ul>\n <\/div>[\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;full_width_background&#8221; 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