{"id":17855,"date":"2024-02-27T15:33:58","date_gmt":"2024-02-27T14:33:58","guid":{"rendered":"https:\/\/are-agency.be\/customer-value-journey-convert\/"},"modified":"2024-06-28T12:33:30","modified_gmt":"2024-06-28T10:33:30","slug":"customer-value-journey-convert","status":"publish","type":"page","link":"https:\/\/are-agency.be\/en\/customer-value-journey\/customer-value-journey-convert\/","title":{"rendered":"Customer value journey – Convert"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”90px” equal_height=”yes” content_placement=”top” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” top_padding=”1%” constrain_group_1=”yes” bottom_padding=”1%” top_padding_tablet=”20%” constrain_group_3=”yes” bottom_padding_tablet=”20%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-7-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top-bottom” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” zindex=”100″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”]
<\/i> <\/div>
\n

PHASE 4 : CONVERT<\/span><\/h2>\n <\/div>
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In this phase, the goal is to convince your subscribers to become customers<\/span><\/h5>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”15″][vc_column_text max_width=”500″]\n

This phase is one of the most important, but it can also be very frustrating for business leaders. The key to success is to use entry-level offers. These offers are often very advantageous to the customer and that is precisely why some will take them up. The main goal of this phase is to convince people to become customers, not to make a profit. Companies that are aware of this often even use lossy offers. Once the customer is in, profits come later.<\/p>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”40″][vc_column_text max_width=”500″]\n

Example<\/h5>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”40″][vc_column_text max_width=”500″]You start a special promotion, where new customers get 10% off their first purchase. If your product or service convinces them, they are more likely to make a second purchase.[\/vc_column_text][\/vc_column][vc_column column_padding=”padding-7-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top-bottom” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”15999″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column_inner][\/vc_row_inner][divider line_type=”No Line” custom_height=”25″][vc_column_text css_animation=”none” css=”.vc_custom_1709044492715{margin-bottom: 10px !important;}” text_direction=”default”]\n
HOW DO WE APPROACH THIS<\/span><\/h5>\n[\/vc_column_text]
\n
    \n
  • Entry-level promotions<\/li>\n
  • Emails & newsletters<\/li>\n
  • Digital advertising campaigns<\/li>\n
  • SEO & SEA<\/li>\n<\/ul>\n <\/div>[\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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