{"id":17863,"date":"2024-02-27T15:29:32","date_gmt":"2024-02-27T14:29:32","guid":{"rendered":"https:\/\/are-agency.be\/customer-value-journey-engage\/"},"modified":"2024-07-24T17:12:41","modified_gmt":"2024-07-24T15:12:41","slug":"customer-value-journey-engage","status":"publish","type":"page","link":"https:\/\/are-agency.be\/en\/customer-value-journey\/customer-value-journey-engage\/","title":{"rendered":"Customer value journey &#8211; Engage"},"content":{"rendered":"[vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;90px&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#ffffff&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;1%&#8221; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;1%&#8221; top_padding_tablet=&#8221;20%&#8221; constrain_group_3=&#8221;yes&#8221; bottom_padding_tablet=&#8221;20%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-7-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top-bottom&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; zindex=&#8221;100&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-retweet accent-color\"><\/i> <\/div><div class=\"iwt-text\"> \n<h2><span style=\"color: #1a3142;\">PHASE 2 : ENGAGE<\/span><\/h2>\n <\/div><div class=\"clear\"><\/div><\/div>[divider line_type=&#8221;No Line&#8221; custom_height=&#8221;25&#8243;][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1607607824784{margin-bottom: 10px !important;}&#8221; max_width=&#8221;450&#8243;]\n<h5><span style=\"color: #1a3142;\">potential customers are now familiar with your company, but therefore not yet a customer<\/span><\/h5>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;15&#8243;][vc_column_text max_width=&#8221;500&#8243;]\n<p class=\"p1\">Therefore, this phase is the first step in building a bond between your company and potential customer. Your communication with the customer is now more toward entertainment, but also still remains informative. Building this bond with the customer, also known as a &#8220;customer relationship,&#8221; is not something that happens overnight. You will continue to maintain this connection, and that way your customers will remain interested.<\/p>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;40&#8243;][vc_column_text max_width=&#8221;500&#8243;]\n<h5 class=\"p1\">Example<\/h5>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;40&#8243;][vc_column_text max_width=&#8221;500&#8243;]Through social media, post a video about your products or services. This kind of content can be both fun to watch and at the same time very informative. And great content always leads to more visitors to your website.[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;padding-7-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top-bottom&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;16001&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column_inner][\/vc_row_inner][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;25&#8243;][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1709044258167{margin-bottom: 10px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h5><span style=\"color: #de2831;\">HOW DO WE APPROACH THIS<\/span><\/h5>\n[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"extra-color-1\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul class=\"list m-0 mb-8 p-0 flex flex-wrap mw-32\">\n<li class=\"body-3 slate flex ai-flex-start w-50 pr-4 mb-2 ai-center\">Emails &amp; newsletters<i class=\"icon icon-xs fill-mint-100 mr-2 w-1\" aria-hidden=\"true\"><\/i><\/li>\n<li class=\"body-3 slate flex ai-flex-start w-50 pr-4 mb-2 ai-center\"><i class=\"icon icon-xs fill-mint-100 mr-2 w-1\" aria-hidden=\"true\"><\/i>Creating interesting and informative content<\/li>\n<li class=\"body-3 slate flex ai-flex-start w-50 pr-4 mb-2 ai-center\" style=\"text-align: left;\"><i class=\"icon icon-xs fill-mint-100 mr-2 w-1\" aria-hidden=\"true\"><\/i>Social media marketing<\/li>\n<\/ul>\n <\/div>[\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;full_width_background&#8221; 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