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PHASE 5 : EXCITE

During the convert phase, your new customer made an initial purchase

It is now essential to ensure that the customer is satisfied with the purchase. Your products or services play a big role in this. We can use marketing as a tool, but when customers are dissatisfied with the products/services, it often backfires. In this phase, we look at what value we can give the customer beyond the purchase. This is also something you have to keep thinking about as a business leader, in what way can I keep my customers happy.

Example

When purchasing your purchase/service, the customer receives an email with a short guide and some tips & tricks. If they have further questions, they can ask them through a contact form.

HOW DO WE APPROACH THIS
  • Added value in products
  • Emails & newsletters
  • Interesting content